Blog Monetization and Ways to Increase Profitability

Currently, the number of personal blogs and bloggers has increased significantly. And most of them would not just like to share interesting information, their own developments, and practices with the audience. For many, a blog is a way to organize their own earnings, and not additional, but permanent. In principle, such a solution has a right to exist. Practice shows that you can create the simplest blog in just one day. It will be enough to simply choose the most suitable social network or site for yourself, as well as a content management system (CMS). Modern design programs are ready to provide many templates that will become the basis for your subsequent work, and SaaS platforms will provide a cloud model for providing the corresponding software. This is what will allow you to launch your own blog with minimal time and effort, however, if you have interesting ideas and ready-made content.

Here you do not need a complex site and serious investments in marketing, no business registration is required. In addition, people who are not yet involved in this environment are sure that in extremely comfortable conditions you can earn very good money. For them, the world of blogging looks bright, rosy and promising. But is it really so? Alas, creating a website or using social networks, regular publication of materials does not guarantee a stable income. As a result, it turns out that the economic expectations of bloggers are not met. Today, most influencers, even with high-quality content, earn significantly less than specialists in other professional fields. Why is this happening and are there ways to fix the situation?

As part of today's review, we will try to answer this question. Let's talk about the prospects of starting a blog, and give a number of recommendations that will allow you to properly organize your work with it. We will tell you about the current methods of monetization, their features. Let's consider the real situation on the blogging market, how much you can earn in this niche today. We will give a number of practical recommendations that will allow you to increase your income level and turn your hobby into a promising job.

Why is it worth starting a blog?

In addition to directly earning money, a blog can also become your business card, a way of self-expression. Here you can share your skills, developments, ideas with others, show yourself as a specialist in a certain field and more. When starting a blog, you can set yourself more than just one goal. As an option, it can be:

• a way to share your opinion with others on a subject in which you are an expert;
• an opportunity to talk about yourself, your hobbies, achievements;
• launching an advertisement for your own goods, services or third-party products;
• teaching people what you have managed to achieve tangible success in;
• advertising your own company, as well as those services or goods that are supplied to the market;
• creating a personal brand etc.

These are the goals you should pursue when working on your own blog. It is not necessary to focus on all of these options, but choose a couple of positions for yourself. But in this case, earnings should rather act as additional motivation. Otherwise, you will not get the desired result. That is, it is important to prepare materials about what interests you, what you are really passionate about. In this case, your enthusiasm and energy will be transmitted to others, they will be happy to study your materials, wait for new publications. And this will be the key to successful development.

How to blog correctly to keep people's attention and make a profit

If you do not delve too deeply into all the nuances and details, then blogging seems like a very simple job. So what, you prepared interesting material, published it, and then you just collect traffic, and with it money. But here everything is not as simple as it may seem at first glance. If you are still pursuing the goal of earning money, then in order to quickly reach monetization, it is important to take into account a fairly impressive number of aspects:

1. Publish your materials with a certain regularity. So, if you start adding one post per day or 2-3 articles for the first few weeks, and then disappear for the same week or month without explaining the reason, then it is unlikely that the audience will wait for you. With a high degree of probability, they will simply forget about you and go looking for materials on other sites. Therefore, when starting to work with a blog, it is important to make a good foundation for the future, set up automatic posting. This way you will be able to cover those moments when you lose inspiration for creating content or some other circumstances occur that prevent you from doing full-fledged work.
2. Develop a content plan. Even if you do not have time to prepare a corresponding publication now, at least make sketches. Write down the idea itself and how you would like to develop it, what points to pay special attention to. Write down here all those thoughts that, in your opinion, deserve further development. In the future, when you sit down to prepare the materials, you will have the most important thing at your disposal - a base of ideas.
3. Always consider the interests of your audience. If you are blogging on a specific topic, then disclose only the information that is directly related to it. You can also touch on related mathematics. Alternatively, if your blog is about travel, then you can make one of the reviews on the topic of choosing clothes for a ski vacation, in another - make a selection of means of protection from aggressive sun exposure, devote the third to collecting a first aid kit for travel, etc. In any case, you should provide your audience with the materials that will be interesting to them. The ones that they expect to see when they visit your pages. If you add information about the features of repairing a car engine to such a blog, then such material is unlikely to interest your readers.
4. Supplement your materials with original visual components. Publications that contain exclusively text content will not be appreciated by all blog subscribers. This is true even for those cases when the material is really interesting, informative, structured. Modern users have already become accustomed to various additions, such as pictures, videos, animations, infographics. But here it is important that all this looks organic and fits into the specifics of the material itself.

Along with creative developments, when creating a blog on a separate site, you will also need to solve a number of technical issues. So, in this case, you will definitely need a domain and hosting. A blog on social networks will be simpler in terms of implementation, but in this case, the possibilities for monetization will be somewhat limited. That is, you need to navigate the available options and choose the solution that will be the most convenient and attractive for you.

The domain name should be chosen so that it is associated with the topic of your blog, indicating professionalism. This is relevant even if you plan to dedicate your channel to a personal hobby. It will still be a business for you. And here it is important to be unique and memorable. This way, your audience will be able to easily identify your URL. The main thing is not to overdo it. If you come up with a fancy name with a set of numbers and symbols, hardly anyone will remember it. But you shouldn’t be too clever with hosting. You can choose the simplest option for yourself. The main thing is that it works stably.

In any case, you should understand that your work is being done for readers. Only by focusing on them, on their interests, can you ensure good results in practice. Therefore, special attention should still be paid to developing the idea, offering people those topics that are most relevant today. Such that a large number of people will be happy to study. At this stage, such tools as Google Analytics, Google Trends and other similar ones will provide you with significant assistance. With their help, you will be able to determine the most popular topics, ideas that interest readers in your niche. And this, in turn, will become the basis for creating attractive posts that can provide good traffic to the site or to a personal social network account.

What are the options for monetizing a blog?

Now that you already understand the features of launching your own blog, assess your capabilities when working with it, you can move on to getting acquainted with the ways of earning. There are several solutions here, and you can use not one, but several of them, which will increase your income. But the main thing here is not to overdo it, because you can simply scare off the audience with your obvious desire to make money. So, here are the most common monetization methods that can be used in practice when working with a blog:

• Contextual advertising. Here we are talking about you attracting advertisers to your blog, receiving an appropriate reward for this. Of course, you can wait until one of the business representatives decides to launch their advertising on your channel, but there are simpler solutions. In particular, you can use specialized contextual advertising networks. One of the most common solutions today is Google Adsense. You will need to register on the site, add your resource, and pass an automatic check by the system. In particularly controversial and unusual situations, manual moderation may also be assumed, which will require more time to implement. In this case, advertisers may find out about you. And if they evaluate your blog as promising for themselves, then I can launch advertising, and you will receive money. The success of such monetization mainly awaits pages that are visited by at least 500 people per day. You yourself configure the advertising blocks that will be displayed on your site and launch the html advertising code of those pages where the advertising will be shown. A distinctive feature here is that the content of the advertising blocks will automatically adjust to the content of the page, the individual preferences of readers. Moreover, the site has a built-in calculator, using which you can calculate the approximate income from such monetization, taking into account the subject matter, traffic, and country of origin of readers. This method is suitable exclusively for blogs that are posted on websites. This monetization option cannot be implemented in social networks.
• Banner advertising. Unlike the previous option, the content here will already be fixed, that is, it will not take into account either the specifics of the page or the interests of the audience. In this case, you yourself choose the place in your blog where such advertising will be published. There are no special recommendations here. The main thing is that these blocks do not interfere with the study of the main material, but at the same time are in sight, otherwise advertisers will not pay you. One of the most serious difficulties here is to find customers. Those who will place their advertising on your pages and pay money for it. If your channel already attracts good traffic, then this will not be a problem. But those blogs that are just starting to promote themselves will have a hard time getting advertisers.
• Guest posting. An option that suits channels that have already gained a certain popularity in the market. In this case, you can place other people's articles for a fee. In this case, you yourself set the amount you want to receive. Alternatively, this could be a fixed amount per publication, a bonus system that takes into account the number of views, or payment for each click on external links. But in this case, it is very important to control the quality of the articles that you are given for placement, otherwise you can simply harm your blog. Alternatively, the material should be unique, and its subject matter should be similar to yours or relate to a related niche. The content itself should be presented in a fascinating, interesting way. So that users will enjoy reading it. At the same time, pay attention to the number of backlinks: there should be no more than 2 for every 2000 characters. And again - do not chase money. The total volume of guest publications on your site should not exceed your own materials, otherwise users will treat your portal as open advertising.
• Sale of goods, services. We are talking about products directly from your company or brand, as well as from other organizations or people. If we talk about a corporate blog, it can become an excellent tool for communicating with the audience, it will help to convey information about your own products and services. In this case, you can add links to product items directly to your Publications, so that users can find the products they need. You can also launch cross-marketing, which involves mutual free advertising, audience exchange, and even payment for posting material.
• Preparing paid reviews. This monetization option can be used both when working with a website and with social networks. It is also suitable for fairly popular accounts. Those where people will turn to advertise their own products or services. In this case, you act as an opinion leader who talks about a third-party product to their audience. The payment here can be an agreed fee or directly these very products or services.
• Selling information products. This option is suitable for cases when you have a blog created specifically as an integral part of a personal brand and if you have already managed to achieve certain success in it. Alternatively, you can create online lessons, conduct various seminars, webinars. If your materials are useful and valuable to the audience, you can be sure that there will be someone willing to buy them for themselves.
• Selling links. This option is quite simple to implement, but you are unlikely to earn a significant amount of money on it. In this case, you will need to add one or more link exchangers to your resource and specify the appropriate price for placement. But here it is also important to understand that excessive contamination of your site with link mass can negatively affect its promotion, and if you ask for too high a price, then hardly anyone will contact you. That is, it is important to monitor the situation here in order to set a reasonable price. In addition, the number of links leading to external resources should be no more than half of all the material posted on your blog.
• Launching affiliate programs. An excellent option for a business that is just starting to work on the market and does not have a wide audience. Here, the main secret of success is to find a partner who is in approximately the same situation and provides goods or services in a niche related to yours. Next, you will need to register in the affiliate program, place an advertising banner or a link on the pages of your blog and wait until your subscribers click on it and buy goods. As a result, you will receive a commission for each order. There are special services for choosing affiliate programs, and in certain topics. So choosing the right solution will be faster and easier.
• Sponsorship, selling subscriptions. This option is suitable for blogs that carry expert opinions and unique knowledge. Consumers are willing to pay for them, since they will not be able to find such materials anywhere else. By making a paid subscription, you get access to closed publications, including detailed instructions and video materials. Sponsorship in this case involves receiving funds from people in the form of voluntary donations, as gratitude for the work that you do. This strategy is gaining popularity on many channels today, including YouTube.

As you can see, there are many options for monetizing a blog today, and you can choose several of those solutions that will be most convenient for you in practice and will bring the greatest profit.

So, how much can you earn from blogging? Is it possible to improve these indicators?

How much can you earn from a blog today?

No one can give you a clear answer to this question, since a huge number of factors and variables directly affect the level of income. Much depends on what niche you work in, how much demand your products or services have on the market, what countries or regions you are targeting, what kind of traffic is directed to your blog, and even whether you use a full-fledged website or a personal account on social networks. And if we talk about the US market, today the average blogger's income here is about $2,500. By the standards of many other countries in the world, this figure is very good. For comparison, Russian bloggers earn about $500 per month. And these are completely different figures. And can they be considered a good income? Hardly. That is, although creating a blog is a simple process, its transformation into a business with a constant and good profit is a very complex process, which not everyone manages to implement in practice. This will require months of hard work, a comprehensive study of the audience, the development of several marketing strategies and their testing in practice, and initial material investments.

All the studies that were conducted in this niche show that with the right organization and a comprehensive approach, you can really make money on blogs and, accordingly, on your own hobbies. But the question here is different: how much? Last year, an American platform conducted research on the blogger market and, as a result, they found that almost half of the fairly successful authors with a stable and loyal audience earn no more than $15,000 per year, but the total number of influencers with incomes over $100,000 per year was less than 4%. We are sure that in other countries of the world these figures are several times lower.

That is, here we can say with confidence that the incomes of really good bloggers turn out to be very modest in practice. And it is clearly impossible to say that these works will provide them with a stable existence. They should be considered rather as additional income. At the same time, for every successful project that brings in really great profits, there are tens of thousands of unfulfilled hopes.

The research report also provides forecasts. In particular, according to analysts, the blogger market size will reach $500 billion by 2027. At the same time, over 50 million bloggers will be represented on it. The highest level of income is predicted for those opinion leaders who will establish interaction with successful brands, but this is only relevant for those who have millions of subscribers. At the same time, the rest of the market segment will be very competitive. And this trend is becoming increasingly pronounced today: the number of people wishing to make money on the Internet from their own blogs is growing, but the level of income is not.

Should you despair about this? Probably not, because if you are already working in this niche, then you need to develop further. But those who are just planning to enter the influencer market need to weigh the pros and cons more carefully. In addition, it is important to closely monitor market trends, including dynamic requirements in the advertising sector, and adapt your own strategy to these changes. And you also need to constantly study the market, monitor its fluctuations, and look for ways to earn money in your niche that will ensure maximum stability.

The same report that we took as an example indicates that bloggers who manage to really make money on their products have succeeded thanks to diversification. They have launched additional income streams outside of social networks, and use the platforms themselves mainly to attract the attention of the user audience. The main focus here is still on YouTube: today there are no other video hosting sites that would be worthy competition for them. But, be that as it may, only a few manage to break out from the general mass of novice bloggers. The consumer market strictly follows established trends and is not eager to reorient itself to beginning authors.

Under such conditions, it is not possible to calculate the economics of blogging. There are a huge number of limitations and pitfalls. And you can only navigate this if you have certain experience and knowledge. And here we return to what we talked about at the very beginning of the review: you should start working with a blog only if you are interested in it, if you want to develop yourself, share your own developments with people. And then, perhaps, after a certain period of time, in six months or a year, you will be able to win your audience. But if your main goal is income, then you should not expect much here. At the same time, you will not have the strength to endure so much time without material compensation for the work performed.

Is it possible to make good money on a blog?

If you still want to create a blog that will work and bring you profit, pay attention to a number of points. This is what, according to many experts, will allow you to create successful blogs with earnings of tens of thousands of dollars. All these points can be divided into separate groups:

1. Source of income. Here it is worth betting on the sale of digital products, such as training courses, ready-made thematic templates, e-books. You can also safely use affiliate programs, receiving payment for views, streams, selling physical goods, offering professional consultations or training in a certain niche.
2. The most profitable products. Today, the most profitable digital products will be downloading licensed programs, games, films, online training courses, subscriptions, professional consultations.
3. Niches where it is worth trying your hand. The most promising areas are beauty and health, fitness, online games.
4. Social networks through which it is best to promote your blogs. This includes the YouTube video hosting service, as well as platforms such as Facebook, TikTok, Instagram.
5. The most promising regions for launching blogging. In the foreseeable future, these are the USA and the English-speaking market, Brazil and the Portuguese language, as well as France, Spain, Great Britain, Germany.

A universal solution in all these cases will be an English-language video blog, as an option about business, marketing, development, including in the context of cryptocurrencies, investments. To achieve success, you need to win the attention of as many subscribers as possible. Stable monetization is observed on channels with over 10,000 active subscribers. And you should also understand that only those who will be constantly engaged in this area, devoting maximum free time to it, will be able to earn a lot on a blog. That is, first you work for the future, and then the future works for you.

Let's sum it up

To start your own blog or not is a question that each of you must find the answers to on your own. But if you have an original idea, if you consider yourself an expert in a particular niche and are ready to provide material that will be useful to the audience, such that they will appreciate it, then why not try your own hand. Moreover, the launch process itself will be quite simple, fast and will not require serious material investments or time from you.

But in any case, mobile proxies from the MobileProxy.Space service can provide maximum functionality and convenience when working with a blog, and on the Internet in general. This is the solution that will replace your real IP-address and geolocations with your own technical parameters, will help to create a digital identity on the network that has no relation to a real person. Thanks to this, you will be able to maintain high levels of privacy and security of work on the Internet, effectively bypass various regional restrictions and blocking by the system, including in the case of multi-threaded work in social networks, as well as many other services.

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