Transferring the Rights to a VKontakte Group to Others: How to Do It Right

Transferring the Rights to a VKontakte Group to Others: How to Do It Right

Modern social networks are more than just a tool for connecting with like-minded people and finding interesting entertainment content. These platforms are increasingly becoming a tool for generating stable and effective income. Those looking to open up new opportunities for business promotion and achieve decent income levels choose social networks that enjoy stable demand among their target audience. One such solution today is VKontakte. There are numerous opportunities to promote your own ideas, secure sales of products, services, and many other projects.

But what if it's time to move on, and managing your VKontakte group is no longer a priority? At this point, the question of transferring your "brainchild" to other hands arises. Generally speaking, there's nothing complicated about implementing this work, but it's not all that simple. According to VKontakte requirements, a group can only have one owner—the person who created it. This means you need to know how to properly transfer the community so that the new owner receives absolutely all the same rights as the previous owner. All necessary actions in this case will be performed directly within the platform itself, meaning no third-party actions or involvement of others will be required. The main thing is to know how to implement all this as correctly as possible.

This is the topic of our review today. In particular, we will now examine in detail the rights that community owners have on the social network VKontakte and the situations in which it may be necessary to sell an account. We will carefully examine the roles and permissions that currently exist in all VKontakte groups. We will provide step-by-step instructions to help you transfer community rights as correctly as possible. We will also discuss the main issues that may arise at this stage and show you how to reverse an erroneous transfer of rights. We will also provide additional recommendations to help you complete the upcoming work as correctly as possible and without the slightest risk.

Rights of VKontakte Group Owners: Overview of Permissions

A VKontakte (VK) community owner is This is a key figure, endowed with the most rights compared to any other group member. By default, the owner role is automatically assigned to the public's creator: they become the full leader from the moment the community is founded. However, these powers are not permanent—the owner can transfer them to another user through special settings in the "Management" section, but in doing so, they will lose their leadership completely. This is often necessary when changing teams or handing over a project to a new administrator. This ensures uninterrupted operation.

So, what powers does the owner have? They have access to all platform functions. They inherit administrator rights, including content and member management, editor rights (enabling the publication and editing of posts), and moderator rights (removing spam and complaints). But the range of powers doesn't end there. They can also assign roles, remove members, customize the group design, integrate widgets, and even enable advertising or analytics. Alternatively, the owner can organize polls, contests, or live broadcasts on behalf of the community, which is unavailable to regular moderators.

The owner's privileges indicate their unique status:

  1. Impossibility of expulsion or dismissal. No one can kick the owner out of their own group or revoke their authority. This aspect is designed to protect against internal conflicts.
  2. Leadership Transfer: The owner can delegate the role, but only once. After the transfer is complete, the new owner receives all the same privileges, while the previous owner loses them completely.
  3. Privacy Control: The owner determines the type of community, whether public, meaning open to everyone for discovery and joining, or closed, meaning access is granted by invitation or moderation. These are the aspects that affect the audience and security. Most commercial groups often choose a closed format to avoid bots and unwanted subscribers.

In general, being an owner implies a significant amount of responsibility, from adhering to VKontakte's rules (which will help avoid blocking) to strategic community development. This makes it indispensable for successfully managing a public page of any size.

When to transfer rights to a VKontakte group: main scenarios

Transferring rights to a VKontakte community is an exclusive option available only to the public page's creator. After the transfer, the new owner will receive all permissions, and the original creator will lose all access. This process occurs through the group settings in the "Management" section. Here we find the "Manager" option, where the new member is specified. Please note: before transferring, ensure the recipient's trustworthiness to avoid losing control. Transferring rights is a deliberate action, which is necessary in the following cases:

  • Loss of interest or lack of time on the part of the creator. Growing a group requires constant effort: content, moderation, analytics. If enthusiasm wanes or other priorities arise, such as a new job, it's best to hand the group over to a more active and enthusiastic person. This will allow the community to continue growing rather than deteriorate due to inactivity.
  • Selling a community for monetization. VKontakte is the leading social network in Russia with an audience of over 100 million users. This means that its public pages can be considered a valuable asset. Owners with a vibrant audience, most often found in categories such as beauty, cars, and humor, can sell the group for thousands of rubles. The price depends on reach, i.e., the number of subscribers, engagement (likes, comments, topics), and the absence of blocks. For example, a public page with 50,000 active followers in the fitness niche can cost 20,000-50,000 rubles, and the transfer of rights is a full part of the deal.
  • Changing business ownership during corporate changes. Many brands, from stores to manufacturers, maintain VK pages for promotion. When a company or its subsidiary is sold, all social assets, including groups, are transferred to the new owner. This ensures continuity and consistency. This is essentially the same situation when rights are transferred during a company merger to ensure uninterrupted marketing.
  • Employee rotation in a large company. In corporate public pages, creation often falls to the SMM specialist. In the event of dismissal or transfer to another project, rights are transferred to a colleague, be it a marketer or a new SMM specialist. This minimizes risks, as without a transfer, the group could literally "freeze," and access could be lost. Large companies document this process to ensure compliance with all applicable laws, regulations, standards, and internal company policies.

In each of these cases, the transfer helps preserve the community's value, but requires caution: check the recipient's history and, possibly, use a contract for transactions. This will protect against fraud and ensure a smooth transition.

Roles and Permissions in VKontakte Groups: A Detailed Analysis

VKontakte communities have five main roles, each with a unique set of permissions. This allows for the effective distribution of responsibilities, from strategic management to day-to-day moderation. To manage a group, a user's account must have two-factor authentication (2FA) enabled, otherwise access to tools will be limited. The group manager can assign roles and adjust them to suit the community's needs.

  • The group manager, or creator, is the role with the most authority. This is the "super-admin." The group manager assigns roles to other members, selects the group type (whether public or closed for moderation), and analyzes views and engagement statistics. They publish content, change the design (e.g., cover photo or menu), enable monetization like VK Donut, or submit a verification request. Alternatively, for a branded public page, the manager can integrate a merchandise store directly into the group. Please note: the manager is protected: they cannot be kicked from the community, and their permissions are irrevocable. However, they can transfer the role to another, completely relinquishing their rights. An interesting detail: even if the manager unsubscribes from a public group, their permissions will remain; however, if they switch to a closed group, they will lose access unless they re-enter.
  • Administrator. The second most powerful role after the manager, this role offers a wide range of rights: it includes all editor features and access to the "Management" section. The administrator appoints other managers, but only with the primary manager's consent. They also edit the group's name, description, and address, enable VK Pay for payments, and organize live broadcasts. For example, in a corporate public group, the admin can update contacts or launch feedback surveys without worrying about basic moderation.
  • Editor. This role offers moderate rights. This is, so to speak, a "middle ground" in terms of responsibility. The editor publishes, edits, and deletes posts, albums, and playlists, and responds to discussion messages. Upon joining a group chat, they automatically become the chat's admin. The editor can upload a series of photo reports about events, but will not be able to change global settings, such as the community type. In other words, these are all the tasks typically performed by a content manager.
  • Moderator. This specialist's primary responsibility is maintaining order. The moderator removes spam comments, posts, and photos from public sections, blocks violators, invites subscribers, or approves requests in closed groups. However, it's important to understand that they don't edit content on behalf of the public group; they can't delete official posts. For example, in a fan group, a moderator will quickly block trolls in discussions, but they won't have anything to do with publications. A higher role is needed here. It's also important to understand that the manager and administrators can expand or restrict the rights of moderators and editors. For example, they can allow an editor to run ads or prohibit a moderator from inviting new members.
  • Advertiser. This is a specialized role created for account promotion. In other words, the advertiser creates and launches targeted advertising on VKontakte, promotes posts, and provides access to external agents. Their work brings significant benefits to the business. The advertiser can set up a campaign aimed at driving traffic to the group based on keywords and generating increased interest in the brand's products and services, including through special promotional offers.

This distribution of roles simplifies teamwork overall, minimizes risks, and increases efficiency. For large communities, it is recommended to combine roles and involve teams of specialists to avoid overloading a single specialist.

Transferring Rights to a VKontakte Group: Detailed Instructions

Transferring rights to a VKontakte community to another person requires following a number of key aspects. The first important thing to understand is that only the creator of the public page, meaning the one who holds all rights, can do this. The second point is: The person to whom the group will be transferred must initially receive "Administrator" status in the community. A mandatory requirement is that the group must have no complaints and no more than 500,000 subscribers.

All the steps required to transfer rights to a VKontakte group will be discussed in more detail below.

Appointing an Administrator as a Community Manager on VKontakte: Steps to Follow

The easiest way to transfer full rights to a VK group is to appoint an existing administrator as the manager. This is someone who already has high-level access and is thoroughly familiar with the community. This minimizes risks and simplifies the process by avoiding additional role assignments. Before you begin, make sure two-factor authentication (2FA) is enabled on your account, otherwise management will be blocked. The setup process itself takes just a few minutes and can be completed via the mobile app or web version.

Specifically, you need to follow these steps:

  1. Go to the VKontakte group, and in the right-hand menu under the cover photo or in the sidebar, find the gear icon and click it. This will take you to the "Management" tab. This is the main hub for all subsequent settings.
  2. Find the "Management" menu, and then select the "Subscribers" tab, or "Members" if you have an older version of the interface. All roles and users are displayed here. Here, click "Managers"—this is a special subsection created specifically for group leaders.
  3. Here, select the "Add Manager" option. Find the desired administrator in the list of participants and click "Edit" next to their name. This will open a menu of roles. Select the "Administrator" role if it hasn't already been assigned, then click the "Assign as Owner" button. This option will only appear for administrators, not for moderators or other participants. If you have another person in mind, you should first promote them to admin to avoid errors.
  4. Confirm the action. At this point, the system will display a warning about transferring rights. Please read it carefully. Confirmation is required by entering your account password or by sending an SMS to the linked number. This is a security measure to prevent accidental transfers.

After a successful assignment, the former administrator will become a full manager with access to all functions, from statistics and verification to the full message history, including privacy settings. The previous owner can cancel the transfer within 14 days. This is a so-called "cooling-off period" intended for reflection. If no action is taken, the rights are permanently assigned, and the new leader will be able to develop the group without restrictions. At this stage, it is useful to document the process, take screenshots, and enter into an agreement, which is especially important for corporate transfers, as it will help avoid disputes.

Appointing a new member as a VKontakte community manager

What should you do if you want to transfer rights to your VKontakte profile to someone who is not yet an administrator? According to the platform's rules, such a user must first acquire the corresponding rights and responsibilities. This is a mandatory intermediate step to ensure security and familiarization with the tools. Additionally, the candidate for the role must be an active member of the community. This means that if they aren't listed, invite them first via search or a link. This rule prevents the appointment of a random person and helps avoid management errors. The process we describe below is suitable for both the web version and the mobile app, although the interface may differ slightly between updates.

So, in this case, you will need to follow a series of steps, following our recommendations:

  1. Go to the group management section. To do this, open the main page of the public group. Do this via the gear icon located in the upper-right menu, just under the cover photo. Here, select the "Management" section. This is the central location for all role and member settings.
  2. Open the list of members. Here, in the side menu, select the "Members" tab. or "Subscribers," depending on your system version. All group members are displayed here, along with their current roles. You need to find the desired person by name in the search bar and assign them the administrator role. Next to the candidate's name, click the icon with three dots (the actions menu). Then, select "Assign Administrator" or "Edit Role." A new window will open, where you need to select the "Administrator" role. This will grant access to advanced features, including editing settings and content.
  3. Save and confirm your actions. Click the "Save Changes" button. The system may request confirmation via a password or 2FA to protect against unauthorized actions. After this, the new administrator will receive a notification and will be able to perform the duties you delegate to them.

Now that someone has become an administrator, you can transfer manager rights to them, meaning they can transfer your VKontakte community. Here, you'll need to follow the steps described in the previous section. That is, you need to go back to the "Management" section, select the "Managers" tab, then click the "Add" button, and then select the "Assign as Owner" option.

Please note: Before transferring, discuss expectations and check the candidate's account history to avoid losing control. This is especially important for commercial groups, where rights affect monetization and analytics.

How to Transfer Rights to a Large VKontakte Community

We'd like to point out that the term "large community" is used interchangeably. We're talking about VKontakte public pages with an audience exceeding 500,000 subscribers. In these cases, the standard "Assign Owner" button is simply missing from the settings. This is a measure aimed at ensuring the platform's security, as it prevents risks for popular communities, such as loss of control or fraud.

Transferring rights here requires manual intervention through VKontakte technical support. Only there can the upcoming process be made more rigorous and documented. This is especially relevant for brand pages or monetized groups, i.e., those public pages with a fairly valuable audience. Before starting work, ensure that both accounts—the old and new owners—have two-factor authentication (2FA) enabled and that they have valid credentials. If this isn't implemented, your application will be rejected without it.

In this case, follow our step-by-step instructions to transfer rights to such a community:

  1. Assign the new owner as an administrator as described above. This means you need to go to the "Management" tab, select "Members," and then find the appropriate candidate. Again, they must be a member of the group. Next, click the icon with three dots and select "Assign as administrator." This will give them preliminary access for preparation. If the person isn't already in the group, first invite them as a subscriber.
  2. Submit a request to VKontakte support. The current owner opens the support form through the app or website. To do this, go to the "Help" section, and then "Feedback." In your message, clearly state the purpose, stating "Transfer of rights to a group." Be sure to include two links. The first should lead to the community page, and the second to the new owner's profile. It's also important to describe the reasons for the transfer, such as a team change or sale, to expedite the review. Support will check all of this to avoid spam or fake accounts.
  3. Provide documents for verification. Attach scanned passports or ID numbers of both owners to your request to confirm their authenticity. This is a standard requirement for large groups, ensuring the authenticity of the users and their compliance with VKontakte rules. Verification typically takes 5-7 days, but in some cases it can take up to two weeks due to workload, which is especially relevant during peak periods. While you wait, save all correspondence: this will help in case of delays.

Once the support is approved, the rights will automatically transfer to the new owner without the 14-day cancellation period, which would be useful for small groups. The new manager will have full control, including history and analytics. If the community is sold, it would be helpful to prepare a transfer agreement to protect your interests and notify the moderation team of any changes. If the group is monetized, whether through VK Donut or advertising, coordinate the transfer of financial access in advance.

You might also be interested in studying the topic "TOP services for effective marketing on VKontakte and Odnoklassniki social networks".

Problems that may arise when transferring rights to a VKontakte community

Transferring rights to a VKontakte group is a process that can be complicated by technical nuances or human error. Delays or blocking are common, especially in large groups, but most issues can still be resolved fairly quickly. It's important to act quickly, document your steps, and, if necessary, contact support. Now let's look at the most common issues, their causes, and solutions. This will help you avoid losing control of your community.

So, here are the issues:

  • Incorrect assignment of a manager. If, due to a misunderstanding, rights are transferred to the wrong person, for example, by clicking on the wrong name in the list, the previous owner can reclaim them within 14 days. This is the "trial period" from VKontakte that we discussed above. To correct this situation, go to the "Management" tab and then select "Members." Find the erroneously assigned user in the "Managers" section, click "Edit," and then select "Assign Owner." If the period has expired, contact support with an explanation, including all necessary screenshots. This means that correcting this situation is quite simple. However, prevention is better than cure. Therefore, we recommend double-checking before confirming.
  • The new manager has not received full authority. Sometimes, the appointed owner sees limitations. For example, they cannot edit key settings, or statistics are unavailable. This is usually because the previous owner secretly canceled the transfer within 14 days without prior notice. What should be done in this situation? The new user should contact the previous user to clarify the reasons. It's possible this is a temporary pause for testing. If the chat doesn't help, submit a complaint to VKontakte technical support via the "Feedback" form, indicating the group and account IDs. Support will check the logs and restore rights if no violations are found. Tip: always document the transfer via chat or a contract to avoid misunderstandings within teams. Also, if your profile owner has recently changed, the system may suspect unauthorized activity. You can resolve this issue by verifying your account with a passport through support. However, you'll need to wait 7-10 days for the account to be unblocked.

Most of these errors are rarely fatal. However, it's crucial to act quickly. For corporate transfers, it is recommended to engage an SMM expert or lawyer.

Is it possible to reverse an erroneous transfer of rights to a VKontakte group?

Mistakes in appointing a new owner of a VKontakte community still happen in practice, even with a fairly meticulous approach. This could be due to a temporary verification, confusion with accounts, or a hasty but ill-considered decision. Again, the platform provides a 14-day "cancellation period." This means that if you don't take appropriate action within two weeks, the rights will become permanent and can only be restored through support with documentation. This gives you time to consider the matter, but it's still important to act promptly to avoid conflicts. If you cancel the action, the person in question will receive a notification. This generally helps avoid misunderstandings within the team.

If you need to restore rights through the desktop version, i.e. the VKontakte website, then follow our step-by-step recommendations:

  1. Open the VKontakte main page. This means you go to vk.com and log in to the previous owner's account.
  2. Check all existing notifications. To do this, click the bell icon in the top bar, i.e. "Notifications." The most recent message will be about the transfer of rights. It will be highlighted and cannot be deleted. Click the "Restore Community" link in this notification.
  3. Now you need to confirm the cancellation. A "Change Community Owner" window will open with a warning—read it carefully to understand the consequences. Next, click the "Return Community" button and confirm with a password or two-factor authentication via SMS or app.

If everything is successful, you will receive a notification that your rights have been restored, meaning you will once again become a full manager with access to all functions. The new candidate will automatically be demoted to their previous role and will receive a corresponding notification.

If you plan to complete this work through the mobile app, the entire process will be identical. This means you'll need to follow the same steps, but in the official VKontakte app, designed specifically for iOS and Android devices. The "Manage" menu and notifications are in the same locations, under the group cover or in the sidebar. If the buttons aren't visible, update the app to the latest version. Tip: Before any transfer, take screenshots of the settings to have evidence in a dispute, and discuss the changes with the candidate in advance. This will prevent emotional mistakes.

Please note: a new transfer can only be made after two weeks to avoid abuse.

How to safely transfer rights to a VKontakte community: step-by-step instructions

Transferring a VKontakte community to another person is a serious step that can entail risks, including fraud or loss of control, so it's important to take precautions. By following simple rules, you'll minimize problems and protect the interests of all parties. This is especially important when selling or changing teams, especially when the group has a valuable audience.

Follow these recommendations to minimize risks:

  • Check the new owner's background. Before transferring, thoroughly research the candidate to avoid being deceived. Gather information: check their profiles on other social media, such as Instagram or Telegram, and ask about their motivations, such as why they were interested in this particular group. It's a good idea to clarify their field of expertise and reviews of previous transactions. For example, if the buyer is new to SMM, request samples of their work to ensure their professionalism.
  • Concluding the contract. Any transaction requires a written contract in two copies: one for the seller and one for the buyer. In it, specify the price, terms of transfer (group ID, roles), deadlines, and liability for violations. Use a template from the official VK resource or adapt it for a lawyer. This will help protect against disputes should they arise later. Without a contract, the transfer risks being invalidated in the event of a conflict.
  • Consent of the team and authorized representatives. Inform administrators, moderators, and other participants in advance of your plans. Hold a meeting or survey to ensure there are no objections. This will help prevent sabotage after the transfer. If the group is corporate, coordinate with company management to avoid internal disagreements.
  • Hire a lawyer and guarantor. Consult a lawyer to draft the contract. They will consider nuances such as sales taxes and intellectual property, including logos and content. The guarantor, also a neutral intermediary, oversees the process: they hold payment until the transfer is confirmed and monitor the execution. This builds trust and reduces risks for both parties. VKontakte does not guarantee community sales transactions. This is specified in the platform's rules, so rely on external tools.
  • Changing the topic and restrictions. The new owner receives all rights, but must consider the audience: a sudden change in topic, such as from humor to politics, can lead to subscriber loss and complaints. Prepare an announcement of the changes to maintain loyalty. Avoid prohibited topics: politics, unmoderated commerce, 18+ content, contests with prizes, and shocking materials. The full list is available in the official VKontakte guidelines. If you violate these rules, your account will be immediately blocked. For business, it's better to choose neutral niches, as this will increase the likelihood of maintaining monetization.

Following these tips will ensure the transfer of your VKontakte community is secure and mutually beneficial.

Additional Recommendations for Safely Transferring a VKontakte Community

To avoid losses when transferring rights to a VK group, strictly follow the rules we've outlined above. However, we also recommend paying attention to these additional tips, as they will ultimately provide you with a solution that can protect you from fraudsters and blocking. Ignoring all of these can lead to theft of your public page or account bans, especially in popular communities.

  1. Receive payment before transferring. Never transfer rights until you've received the money, whether an advance or the full amount deposited into your account. This is a common scam: scammers promise to transfer the funds later, but then disappear. If a candidate demands an urgent deal or requires details without a contract, that's a red flag. A genuine buyer will be open and willing to negotiate.
  2. Hide transaction details from VKontakte moderators. Don't discuss the sale in chats or messages within the social network, as algorithms and moderators monitor such conversations, which could lead to your profile and group being blocked. If the public page is already up for sale, communicate via email or external messengers. In ads, disguise it as "seeking an administrator to help with management" to avoid attracting attention. This rule is critical: the social network will consider violations as commercial activity on the social network, which is prohibited by the rules.
  3. Consider the size of your audience. A simple transfer is only possible for groups with fewer than 100,000 subscribers. For larger profiles, over 100,000, technical support will be required to verify documents. If the audience exceeds 500,000, the process is even stricter, as discussed above. Before selling, check the statistics: high engagement increases the price but complicates the transfer.
  4. Restrictions on roles and changes. A public page can only have one manager; multiple owners are unacceptable. The most serious mistake is changing the topic after the transfer. VKontakte will immediately block the group, considering it a sale, which is prohibited by the rules. Alternatively, switching from cooking to cryptocurrency can cause churn and a ban. Prepare your audience for minor adjustments in advance, but maintain the essence.
  5. Avoid suspicious activity. Be vigilant for signs of theft: if the rights were transferred recently (less than 14 days ago), posts have become irregular, advertising has been added, or the name has changed, this could be a hijacking for resale. Check the logs in the "Management" section and monitor changes. If you suspect anything amiss, cancel the transfer immediately or contact support with evidence.

The most common pitfalls are failure to pay and open discussions on social media. However, be extremely vigilant to avoid losing a valuable asset. For complex cases, engage a lawyer.

Summing Up

Transferring rights from a specific VKontakte group to a new manager is a fairly simple procedure, but it nonetheless requires considering a significant number of nuances and aspects. It's important to implement everything as accurately as possible to avoid the most common mistakes and transfer your community into the hands of a truly reliable person, while minimizing the risk of fraud. In turn, it's also important for the new manager to ensure that they are fully granted the appropriate rights and that the previous manager cannot revoke them.

However, it's also important to remember that working with social media, including the VKontakte platform, is associated with quite serious problems and risks. You can be blocked or restricted by the platform itself, including due to multiple accounts, suffer from the actions of others, or even become a victim of online fraud. To prevent this from happening, and to ensure maximum functionality and flexibility online, take advantage of the opportunities offered to modern users by the MobileProxy.Space service. This will reliably hide your real IP address and geolocation from any unauthorized access, giving you a wealth of opportunities for unrestricted internet browsing.

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