PBN networks to increase the visibility of sites in search results

Working with website promotion in search results involves the implementation of a huge number of tasks. All this requires an extraordinary, creative approach from specialists, the search for non-standard solutions, constant monitoring of the effectiveness of the launched companies. Here it is necessary to optimize the site from the inside, think through the external optimization to the smallest detail. This process is significantly complicated in the case when the work is carried out in the so-called “overheated” niche. That is, if the task is to bring the site to the TOP in a too competitive topic, then standard promotion methods do not give the desired results. And then many webmasters think about using gray methods of promotion, which also include PBN.

The fact is that the link mass is one of the key parameters in SEO, which has a direct impact on ranking indicators. It is its volume that will indicate to search bots the authority of the site. At the same time, choosing good sites as donors, getting backlinks that the search engine will evaluate properly is becoming increasingly difficult, especially in a very popular niche. It is difficult to find specialized exchanges with good sites: the indicators of sites offering their services in placing backlinks are getting worse every day, and the outreach itself takes too much time. It is in such conditions that PBN technology is considered quite effective, as it allows solving a number of similar problems and forming a decent external link mass, which will lead to your site.

In today's review, we will dwell in detail on what this technique is, for which projects it should be used and why it gives quite good results in practice. We will give the "pros" and "cons" of such a technique, and also highlight the pitfalls that specialists often encounter in practice when implementing PBN. We will talk about the sources of creating such networks and tell you how to safely place links here. The information provided will help you navigate the features of the technology and learn how to use it in practice as efficiently as possible and with minimal risks.

What is PBN technology

Private Blog Network, or PBN, is a network of online platforms created specifically to form an impressive link mass that will lead to one promoted resource. Such sites are created specifically to solve this problem and are combined with each other, their technical optimization is carried out, and they are filled with content. Subsequently, they are pumped up with links. Thanks to this, a high-quality basis is obtained for launching backlinks, directly to the site that is planned to be promoted.

In order to form such a network, it is important that the number of sites on it is at least 3-4, but it is still optimal to significantly increase this number. Practice shows that good results are observed in PBN networks consisting of more than 10 resources. It is important to understand that all the sites that are planned to be used here should be dedicated to the same topic, and their quality should be high. That is, you will have to pay attention to their creation, content and subsequent optimization. It is also important to ensure trust and independence from each other. It is important to make both sites such that neither users nor search bots can identify them as those that belong to the same owner or are directly related to PBN. If this is not provided for, then such an action will be perceived by the system as cheating and nothing good will come of it - the sites will be blocked, and all the generated link mass will come to naught. Let us repeat that this technology today refers to the gray method of promotion, that is, it still falls under restrictions. The system considers such actions dishonest.

But the results from PBN in practice are impressive, since with the help of this method you manage to form a very serious link mass that will lead to your site. The fact is that here the general authority will not be distributed to third-party resources. It will go entirely to the main site. This is the key advantage of launching a network of satellite sites. Moreover, you no longer need to worry about the quality of the resources that will link to your pages. They will certainly be of high quality, since they belong to you and are completely under your control.

For the promotion of which sites is it worth using PBN technology

In principle, Private Blog Network is a technology that can be used by absolutely any sites and sites that are planned to be developed in the long term. It is suitable wherever SEO promotion is used, where there is a struggle for high positions in search results. PBN has become especially relevant today in such projects as:

• Highly competitive niches, which we mentioned at the very beginning of our review. Perhaps we will repeat ourselves, but in this case, all your work will be carried out through sites that are completely under your control, that is, they are completely predictable, and their quality is at a high level.
• E-commerce. Among all the methods that are used today in this niche, PBN shows the best results for increasing external link mass in this area, providing good efficiency in the shortest possible time. The invested funds here pay off very quickly.
• Sites belonging to regional companies. Working on the local market is always associated with quite serious difficulties, caused primarily by problems with finding local donor sites. If you place links on sites that are not directly related to your region, you simply will not get into the TOP of local search results.
• Topics that are prohibited from being advertised in standard ways in the same search engines, be it Yandex or Google. In particular, we are talking about such areas as online casinos, working with pirated content, dating and other similar ones. In such conditions, webmasters have no other solutions for increasing the external link mass, since any other sites will most likely simply refuse to post content with backlinks, since they simply do not want to spoil their reputation and run into restrictions from the system.
• Sites that are created for European countries and the USA. Here PBN networks are this is already the norm, since in this niche obtaining real backlinks by other, let's say, completely legal methods is not only difficult, but also expensive. On average, obtaining one trusted thematic link costs no less than $300. At the same time, building one PBN network can be significantly cheaper, and the number of links from them will be several times higher.

The high efficiency of PBN in general contributed to the fact that during link building this technique is used very often and really helps sites to get to the top of search results in a relatively short time. Here we can see results that cannot be obtained by classic white SEO.

What determines the effectiveness of promotion using PBN

In practice, the high efficiency of website promotion has been repeatedly proven, namely the formation of a powerful system of external link mass using PBN technology. This is largely due to the fact that links from satellite sites provide fairly good trust indicators, at least in comparison with those links that lead from exchanges. Let us repeat that in this case, the owners receive full control over the donor resources themselves and, as a result, the link mass, namely:

• you create a network of sites for a specific project, respectively, you select the right topic, as well as the materials themselves, focusing on the most relevant and interesting ones;
• spam is excluded from the site, which the search engine today reacts extremely negatively to;
• you can send backlinks to the main site from absolutely any pages of the satellite sites, and not just from the main one, which allows you to form a truly powerful link mass;
• dependence on third-party services is excluded and, as a result, the likelihood that your link can be deleted at one time or another or the quality of the site will deteriorate so much that the system will begin to perceive such backlinks, on the contrary, as negative;
• the ability to experiment with different types of links, the frequency of their placement in order to get the most effective and working strategy.

That is, in this case, you get the opportunity to create such links that search bots really love and highly evaluate the sites they lead to. If everything is organized as correctly as possible, then there is every chance to ultimately increase the speed of website promotion to the top of search results by at least 2 or even 3 times in comparison with other methods that are used to implement similar ideas.

Advantages and disadvantages of using PBN

But still, before deciding to use Private Blog Network technology in practice, it is important to approach this issue as comprehensively as possible, in particular, weigh all its pros and cons. That is, it is important to understand what exactly you can get in the end and what risks exist. In principle, such a solution can be used by absolutely any sites, including those that are already in the TOP. The fact is that maintaining high occupied positions in some cases is even more difficult than achieving them. Here you have to constantly balance, find new solutions that will help you bypass competitors and not give up your own position to them. And here PBN can be of great help. But you should understand that:

1. PBN is quite a long process. In order for everything to work as efficiently as possible, you initially need to select a quality domain. And this means that it should have a history, and a positive one at that. You need to check whether the site has changed its subject matter during its work on the market, how often this happened, and whether this subject matter was far from yours. In parallel with this, a search is carried out for sites that are as close as possible in essence, their link profile is checked, as well as their absence from the blacklist. All this takes a lot of time. But you should not neglect this stage, because this is the only way to get a reliable basis for subsequent work. Only after completing all the preliminary checks can you proceed directly to creating site designs, each time selecting new color schemes and general style, because this is the only way to get resources that will not look like each other. Content preparation will also require special efforts, in particular creating a technical assignment, finding a copywriter, approving texts and uploading them to the site. We would like to draw attention to the fact that the number of articles should be quite substantial. One material is clearly not enough. You will need to prepare at least 5-10 articles for each of the sites. Let us remind you that their number should also be 10 or more. And this is just the beginning. Subsequently, such materials will need to be regularly updated so that the search engine sees that work is being done on the sites. And you also need to understand that link weight will begin to appear only after a certain period of time. On average, this will take 2-3 weeks.
2. PBN is constant stress. Regardless of how well you do all this work, the fears associated with the detection of such actions and their blocking by the system will be constant. There is a risk that your competitors or even the search engine itself will detect your network and block it. As a result, you will lose absolutely everything that was implemented earlier, that is, all the work will be reduced to zero, and the money will simply be wasted. And this is clearly not what the site owner and the specialist who will do this work expect. Search engine filters are becoming more sophisticated, advanced, and technologically advanced every day. And you should also understand that you will constantly have to deceive bots, look for ways not to fall under their close attention. Is this right for you?
3. PBN is expensive. The entire scheme that we described above requires not only significant time, but also material costs for implementation. Alternatively, teams of specialists are often involved in the implementation of all these works, which allows you to speed up and optimize the implementation of these tasks. In this case, you win in time and quality, since most of these specialists already have all the necessary tools for the implementation of the work and paid programs with which the collection and analysis of resources will be performed. Also, a significant share of all expenses is due to the payment for the domain. The more competitive your topic, the better and more reliable the domain is, the more expensive it will be. And this fact must be taken into account. It is also necessary to provide for the costs of supporting the site in the future: the corresponding specialist must always be on your staff. Also, at his disposal there must be sites, tools that can help in the implementation of upcoming work, such as mobile proxies, because only with their help it will be possible to organize work with each of the sites through different IP-addresses. Otherwise, the system will easily identify such multi-threaded actions and apply appropriate sanctions and access restrictions.

As you can see, along with the advantages, there are also disadvantages. Yes, there are only 3, but they are quite significant. Here, each of you should weigh all the pros and cons to draw the appropriate conclusions for yourself. But still, many experts agree that PBN deserves to be used in practice, at least in overheated niches. Where there is very high competition and there is no opportunity to achieve good results in other ways. Therefore, use this promotion method for sites of such topics, where it is necessary to promote exclusively by high-frequency requests, where they make up the TOP-30 in your niche. But, in any case, the implementation of these works should be approached as comprehensively and professionally as possible.

Private Blog Network Pitfalls

The possibilities of PBN in increasing the visibility of a site in search engines are quite impressive, but at the same time there are a number of risks that need to be known and taken into account before launching the use of this technology in practice. And the thing is that search engines, including Yandex and Google, do not like such manipulations and apply serious restrictions to them if they manage to identify such actions. Should we refuse to use such an effective technology? Here everyone draws conclusions for themselves. But there is a way to minimize the likelihood of detection. The main thing is to make sure that the system cannot establish a connection between all the sites included in the PBN and determine that they all belong to the same owner.

To reduce the likelihood of detection and build a safe network, use the following recommendations:

• Use different hostings to host sites. In principle, if the hosting is good, you can create several sites on it, but in this case it is important to agree that all your resources are hosted on different servers. When making payments, use different payment systems or cards.
• It is better to register domains on different days, observing an interval of about 2 or even 3 days. The longer this period is, the less likely it is that the system will be able to link all the sites together. In this case, domains should be registered under different names, to different email addresses. Many webmasters use the function of hiding personal data here, but it is better not to do this. The thing is that the system may well be suspicious even if you are trying to hide something from it.
• Avoid duplicating design, text and graphic content, widget set structure and even logos. All your sites that will belong to one PBN should be completely different, at least externally. At the same time, all content should be unique. It is also important to indicate different information in the contact information section. This applies to addresses, emails, and phone numbers.
• When deploying sites, use different CMS. It is not necessary to choose a separate engine for each site, but some variety should still be provided. The same applies to themes, plugins: they should also be different.
• You should not add all sites to one search engine or web analytics service account. In this case, we are talking about tools that webmasters quite actively use in their work. As an option, this is Yandex Webmaster, Google Search Console, Yandex Metrica, Google Analytics.
• Your PBN network should be used exclusively for placing external links. If you decide to monopolize the main search results page and try to push competitors out of it, then with a high degree of probability you will simply be exposed and fall under the affiliate filter.
• Make sure that your network is reliably hidden from Ahrefs, SEMrush, Majestic and other link analyzers. If you do not do this, then such actions may be noticed by your competitors and they may file a complaint with search engines, which will entail a manual check. And it, in turn, will be able to quickly identify your actions. To prevent this, you need to close the resources at the server level. This is done through a special service file .htaccess. It specifies the blocking script, as well as the bot of each of the SEO analyzers. In practice, such solutions turn out to be more reliable than setting up bot closure via the robots.txt file or using the Disallow directive. This is more of a recommendation than a requirement. That is, you can throw it out of use.
• Dilute the links that will lead from the PBN network. Do not make it so that all the links that will lead to your site are directed only from this network. That is, leave the opportunity for outreach, purchased links, crowd marketing. The entire process of gaining link mass should look consistent and quite natural to the system. It is also not recommended to link from your main site to any of the sites included in the PBN, since this detail can give you away.

That is, in this case, everything must be done in order to hide from the system the belonging of all sites to one owner. Moreover, you should not spread about this in principle. Today, in practice, PBN networks are building quite large and popular sites for themselves. This fact is simply hidden so as not to discredit the network. If you do everything correctly, you will minimize the likelihood of identifying your PBN and, as a result, you will be able to receive high-quality backlinks that will contribute to the rapid promotion of your portal to the top of search results.

Sources for deploying a PBN network

In order to create a PBN network to get an array of external links to your site, you will need to create at least 10 sites, which we have already discussed above. But one of the most difficult tasks that needs to be solved at this stage is to choose the most suitable solution. And here there are 3 possible basic options:

1. Drop domains.
2. Purchased sites.
3. Free mini-sites.

We will talk about what exactly we are talking about in more detail below.

Deploying a PBN network on drop domains

This option for building a PBN is used most often in practice, so we will consider this option in as much detail as possible. In particular, drops are domains that, for one reason or another, their former owners abandoned and their registration period has already expired. There is already a history, a formed link mass and even content, which is currently in a special web archive. This means that the process of their development will be faster and more effective, at least in comparison with new sites. But the main difficulty here is that before buying such an abandoned domain, you will not be able to determine exactly why the blocking occurred. Perhaps it was banned or there were some other restrictions from the system. And this means that you may have a site at your disposal that does not have a very good reputation with search engines. Although if you are very attentive, you can notice indirect signs of sanctions.

To search for drops, you can use specialized sites, such as REG, GoDaddy, ExpiredDomains, MyDrop, TheWebs. You will see a list of all free domains. But the entire selection process will be quite lengthy, since you need to navigate all this diversity and choose the drop that turns out to be good. Here are some signs that point to good options:

• the abandoned site's topic matches the niche you work in;
• you see that the profile contains more than 10 backlinks;
• you have made sure that the archive does not contain prohibited content, redirects, or information about the design or name changing;
• before the site stopped working, it had traffic: no visits — this is one of the first indicators of sanctions;
• you see anchor and non-anchor links in the profile: if only anchor links are presented, then with a high degree of probability this will indicate a filter;
• there are no suspicious elements: content with Chinese characters, doorways, adult;
• the growth of the link mass on the graph looks smooth, there are no sharp surges and falls, other processes that look quite unnatural.

Today, many specialized services are provided for assessing drops, such as Majestic, Linkpad, Ahrefs, Be1, SemRush. Here you need to pay attention to all the same metrics that are relevant in the process of choosing donor sites.

By and large, you can use drops not only to put backlinks for your site there. Alternatively, such pages can be used to redirect to the promoted resource. In this case, all accumulated trust will be automatically added to the main site. But before launching such work, it is advisable to monitor the work of satellite sites for several months and make sure that they are indexed. This way you will be sure that the system has not detected any violations and previously applied sanctions. Otherwise, you risk the reputation of your own site.

But even if you managed to find a good drop for yourself, it is still very important to restore it correctly.

How to restore a drop

After you purchase a drop, you will need to place it on the hosting and configure the CMS. At this stage, indicate the name of the site, select a suitable template for it, prepare an elementary logo and set up all the necessary plugins. One of the easiest ways to restore a drop is to use specialized services. As an example, consider these works using the Archivarix tool. In this case, you need to perform the following steps in the following sequence:

1. Register on the platform and then go to the "Restore from Web Archive" tab. Here you will see a special form in which you will need to fill in the appropriate fields, namely the domain name, email and time frame. After that, you mark the recovery parameters that are relevant to you. As an option, you can set clickable contacts, remove ads, make improvements to the existing HTML code, etc. After that, you can click on the "Restore" button.
2. Now the system will display the number of files allowed for recovery, and then it will offer to make a payment. The price in this case will be $10 for 1000 files. Restoring each subsequent 1000 files will cost you $1. The system also allows you to restore 1 file absolutely free of charge.
3. All restored content must be checked for uniqueness, since in practice there are cases when a site moves to a new domain and takes all the content with it, that is, all materials that remain on the drop will be non-unique, that is, unsuitable for subsequent use. Do not use such materials in order not to harm your main site, since the search engine reacts extremely negatively to plagiarism. Also, the possibility that you will encounter a violation of copyright cannot be ruled out. Therefore, in order to ensure the most stable and functional work, it is still better to replace the existing content with new, your own: high-quality, unique and as much as possible corresponding to the specifics of your site and the tasks that you would like to implement with its help. In this case, you can use specialized neural networks and generate articles for yourself, translate foreign publications. But it would still be best to contact copywriters for professional preparation of the material, prepare a technical task for them indicating key queries and the links that should lead to your main site. It is important not to forget that search engines will very carefully monitor the quality of satellite sites and the materials that are presented on them. Along with text content, you will also need to take care of the graphic supplement. As an option, place several pictures, and if appropriate, then also a video.

If you use these recommendations, you will get a restored resource that will be appreciated not only by search bots, but also by ordinary users, since it will contain useful and high-quality material. In addition, such satellite sites will look as natural as possible and will not raise additional questions or suspicions.

Organization of interlinking

Interlinking is a way to avoid detection of your network by search bots. The PBN structure itself allows you to build a fairly complex system of multi-level links, as an option, to make it so that level 2 sites link to level 1 sites, while level 1 sites will contain links to the main material.

Thanks to this structure, the weight of PBN sites will increase, which will also contribute to an increase in the mass of links that will lead to your page. But here you need to be extremely careful, because in parallel with this, the risk of identifying sites and your entire system will increase, respectively. Therefore, in order to reduce the likelihood of identification, it is additionally recommended to also increase the link mass in other ways, as an option, through links from exchanges, through affiliate marketing, which we have already mentioned above.

Deployment of a PBN network through purchased sites

We note right away that building a PBN network on purchased sites in practice will be more convenient and easier to implement in comparison with the previous option. But in terms of price, such a solution will be more expensive. Here you won't need to build trust or prepare content from scratch. All of this, including traffic, indexed pages, and link weight will already be at your disposal.

What you will need at this stage is to simply go to specialized services and choose the solutions that are right for you from the catalog provided. We would like to draw your attention to the fact that all of the resources that are presented on them will already have been checked by the system for technical parameters and filters. In addition, all of your transactions will be reliably protected. But you will have to pay for all of this. In principle, the choice here is quite wide and you can easily find quite decent sites for yourself at a price of 2,000 to 10,000 rubles.

To avoid making a mistake in the selection process, we recommend paying attention to the following points:

• search engines did not impose any sanctions or restrictions on the sites, there were no suspicious links in their link profile;
• the subject of the sites completely coincides with the idea of the project that you are promoting;
• the maximum amount of traffic will enter the site directly from search engines;
• the Yandex and Google index contains at least 10 URL addresses: it is important that the pages are presented in different search engines;
• the domain name completely matches the name of the site.

For the most part, these characteristics are always displayed in the card of the product offered for sale. If you do not find something, then it would not be superfluous to additionally use a third-party SEO analyzer. There is a possibility that such information was deliberately hidden, since it is not particularly good or at least not what a potential buyer would like to see. After the purchase is completed, you install the site on your hosting, delete unnecessary users and all the external links that were on it before, change the login and password for access. It is also mandatory to perform a technical audit. And remember that the content will need to be constantly updated, replenished for better ranking.

Deployment of a PBN network through free mini-sites

In this case, we are talking about sites that were formed on platforms such as Zen, LiveJournal, Blogger, Tumblr or any other similar ones. Here you can either purchase a ready-made and well-developed project or take a base and subsequently develop it from scratch. It is clear that the first option will be faster to implement, but expensive, while the 2nd will cost you cheap, but you will still have to work hard on them.

Once you have an account at your disposal, you will need to collect a semantic core. In this case, it is better to use one cluster, dedicating it to one of the areas corresponding to your main topic. Alternatively, if you work in the tourism niche, then here you can consider some one country that is in demand among travelers.

Among the main advantages characteristic of creating a PBN network on mini-sites, first of all, I would like to highlight the absence of any risks due to affiliation. Unfortunately, you will not be able to get a good profit in this case. The thing is that in this case you are betting on 3rd level domains that do not have too much authority with search engines, that is, links from them do not guarantee you a lot of weight. But as an auxiliary tool, as an option for diluting the link mass coming from the first level of the PBN network, you can still use them. In this case, their number should be at least 10.

We would like to draw attention to the fact that to form one powerful PBN network, you can use a combination of all three options for its creation. In practice, this will give the best results and minimize risks.

Additional recommendations

Before you start placing backlinks, you need to wait until the pages get into the index. Subsequent work will depend on what SEO strategy you adhere to in practice. And here the following recommendations will be of great help to you:

• when placing links, always pay attention to the topic of the page and its internal weight;
• combine anchor and non-anchor links;
• you should not link to the project that you are promoting more than once from each page;
• about half of the links should lead to the main page of the main site, while the rest - to related pages;
• text links are best placed in the first half of your article;
• the main links that will go to your main page are best done from the main page of the satellite site;
• to disguise links coming from additional pages, refer to other sites containing trust: Wikipedia, authoritative portals in your subject, YouTube videos, etc.;
• links can be embedded in the text, added to banners, but it is better to refuse end-to-end options, since they can arouse suspicion in the system;
• backlinks should be placed gradually, so that in the end a smooth growth curve is obtained;
• a combined method of placing links, testing different options is what will allow you to get the optimal working option.

All these tips can be called universal, as they are suitable for most sites. But we want to draw attention to the fact that to increase the link mass, it is also important to regularly pump up satellite sites. This way, the weight of your links will increase, and with it the efficiency of PBN.

Let's sum it up

If you have chosen PBN for yourself to increase the external link mass to the main site, then if you follow all these rules and recommendations that we have given in today's review, you will be able to get an excellent result with minimal risks of detection. To simplify this work, we additionally recommend using a tool such as mobile proxies from the MobileProxy.Space service. This is the solution that will provide high functionality in the work process, help maintain confidentiality and security of work, bypass regional access restrictions and avoid various sanctions from the search engine and more.

To get more detailed information about what mobile proxies are, their functional features, current and tariffs, follow the link https://mobileproxy.space/en/user.html?buyproxy.

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