Automating SEO tasks for an online store using artificial intelligence

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SEO promotion of information sites, blogs, online stores, official online business representatives is something that involves the implementation of a fairly impressive amount of work. In order to build the most effective strategy, it is necessary to collect a lot of related information both from the site that will be promoted and from competitors' resources. It is also mandatory to control all these works, track their results and make timely adjustments if necessary.

Automation helps to significantly simplify and speed up the execution of these works, minimize the efforts of the performer, and at the same time save his efforts and nerves. Thanks to the active use of artificial intelligence technology recently, completely new opportunities and prospects are opening up for specialists. There are many solutions on the modern market that can increase the efficiency of upcoming work and automate it. We will dwell on how to implement everything as efficiently as possible in detail in today's review.

In particular, we will now talk about what AI SEO is in the automation of online stores. We will describe in detail the tasks that you can simplify by using it. Let's get acquainted with the most popular and easy-to-use AI tools that each of you can take into service. We will give a number of tips that will help you start using them in the SEO of an online store. Let's also talk about the prospects for using AI in website promotion in the foreseeable future. This is what will help you navigate the current trends and start using advanced technologies in your work today, significantly simplifying and automating the solution of many tasks facing SEO specialists not only.

What is AI SEO?

Artificial Intelligence (AI), that is, artificial intelligence (AI) is a truly advanced and one might even say revolutionary technology that has covered many areas and industries at the present time. SEO website promotion is no exception. Thanks to AI technologies, modern specialists can significantly speed up and optimize upcoming work, increase their efficiency and reduce their own efforts for implementation, and in some cases even automate many similar works. Today, in practice, such a term as AI SEO is actively used. It assumes that the process of website promotion will involve the use of modern methods of machine learning and artificial intelligence.

We would like to draw your attention to the fact that today this area is developing very actively. New tools and solutions are constantly appearing, and old technologies are subject to improvement, adapting to the current realities of the market. In particular, today you can use AI SEO to solve a wide range of website promotion tasks, namely:

analysis of the content provided on the site, its quick optimization for current trends;
collection of key queries and the search Internet as a whole;
generation of text and graphic content for filling sites by neural networks;
performing a comprehensive technical analysis of the resource and finding the best ways to eliminate problems;
analysis of audience behavior on the site, identifying weaknesses, receiving recommendations for improvement, etc.

These are far from all the opportunities that artificial intelligence opens up for a modern SEO specialist, but even this is enough to understand how useful all this can be in your work.

What are the benefits of using it in SEO?

The practical application of Artificial Intelligence technologies can significantly simplify a number of jobs that in their daily practice, an SEO specialist encounters. Here are just the main advantages:

The ability to automate a number of jobs. In particular, you will be able to free yourself from performing many daily routine jobs in the field of e-commerce, such as collecting and analyzing data, structuring it and generating reports.
Significant time savings. Provided by eliminating many routine jobs. Those tasks that previously had to be performed by a person, spending a lot of effort and time on them, are now performed automatically. A specialist can spend his free time developing new strategies and performing other jobs, those that require a creative approach, certain knowledge and skills.
Minimization of errors associated with the processing of large amounts of data. Here, the human factor and the risks associated with it are excluded. In a huge amount of information, a real person can simply miss a number of points, which ultimately distorts the overall picture. When using neural networks, this is completely excluded. Even if you work with a huge online store, here you can be sure that even the smallest sale will be taken into account. Moreover, by analyzing huge amounts of data, neural networks will be able to identify trends and patterns that often go unnoticed when processed manually.

It seems that there are only 3 advantages, but each of you probably understands how important each of these aspects is. Why not think about using artificial intelligence in your work on promoting websites in general and online stores in particular?

Automating online store promotion work with AI

SEO optimization is an extremely voluminous and labor-intensive process that involves the implementation of diverse work. Many of them can be quite easily simplified and accelerated by using artificial intelligence technologies. In particular, we are talking about the following tasks:

Analysis of key queries.
Research intent research.
Content optimization.
Solving a number of technical problems.
Translation of text content.
Search for relevant topics for articles.
Processing routine tasks.
Creating micro-markup on pages.

To better understand what kind of help artificial intelligence can provide in performing each of these tasks, let's consider them in more detail.

Analysis of key queries

If you have already worked in the field of SEO optimization, then you probably know how labor-intensive the process of forming a semantic core and systematizing it will be. Here you will not only have to collect key queries, but also do it taking into account the current trends. Automation using AI will help significantly speed up this process and minimize errors. In particular, you can trust modern neural networks to analyze large volumes of data related to search queries. The system will be able to identify existing patterns in them, distribute semantics into semantic groups and even offer relevant phrases, words that will expand your core.

Thanks to this, in a fairly short period of time you will receive the set of data that will help build basic SEO optimization of your online store and any other site. Moreover, it will be clear if there is a need to expand the original structure, add new pages with relevant products or information, implement a new filter system that will help form new pages for user queries, thereby receiving additional sources of traffic. AI will also be able to assess the competitiveness of the key queries you have selected, which will be especially relevant when promoting a fairly young site.

Search intent research

Intent is the intention or goal that the user would like to achieve by entering a search query or command. If we talk about this in the context of SEO, then in simpler terms we can say that this is exactly what the user is looking for, what motivates him when entering a command in the search engine line. And for you, as a specialist involved in website promotion, it is important to understand what intentions your target audience will have. Special attention should be paid to commercial queries, because they ultimately lead to sales.

Using modern neural networks, you can perform a deep analysis of the search intent and determine their exact type, be it informational, commercial, navigational, transactional, and establish the main patterns. As a result, you will have enough information at your disposal to optimize the content itself, make adjustments to the site structure for user queries.

By using artificial intelligence, you will be able to identify semantic links between individual key queries and analyze them, evaluate the context itself, and also analyze user behavior after the search and find out related information. This is what will allow you to understand what intention a specific person has at a given time, that is, determine their goals and, based on this, provide the content in the search results that the person expects to see. As a result, you will be able to optimize your pages for the identified types of intent, which will have a positive effect on the level of satisfaction of the user audience. As a result, tangible improvements will be observed in search engine rankings.

Content Optimization

The basis for effective promotion of any site is high-quality content that meets user requests. Artificial intelligence can help with this task. In particular, you can use neural networks at any stage of content creation, from searching for original ideas to direct text generation. It will also be possible to analyze existing material to understand what improvements can be applied to it to ensure the best results at the end.

In particular, AI will help solve the following problems:

proposing original ideas for future articles after a comprehensive analysis of user search queries, current trends;
creating a kind of draft of future material on a certain topic;
searching for stylistic, grammatical, spelling errors in texts and automatically correcting them;
optimizing existing content for new keywords in order to increase relevance, topicality, readability;
checking prepared articles for uniqueness, identifying plagiarism;
writing meta tags, compiling the structure of a future publication, subheadings;
rewriting existing materials in order to improve their quality, updating.

As a result, specialists will save a lot of time and effort on preparing materials for filling the site. You also get the opportunity to initially create really high-quality content that best matches users' search queries and current trends in general. But here we urge you to be extremely careful. The fact is that modern search engines do not react very positively to generated texts. Along with services that check content for uniqueness, so-called tools are actively used today. These are tools designed to check content for the use of artificial intelligence. And if this is detected, there is a risk of worsening ranking indicators. That is, here we urge you to use neural networks only as an assistant, and not a direct tool for generating text content.

Solving certain technical problems

Technical SEO — This is another area that, along with content, is extremely important to consider at the stage of optimizing an online store or any other site. In particular, in this area, artificial intelligence will help automate and simplify the following work:

conducting a comprehensive audit of the site in order to identify technical errors that interfere with effective promotion;
optimizing page loading speed, including by compressing images while maintaining their quality;
identifying and eliminating broken links;
creating an XML sitemap for simpler, faster and higher-quality indexing of pages, as well as control over indexing in search engines;
checking internal links, as well as a general analysis of the site structure, tracking the convenience and thoughtfulness of navigation;
creating a robots.txt file and other technical solutions for more efficient site management.

In fact, there are quite a lot of technical tasks that must be taken into account when optimizing a site, but most of them can be significantly simplified by using the capabilities provided by modern neural networks. If you wish, you can even download the search bot and ask the AI to check it and give you recommendations for improvement. The quality of the final work will depend on how detailed the prompt you can prepare is. The more details and nuances it contains, the easier it will be for the neural network to provide you with the most accurate and detailed answers.

Translation of text content

Businesses providing their services or goods in different countries often face the need to translate the content posted on their website pages. In this case, the platform must be fully adapted to the local market. Translation is one of the most expensive items when working with a multilingual website. Most of these works are performed manually and require the involvement of relevant specialists. Moreover, with a high degree of probability, these will be different performers, because it will be extremely difficult to find specialists who are fluent in several languages at once. As a result, the time required to complete these tasks is greatly extended, and material costs increase exponentially.

Why not eliminate this expense item or at least minimize it by entrusting the translation of finished author's texts into different languages to artificial intelligence? This is a completely different story compared to Google Translate, which until recently was almost the only automated solution in this niche. Here, although we are talking about machine translation, it will be more intelligent, which will ultimately significantly improve the quality. Moreover, you will be able to translate large volumes of materials in the shortest possible time, receiving texts at the output, the quality of the translation of which will be appreciated even by the local audience.

Another convenient thing is that most modern neural networks will also be useful in the subsequent optimization of translated content for local search queries and in the target language. Here, even linguistic cultural features will be taken into account. This is also relevant for metadata. As a result, the work on launching a multilingual site will be significantly reduced in time and material costs.

Search for relevant topics for articles

For a website to work, generate sales, attract new customers and retain the attention of regular ones, it is important to regularly update it with new publications. If we are talking about a product card, then everything is quite simple: create a new card in accordance with the general design of the site and the requirements of search engines. It is much more difficult to work with a blog. The questions themselves that will be raised in a new article should be relevant and interesting for the audience. This is the only way to captivate readers and at the same time ensure that the page ranks well in search.

Here you can also turn to modern neural networks for help. They will be able to analyze current market trends based on the most popular search queries, the topics that are raised in social networks, and an analysis of competitors' sites. This will allow you to identify relevant niches and even specific issues that are of most interest to the audience at the moment. This means that you will be able to initially prepare content that will be highly appreciated by your visitors, which will generally have a positive effect on the development of the site. And in general, idea generation is one of the most difficult tasks that modern webmasters and copywriters face. It is much easier to implement something than to come up with the idea itself.

Processing routine tasks

The work of a modern SEO specialist involves a huge number of similar and routine tasks that require a lot of time and effort to implement. But you can easily automate them with the help of artificial intelligence. In particular, these may be tasks such as:

checking grammar and spelling in texts, as well as correcting detected errors;
batch creation of meta tags, images for texts, headings and subheadings;
rewriting content in order to create unique descriptions for similar product cards;
collecting various information important for SEO, as well as subsequent sorting, analysis, identifying patterns;
performing competent interlinking of site pages;
preparing all necessary reports.

By and large, you can automate many other repetitive processes, thereby freeing up your own time to solve more creative tasks that are strategically important for business development.

Creating micro-markup on pages

Micro-markup is what can provide search engines with a more accurate and faster understanding of the content of your pages. If these works are implemented as correctly as possible, then you can significantly improve the relevance of pages in search results. But implementing these works manually is mostly quite difficult. This is especially true for large sites. But with the help of specialized neural networks, you can create high-quality micro-markup in literally a matter of minutes. In this case, the content of the pages, the overall structure of the site will be analyzed and the appropriate markup will be proposed.

It is convenient that neural networks can even select the most suitable micro-markup option depending on its type, perform a correctness check and even identify potential errors, which will allow you to make timely adjustments and avoid problems.

TOP AI tools for effective SEO promotion

Today, the market offers a huge number of specialized AI tools aimed at automating SEO tasks. And this figure continues to increase, because the direction is actively developing. But so far, not all of them have been effectively tested in practice. Therefore, now we suggest getting acquainted with those AI tools that have shown excellent results in real conditions and have proven their reliability.

ChatGPT

ChatGPT is one of the most popular and widely known AI tools on the market. Its functionality is extremely broad, and many of them can be safely used in the automation of SEO tasks. In particular, it can be used at the stage of creating high-quality texts optimized for the requirements of search engines and audience requests, when selecting key phrases, preparing titles, meta tags. Also, specialists quite actively use ChatGPT when processing large arrays of data. That is, the possibilities here are really broad.

It is precisely the multifunctionality that many users note as one of the most significant advantages of this tool. We would like to draw your attention to the fact that you can create GPT for yourself, adapting it to the specifics of your tasks, as well as use ready-made solutions tailored to work in a certain niche.

Grammarly AI

Grammarly AI is an extremely powerful tool in the hands of a modern SEO specialist. It copes well with checking text content and eliminating identified errors, thereby improving the quality of the finished material. Many believe that its functionality is limited to checking spelling, grammar, style, but in reality it is much broader. In particular, with its help you can analyze the style and context of the material, see which formulations are best changed in order to give the article expressiveness, clarity, and get away from complex terminology. And to diversify the vocabulary, the platform will offer synonyms for the most frequently used words.

Use Grammarly AI to solve the following tasks:

filling the site with high-quality content adapted to the target audience;
preparing meta tags, headings, subheadings;
scaling product descriptions, ensuring uniqueness;
checking grammar, style;
writing texts for email newsletters, etc.

Bing AI

Bing AI is also known to many as Microsoft Copilot. This tool was initially integrated into the Bing search engine by the developers, thereby providing it with instant access to the World Wide Web. That is, it will receive the most relevant information directly from the network, which will significantly simplify the work of an SEO specialist and improve its quality.

The user highly appreciates the relevance of the results, the ability of the neural network to delve into the context. As a result, you can easily navigate what kind of material is interesting to modern users and offer them relevant content.

Midjourney

Midjourney is an AI tool that is not directly related to SEO, since it is not intended for content optimization. But we still strongly recommend that specialists pay attention to it in terms of improving the overall visual component of your site. In particular, with its help it will be possible to perform the following work with minimal effort:

create original banners, infographics for subsequent use in contextual advertising;
get attractive visual content for publication in social networks;
visualization of some abstract concepts, which will be especially useful when preparing information content;
generate images for blogs, email newsletters, landing pages;
develop background images for product items, etc.

We would like to draw your attention to the fact that in order to ensure a good effect in website promotion, you will need to add a title and alt-text to the created images. It is also important to compress the images before publication, so that there are no problems with loading speed.

Copi AI

Copi AI is intended for developing marketing content directly. When creating it, specialists took into account the immediate needs of marketing and e-commerce, in particular. With its help, you can create all kinds of content, including blog articles, advertising slogans, product descriptions. If necessary, finished materials can be optimized for a list of key queries, which will be really useful in the work of a modern SEO specialist.

Users highly appreciated the ability of this tool to create quite convincing calls to action, as well as to adapt tons of publications, the style of presentation to the target audience. As a result, you can significantly improve conversion rates.

SemRush

SemRush is a pretty good service, which is probably already used in practice by many SEO specialists. But not everyone knows that relatively recently the developers have also added an AI tool here - AI Writing Assistant. It is designed to generate content for product cards, posts on social networks, develop advertising, as well as perform a number of other tasks that specialists face in their daily practice.

Serpstat

Serpstat is another service that is quite actively used in practice by modern SEO specialists. Here, too, recently we have begun to see useful AI tools that expand and simplify many website promotion tasks. In particular, you can use it to solve the following tasks:

creating content for product cards and other descriptions;
preparing optimized meta tags;
writing questions and answers for the FAQ block;
developing original ideas for launching content marketing;
checking text publications for uniqueness, etc.

BuzzSumo

BuzzSumo is a full-fledged platform designed to analyze social media and text content in general. With its help, you can identify current trends, interesting ideas, which opens up new opportunities for effective content marketing. The functionality of this tool is quite broad today, and many of them are suitable for improving the overall strategy for promoting an online store or any other platform on the market:

analysis of materials posted on any online platforms in order to identify current trends, select interesting topics for developing your own publications;
monitoring mentions of a brand or individual products of a certain brand on the network, including on social platforms;
collecting information about influencers working in your niche, as well as searching for potential partners for subsequent interaction;
analysis of the performance of your closest competitors, in particular the solutions they have launched in order to borrow original ideas, etc.

Jasper

Jasper is an AI tool that will help speed up, and in some cases even automate the content creation process. Huge volumes of marketing materials were used here during machine learning. This is what makes this service extremely effective in the work of a modern marketer and SEO specialist. With its help, you can create materials for product cards, meta tags, select interesting ideas for preparing articles based on the topic or list of key queries.

It is convenient that Jasper easily adapts to the brand's voice and style. Thanks to this, you will not have to make additional adjustments: the resulting materials can be published literally immediately and be sure that they will fit into other publications on the site.

Additional recommendations for using AI tools in SEO promotion

In many ways, the effectiveness of using AI tools in SEO promotion of certain sites directly depends on the correctness of the approach and direct implementation. Here are a few simple recommendations, using which you can minimize errors and improve results:

Do not rush to make a choice in favor of one option or another. Test several tools to see which option will be the most effective for your work. We would like to draw your attention to the fact that most of the services we mentioned above involve the use of a free trial version. You can also use the freemium model for testing. This is what will allow you to choose the most convenient tools for your work.
Think about which areas of your strategy are currently yielding the worst results in practice, i.e. requiring improvements. This is where it would be appropriate to direct AI tools. Focus on the work that would be appropriate to automate within your project.
Think through the process of implementing AI down to the last detail. You should clearly define the tasks that can be entrusted to neural networks. That is, it is important to initially define roles and areas of responsibility, distributing responsibilities among team members. In any case, artificial intelligence is a human assistant. It cannot replace the work of real specialists. To get good results, it is important to track its every action and respond promptly to certain moments.
The selected tools must be implemented into work consistently, each time through tracking metrics. This way, you will be able to understand which of your actions give good results in practice, and which, on the contrary, can be abandoned without harming the work.
Constantly keep the AI tools market as a whole under control, as well as the functionality of the solutions you have chosen. This way, you will not miss out on improvements that you can use in your practice. The field is very dynamic, that is, changes in it can occur even every day.
You should always be ready to make adjustments to the chosen strategy, thereby increasing the efficiency of the work.

Don't be afraid to experiment, always tune in to the positive, but at the same time think about how you can literally go back a step if your experiments turn out to be not very successful. But in no case should you neglect the opportunities that modern technologies provide. If you don't use them, your closest competitors will, which will ultimately put them one step ahead, and you will miss a unique opportunity to develop your business as a whole.

A little about the future of AI in SEO promotion

In today's review, we have already mentioned more than once that artificial intelligence as such is developing extremely actively today, affecting more and more areas of life of modern people and business representatives, in particular. But still, there is still active development here and there are prerequisites to assert that the growth of artificial intelligence capabilities in the foreseeable future will be extremely active and effective.

Having analyzed the opinions of specialists working in this industry, it is worth highlighting the following points:

Further improvement of language models will contribute to a deeper semantic understanding of content, which will allow generating high-quality texts.
Artificial intelligence will be implemented directly into the work of search engines, which will significantly improve the quality of understanding of intents, will contribute to improving the user experience.
More efficient processing of large data sets, which will allow obtaining the most correct and reliable information at the output.
Many marketing platforms will initially be equipped with AI tools, which will eliminate the need for their manual connection, performing related settings and will help ensure an integrated approach to website promotion in general.

But in parallel with this will increasingly manifest, let's say, negative aspects. In particular, the issue of the ethics of using neural networks will become increasingly relevant, the risk of data manipulation will increase. Models whose training is not given due attention will cause the appearance of low-quality and irrelevant content on the network. Problems in scaling and supporting complex solutions in the field of artificial intelligence are also predicted. And today it is necessary to think about training specialists who will work with artificial intelligence. Without them, all this will turn into an uncontrolled avalanche of empty content that will simply flood the network, displacing even high-quality original materials.

Of course, the issue of intellectual property and copyright for generated content still needs to be thought through in detail. But still, the potential of neural networks and artificial intelligence technology in general is extremely broad. Once again, we urge you not to miss out on unique opportunities. The sooner you implement all the necessary work, the more effectively you will be able to withstand the ever-growing competition in the market.

Summing Up

It is highly likely that in the next 5 years, AI will become a mandatory element of all SEO processes, regardless of the type of site they are launched on. This means that the time has come to think about a more detailed study of this issue and take the first steps to implement AI tools in your work.

But we want to draw your attention to the fact that not all of the services we discussed above are available for direct use. Many of them are blocked in a number of countries at the legislative level. But you have the opportunity to bypass such blockings and still use them. To do this, it will be enough to connect to work mobile proxies from the MobileProxy.Space service. Here you can find out detailed information about this product, evaluate its wide functionality in combination with affordable prices, free testing, as well as professional work of the round-the-clock technical support service.

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