CRM Marketing as an Effective Tool in Business Management
Doing business in any case involves attracting the attention of potential buyers, retaining the client. A lot of time, effort, and money are...
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Attracting the audience with push advertising: building profitable verticals
To attract the attention of the user audience to certain products, services, to form stable traffic to sites, specialized services, the mode...
Increasing the efficiency of SMM promotion: marketing strategies and tools
Today, social networks are experiencing a boom in popularity. It is difficult, of course, to name the total number of users that these platf...
Massliking to attract target audience
Modern social networks are not only a platform for direct communication with like-minded people, friends, acquaintances. It is also an effec...
An Effective Replacement for Influencer Marketing on Instagram
Influencer marketing is a fairly common way of promoting products and services today. In this case, people who are also called opinion leade...
Scheme traffic: what is it and should advertisers use it
Working with such niches as online casinos, gambling, trading, binary options and many related areas involves finding quite individual and e...
CustDev or JTBD: what to choose for audience research
Market research, target audience - these are key tasks in the development of any business. Only if you understand who you should focus on in...
Unobtrusive Marketing: Cutting-Edge Technology of Our Time
"Advertising" is the engine of progress. This phrase is well known not only to people who work in the field of marketing, but also...
Conversion tracking in Yandex Metrica: features and instructions
If you launch any advertising channel, you must monitor its effectiveness. This is what will allow you to promptly respond to errors, identi...
The nuances of the Chinese advertising market: secrets of correct placement
Recently, entering the Chinese market has become one of the most accessible and even possible ways for many companies to promote their own b...
4D branding: what it is and what role it plays in marketing
4D branding is a technology that involves promoting a business in 4 dimensions, thanks to which it is possible to identify the strengths and...
UGC content as an effective marketing tool
Today, when almost all small, medium and large businesses have switched to the Internet, marketers face serious problems in preparing conten...
Contextual advertising as a tool for finding personnel
Recently, the labor market has been characterized by rather low stability. There is a high turnover of personnel, a shortage of specialists ...
Targeted SMS mailings as a powerful tool in the hands of a marketer
Today, a huge variety of activities are used to increase sales, attract new clients and business partners to the business, and promote the b...
Secrets of efficiency: doing advertising right
Advertising is the engine of progress. This statement was made a long time ago, but, nevertheless, it does not lose its relevance. Today, no...
Cross-marketing for effective business promotion
In order to attract the attention of the user audience, to convey information about their products and services to potential buyers as effec...
Create and promote promotional posts in VK Advertising
Relatively recently, the social network VKontakte launched a new type of advertisements, in particular promotional posts. They are a new for...
Messenger Marketing: An Advanced Direction for Business Development
Modern Internet marketing uses a huge number of technologies, tools and solutions aimed at attracting the user audience to the company's...
Network traffic: a key factor in the sales funnel
Every business owner who has an online presence pays significant attention to attracting a user audience to the site. This is what is essent...
Affiliate Marketing Trackers: What They Are and How to Use Them
This tutorial explains the value of affiliate marketing trackers, shows you how to use them most effectively, and offers a selection of the ...
Increasing the efficiency of content marketing: tips and recommendations
Everyone probably knows that content rules the world today. But if we talk directly about the Internet, then the most important point here w...
TOP-15 recommendations for scaling traffic and targeted user actions
The effectiveness of absolutely any business largely depends on how professional decisions are made at the stage of its promotion and subseq...
Advertising campaigns on Facebook: testing, optimization, scaling
Planning and subsequent implementation of advertising campaigns on the same social network Facebook — This is a rather complex and com...
Email marketing in FMCG business: effective strategies to increase sales
The efficiency of any business, regardless of its volume or main niche, directly depends on how stable sales of goods and services will be. ...
Bidder for Wildberries to reduce internal advertising costs
Wildberries – an extremely popular and widely demanded trading platform not only in Russia, but also in many other countries of the wo...
Getting ideas for advertising: TOP recommendations
Surely each of you has heard such an expression as advertising is the engine of progress. And these are not empty words, but reality. Practi...
Brandbook: we create and design it correctly
Introducing a new brand to the market — this is a rather painstaking and complex process that requires an integrated approach. Here it...
Neural networks in a sales funnel: can they replace people
Currently, technologies that are based on artificial intelligence are developing at an accelerated pace, affecting more and more areas of hu...