Interactive with subscribers: the best ideas for implementation

Keeping the attention of the user audience — this is one of the most important aspects that account owners in social have to work hard on networks. They come up with all sorts of tricks to get people to show interest, repost, post comments, and like. Recently, in order to attract the attention of subscribers, various interactive activities have begun to be actively used. As an option, many business representatives hold repost competitions on their pages, but there aren’t that many more original, let’s say, creative ideas today. And the reason here is quite banal — fears that users will not participate in them. But few people realize that the reason here is the insufficiently competent organization of these very competitions, weak originality and triviality of ideas, and the inability to interest people.

As part of this review, we will tell you what exactly a competition should be like, designed to be launched on social networks, so that it attracts the attention of users. Here are a number of recommendations and original interactive ideas that can cause a backlash from your subscribers.

What should high-quality creative for social networks look like

Now we will give a number of recommendations, following which you can easily make sure that your interactives can attract the attention of the user audience, cause them to react and want to participate. It is important to prepare your material correctly and present it as correctly as possible. Here are some recommendations:

1. Don't limit yourself to one prize place. Remember that any sporting competition expects that there will be three people on the podium. This means that your subscribers will have three times more chances to win a prize. This in itself will make them more willing to take part in your competition. It is clear that prizes can be different in terms of value, but still they must provide some kind of usefulness for people. Places can be distributed not only by the number of points scored or votes received. You can break it down into separate categories depending on what kind of interactive you're running. As an option, for example, you can launch one prize for the greatest activity, the second — for the efficiency of completing assigned tasks, third — for creativity, etc. There are a lot of options here. Just think about what solutions will be most relevant for the competition that you are launching.
2. Think about the attractiveness of the prizes. All interactives that are launched today on social networks — it's a kind of competition. That is, they must have a winner, one or more, and, of course, prizes. This is exactly what attracts the audience's attention the most. That is, people must understand that for their activity they get a chance to acquire something valuable, useful, and desirable. It is clear that not every account owner is ready to offer their subscribers the latest iPhone model as a prize. If you represent a business that supplies goods or services to the market, then as a prize you can offer a product or an additional discount on a particular service. Just don't choose the cheap one. If you are launching, let’s say, three prizes, then the main gift should be selected from the assortment with a receipt above average, and the other two a little lower. You must understand that the more generous the offer you make to the audience, the more activity you will generate among them.
3. Make the conditions for receiving prizes as simple as possible. There is no point in loading your subscribers with unnecessary information, forcing them to understand the nuances of the competition, or perform complex tasks that require their time and effort. You should also avoid running multi-step interactives. You must understand that people have patience — not ironclad, this means that with each additional stage the number of participants will decrease. Yes, the most persistent ones increase their chance of receiving a prize, but at the same time, an impressive number of subscribers are eliminated. Even take the same reposts. If you analyze what is presented today in this segment of social networks, you can often see, for example, a request to subscribe to several accounts and place some comments or like, share with your friends, etc. This is already difficult, as it requires quite a lot of time. Be grateful that the person will simply understand the terms of your competition and take some basic actions. Also, don’t make subscription the main condition for interactivity. Place your bet on the realization of your creative idea. Let your subscribers, having completed this task, send it to you for evaluation or post the finished result on their profile, adding the hashtag of your competition there. You shouldn't ask more from people. Lack of a large number of requirements — this is one of the key aspects of attracting a large audience.
4. Put into practice the winning idea. Such a solution is relevant in the case when you organize, as an option, an illustrator competition for a new label of your product, an interactive logo, slogan, etc. The fact that creative ideas can be translated into practice will attract the attention of many creative individuals. In addition, by launching such a competition, you will be able to get original creatives, ones that your team of specialists could not obtain. In this case, the practical use of the idea will in itself attract people's attention, while the main prize may not even arouse their special interest and enthusiasm.
5. Try to constantly stir up interest in your interactive. Often, competitions are launched for more than one day. This allows you to reach the widest possible audience and persuade people who are still thinking about such a need to participate. Therefore, it is important for you to constantly remind you in your profiles that you have an active competition in which your subscribers can take part and win good prizes. Thus, messages such as: “The last three days until the end of accepting works,” “Hurry up, tomorrow we will sum up the results of the competition” will be quite appropriate on the pages of your social networks. It would also be a good idea to remind you from time to time what prizes you have prepared for the winners, to show that you have already had similar creatives and already have winners. This way you can create an atmosphere that the activity of the competition is gaining momentum and will contribute to the emergence of a natural desire among subscribers to take part in it.

These five recommendations will be relevant for absolutely any creative. But still, the effectiveness of implementation largely depends on how interesting solutions you are ready to offer the audience. That is, it is the interaction itself that is important. Now we invite you to get acquainted with a number of ideas that will simplify your work related to the selection of creatives and will be of interest to the audience.

Ideas for creativity on social networks

Gamification — This is what is at the peak of popularity in most social networks today. This is all that can attract the attention of subscribers and lead them to interact with you. In turn, this will help establish more trusting relationships and ultimately increase activity in your account, increase the number of orders and, accordingly, your level of income.

To make it easier for you to find an idea for a competition, we have made for you a selection of the most interesting games that any audience will appreciate. This is what will arouse her interest, lift her spirits, and along with this, the reach of your profile. For greater convenience, we have divided these creatives into separate thematic blocks:

1. Quick games.
2. Active games.
3. Puzzles.
4. Marathons.
5. Series.

Now we will consider all these categories in more detail, and also present the most interesting solutions in each of them.

Quick games for social networks

Under such a term as quick games we mean activities that require people to perform literally 1-2 actions. That is, this is something that will not require any effort or time from them. The following interactives are well received by the user audience from this segment:

• Find the differences. This is a game of attentiveness. Here you need to offer people two photos, one of which you have previously made several changes to. This kind of competition comes from childhood, but it always evokes positive emotions in people. You can use any graphic editor to correct the image. Here you can change colors, add or remove certain elements. The main thing — Don't bother too much with complexity. Everything should be simple and fast. Offer to send the correct answers to you in direct message. If you work with social network Instagram, then here You can use a sticker like a survey and accept answers here.
• Guess the melody. Everything here is also very simple and clear with the conditions. You launch a post or story with an overlaid music track and ask subscribers to guess the artist or the name of the song itself. Already in the sticker itself, it will be possible to offer answer options that subscribers can click on. After completing such a competition, you can create a new post indicating the correct answer.
• Game of illusion. This is also an interactive exercise for mindfulness. Alternatively, it could be a tree in whose branches certain animals are hidden and your subscribers need to find them all and indicate the exact number. Another option — find some other flower of the same color in a field of daisies and invite users to name it as an answer. You can search for anything — ladybugs among coffee beans, frogs in thickets of lilies, etc. By the way, a similar game can be built based on your products. Alternatively, find your product in a wide variety of other products and say what it is. But as a prize, you can offer this very product as a gift to the person who first gives the correct answer.
• Polls. It would seem that what could be more banal on social networks than surveys. But there is also something to stand out and attract people. We would like to draw your attention to the fact that most users value questions of erudition and intelligence. That is, a trivial question, would you like to try this hair mask, will not cause increased excitement among subscribers. You'll have to think and be creative.
• True or false. Another fairly common game that nevertheless attracts people's attention. Here you need to choose a creative that is similar to both the truth and a lie. Sites with interesting information and forums dedicated to oddities that happened to certain people will provide significant assistance in selecting such ideas. Alternatively, “Is the black box on an airplane really black?” or “Bananas” are these berries? etc. That is, in this case, you need to make a post with the corresponding picture, sign it and offer two possible answers “Truth” or "Lie". Users will answer, and at the end of the competition you make another publication where you give the correct answer.
• I believe it or not. A game like this would be a great change for influencer profiles. That is, here you should convey some potential information about yourself and ask users to answer whether they believe it or not. Alternatively, write that you have never been to Turkey, or that you are afraid of frogs, etc. As in the previous version, make an appropriate picture with a caption and two active “I Believe” buttons. and “I don’t believe it.” Sum up the results in a couple of days. There shouldn't be a long wait here, otherwise interest will quickly disappear.
• Quizzes. These are a kind of tests, questionnaires. But here we need to not just give an answer, but make some more meaningful choice. It is best to ask questions for such quizzes in relation to the professional activities of your business. A touch of humor is always a plus. As a prize, you can also provide one or another product or a discount on it. This is what will increase the engagement of your subscribers.
• Help in choosing. Also a creative option that followers of opinion leaders will appreciate. Make part of your daily life open to an audience. This way you will increase the level of trust significantly. Alternatively, invite people to choose for you the dish you would order at a restaurant, a croissant or cupcake to go with your morning coffee. Here you can use a tool such as reactions to ask subscribers to help you make a choice. In terms of time, such an interactive will take literally a few minutes, but there will be quite a lot of people willing to take part in it.

You can come up with other competition options, but the main thing is that they require a minimum of time and resource costs from your audience. In addition, the validity period will be very short. In any case, do not forget to summarize, reveal the correct answers, and give out prizes.

We offer active games to our subscribers

Unlike the previous block, games are already presented here that will require more activity from your subscribers. That is, these will be interesting tasks that will make users want to take part in them. But there is one BUT: you work with people who sit in front of smartphones. If you expect them to get up and start doing the same exercises with you, then you are clearly mistaken. That is, the activity in this case will be nothing more than making a person move his finger across the screen of his phone.

Options for such games include:

• Animation exercise. Alternatively, you create some kind of animated character or use your own photo. So, scrolling through stories to the right or left, subscribers will make you lean to the sides and jump rope. There are a lot of options here. By adding slides, you can create original cartoons, encouraging people to scroll to the end of all posts. At this stage, your task will be to create several consecutive frames.
• Finding the best solution. There will be no need to use ratings or publish results. You simply launch one story after another, adding an active button on each of them through which users can express their reaction. With the help of such a game, you can start the process of evaluating your own products, as a result of establishing which products aroused the most interest among the audience, which had no backlash at all.
• Catch the moment. In this case, we are talking about creating an accelerated video consisting of several images. It will move across the screen left and right. On the screen itself, the shadow of this object will remain motionless. The user's task will be to press the screen at the exact moment when the moving picture exactly coincides with the stationary shadow. To receive a prize, subscribers will only need to take a screenshot of a successful match and send it to you in direct message. The winner can be the one who catches the object first or those who manage to do this the most times in a certain period of time.
• Let me control you. Great solution for bloggers. So, for example, you can launch stories in the morning with an offer to suggest which dish would suit you for breakfast, or what hairstyle you should do today, what outfit to wear. But in this case, you will need to show everyone the results of, let’s say, the audience’s opinions, and implement the option that received the most positive responses, showing it in the next post.
• Use active stickers. In this case, you simply place a large number of different stickers on the picture, of which only one will be clickable. The subscriber's task will be to find this very sticker. In this case, the prize will be given to the one who does it as quickly as possible or in the minimum number of clicks.

Despite its simplicity, such entertaining content really attracts people's attention and makes them active.

Attracting the attention of subscribers with puzzles

This solution will certainly be appreciated by people who love mental puzzles. To create such a competition, it will be enough to take some basic picture, come up with an original caption for it, and only then place a puzzle on top, the solution to which your subscribers must find. Answers, as in previous options, can be sent in the comments or directly to you in direct message.

From the suitable options here you can choose the following:

• You need to find a word. The simplest solution — draw a square with a set of letters and encrypt one or more words that could be found horizontally, vertically, diagonally. What word will this be? choose for yourself. Alternatively, this could be the product that will serve as a gift for your subscribers. You can encrypt several products of different price categories. They will be received by the one who finds the hidden product first. You can also hide the name of the city in which you plan to launch some promotions or the same name of a book or film that is directly related to the activities of your company. You can completely get away from the main topic by choosing something completely different and unusual for your everyday publications. This will somewhat diversify the feed and will definitely attract the attention of the audience.
• Start the prediction. The majority of adults and healthy people do not believe in all these predictions at all, but, nevertheless, they try to solve such puzzles with interest. In this case, you need to record a short video with predictions. To find out exactly your story. Subscribers will just need to stop the video. At this moment, the frame freezes and all the text on it becomes readable. You can play with such predictions ad infinitum, each time getting more and more new answers. For the user this is entertainment, but for you — increased number of views.
• Test with psychological overtones. Today, the Internet offers a huge variety of different visual tests, especially on resources dedicated to educational psychology. In this case, you first publish a post with pictures that have some hidden meaning. Users will simply need to select the option that they like the most and send you a response via a sticker. You will give a transcript in your next publications. This means that you are guaranteed double activity.
• Use mazes. You can create it in any graphic editor, then simply divide it into several separate segments. Next, you place separate stories in each of them. In order for subscribers to be able to add the correct pairs and find solutions to a logical puzzle, they will not have to flip through your stories several times, thereby increasing the number of views.

We launch marathons for subscribers

This interactive format involves launching a game in which it will be necessary to perform a fairly large number of actions, often daily. In this case, you will gradually captivate and draw people into your story. At the same time, you will be able to get to know your target audience better. If you manage to create an option that is truly interesting, you can be sure that people will share your posts with their friends, which in itself will lead to an increase in the reach of your profile.

Possible options in this case will be:

• Associations. In this case, you start a chain reaction, so to speak. You write one word, to which one of your subscribers adds another, which he associates with yours, and so on down the chain. This can continue until you stop the game at some point.
• Bingo. This game is perfect for encouraging your subscribers to create custom content for you. Such interactive activities will be especially relevant on the eve of the holidays. For example, you can make a list of things that need to be accomplished in the next two days before the celebration: think about gifts, a feast, an outfit, a hairstyle, etc. As a result, you upload a story, and subscribers will mark in it those items that they already completed. You will repost the most interesting solutions in your account.
• T9. A game that is gaining popularity on social networks today. In this case, the account owner writes the beginning of the phrase and asks his subscribers to continue it. You will publish the funniest and most original options in your future posts.
• Captions for pictures. This is not only a game, but also a significant help in managing your pages on the social network. So, you can take a photo of a particular product, a personal photo and ask your subscribers to write down the name for it. You will publish the most interesting solution in other posts. You can also ask subscribers to vote for the most original and catchy solution, giving the winner a prize.
• Who am I? This game is familiar to many from childhood. The idea here is to make multiple columns of numbers. For example, in the first column there will be the name of the hero directly, as an option Ivanushka the Fool, in the second — some place from reality or fairy tales, for example, the Dragon Dungeon, in the third — event (wedding of the immortal Kashchei), etc. As a result, subscribers randomly select numbers, after which a ready-made phrase will open in front of them. They will be able to share their results in the comments.
• Additional drawing. Here the task will be to offer users some basic picture, which they can modify at their own discretion by adding stickers, images, and gifs to it. You can even announce a competition for the most original solution, allocating a corresponding prize or discount to the most active and creative participants. Another option is to colorize the black and white image or make adjustments to it at your own discretion.
• Filling out the form. This solution will be an excellent option not only for your subscribers to show activity, but will also help you get to know your target audience better. Make a list of questions that people will answer. Here you should work according to the principle: a new day — new poll topic. That is, you come up with a question and offer a large number of answer options, and users select them, take screenshots and simply send you a direct message or publish them on their pages, having previously tagged you.
• Attractions. Here you can publish a landmark every day, both architectural and natural, and offer to choose from the proposed options where exactly it is located. With this kind of interaction, it will be possible to give out small prizes every day to those who are the first to give the correct answer, or prepare some impressive gift, which at the end of the marathon will be received by the person who has shown the most activity and indicated the most correct answers.

Connecting the idea of series

We're not talking about movies here, but about getting your audience to engage with you on an ongoing basis. That is, you come up with an original task that is directly related to you as an individual or to your business. The most active users will receive rewards here. There may be several options here:

• Battle of bloggers. In this case, you will need to attract another opinion leader. As a result, you will give each other some tasks, complete them, and your subscribers will watch your actions, moving between profiles. To get the maximum effect from such an idea, it is advisable to choose an influencer who works in the same niche as you. The more original and exciting tasks you come up with, the more attention you can attract, and from two different profiles. Moreover, you can ask subscribers to leave ratings for each competition, and sum up the results at the end.
• Logic puzzles. There are a lot of options for such solutions on the Internet today. You can easily choose the option that seems most interesting to you. But in this case, it will be necessary to prepare a publication with the correct answer in a subsequent post. Again, the prize will be given to the one who completes the assigned tasks the fastest.
• Detective story. Here you come up with a story in which there will be a riddle. The task of subscribers will be to solve it. You can break such a publication into several posts, gradually pushing subscribers towards the correct answer.
• Collecting a word or phrase. This will also require the help of another blogger or account. So, the point will be that subscribers will move from one profile to another, collecting letters, which will become the basis of the future phrase. The winner is the one who manages to get the correct answer first. It is not necessary to publish everything here in one day; you can break it down into several approaches.
• Raffles with prizes. This is something that all subscribers will definitely like. It is not necessary to give any difficult tasks. Giveaways can be arranged based on a written comment or any other activity on your profile. Finally, you will run a random number generator and select one or more winners.

To summarize

As you can see, there are a lot of options for launching interactivity on social networks. Of course, it will require some time and effort from you to prepare the material, determine the winners, and issue prizes. But, nevertheless, the result will meet your expectations — you will significantly increase the activity of subscribers on your profile and can even attract new people. Along with the games we talked about above, there are also many other options that you can take note of. Moreover, you can come up with your own creatives that will be truly unique and relevant to the specifics of your business. Don’t forget to combine activities and choose options from different groups so that your subscribers don’t get bored.

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