Virtual bloggers based on artificial intelligence: a new trend of our time

We have already talked about the fact that artificial intelligence technologies are developing very actively today, affecting more and more new spheres of human activity. Along with writing program code, generating images, text content, providing communication with potential buyers in chats, neural networks have also begun to be used today to create full-fledged virtual AI bloggers. Such a solution can provide significant assistance to many business representatives, as it can ensure effective promotion of goods, services and other offers without any additional investments, time and effort.

Now we will dwell in more detail on when this technology first appeared, we will give examples of AI bloggers who have gained worldwide fame. We will tell you how much such opinion leaders earn today. We will talk in detail about how to create your own AI blogger using specialized software. The information provided will allow you to assess the prospects of this area in relation to your own business and launch such an influencer into work yourself, without involving third-party specialists.

A little from the history of virtual bloggers

The virtual character industry itself began to develop quite a long time ago. Many representatives of show business began to use it back in the 2000s. The Gorillaz group was one of the first to appear on the world market. Literally from the first days of its existence, it has won a lot of attention from music fans. Another of the sensational virtual characters is the singer Miku Hatsune, represented by a cartoon character with a synthesized voice, who occupied the top of the world charts in 2007.

But this was only the beginning of the development of virtual technologies in this area. In 2016, the world saw the Instagram account of a virtual 3-D blogger, singer and model Lil Miquela. Here, such a high level of realism was observed that even the most devoted fans did not realize that in front of them was not a real person, but a completely fictitious character, let's say "animated" artificial intelligence.

This area continues to develop today. Moreover, it is already possible to clearly identify a separate area of business, where the names of virtual opinion leaders, singers and other celebrity personalities that do not exist in reality are presented. This industry is called "computer-generated imagery", that is, images generated by a computer or, in short, the CGI industry. As neural networks began to develop, the entire process of creating and promoting virtual bloggers reached a fundamentally new level. In particular, the process of creating and promoting such opinion leaders has become more advanced and innovative. At the same time, the material and time costs required to launch a project have decreased significantly. Absolutely any company or individual marketer with a minimal budget can create a personal AI blogger for themselves. Moreover, even ordinary users can create such virtual models, and absolutely free of charge, using special services.

Continuing to delve into this topic, let's get to know in more detail the virtual bloggers based on artificial intelligence, which have gained worldwide fame today.

TOP world AI bloggers

The first launches of virtual bloggers based on artificial intelligence were enough to assess the prospects of this direction and give a start to its accelerated subsequent development. Thus, the latest statistics show that investments in the global market in the CGI industry are growing at an accelerated pace. Judge for yourself: in 2019, about $8 billion was allocated for work in this market segment. In 2020, this figure was already more than $10 billion, in 2022, over $22 billion was allocated for the development and support of AI bloggers, and a year later, about $30 billion. This year, the trend towards accelerated growth continues. In addition, if you analyze the level of engagement characteristic of virtual bloggers, it is noticeably higher than that of real people. Judge for yourself: for the same Lil Miquela, the average engagement rate is 2.7%.

Among the most famous virtual personalities actively working today in the CGI niche, it is worth highlighting:

1. Lou do Magala. She was created back in 2009 as a virtual assistant for the Magazine Luiza online store in Brazil. Initially, she was tasked with helping potential customers navigate the product catalog and choose gifts that suited their needs. But soon her popularity became so high that the store's management decided to make her the official face of the brand. At the same time, the developer of this virtual model also gained mass popularity. Today, such well-known global corporations as Red Bull, Adidas, and Samsung turn to him for help in developing their own bloggers.
2. Sarah Jordan. An Australian top model created by artificial intelligence, who already has about 350,000 subscribers on Instagram. Among other things, she specializes in advertising women's clothing and even shoots reels.
3. Shudu. Another world-famous virtual model of The Digital agency. Today, her blog on Instagram already has about 250,000 subscribers. Let us repeat that not all of them even realize that in front of them is not a real person, but a virtual personality created and maintained by neural networks.
4. Alexis Vaoji. This AI blogger even has a “place of residence”, in particular, the city of Denver, Colorado. She goes to the beach and visits restaurants with other “girls”. The developers created both the model and her entourage so professionally that many social media users do not even think that they are dealing with generated creatures and not real people.
5. Thalasya. This is the first Indonesian model based on artificial intelligence, who leads an active social life, publishes materials. By the way, each of her posts causes tens of thousands of likes and comments. Her appearance is quite typical for the Indonesian region, so many people really have doubts about whether this is a real person.
6. Aitana Lopez. Another star in the field of AI influencers, developed by specialists from the Spanish modeling agency The Clueless. The pink-haired beauty appeared less than a year ago, but in just the first two months of her, let's say, "work on the market", she received more than 120,000 subscribers on Instagram. Each of her posts receives thousands of comments, a huge number of likes, reposts.
7. Imma. Today, this virtual blogger from Tokyo has already acquired more than 400 thousand subscribers on Instagram, and is also gradually entering other social platforms. Her appearance is very similar to Japanese anime. Her "tricks" include dancing in different fashionable modern styles, leading an active cultural life, following fashion trends. In particular, Imma not only dresses stylishly, but also teaches how to combine things correctly, creates her own clothes. Her appearance and behavior make her quite similar to a real person.
8. Emily Pellegrini. Was launched at the end of 2023. It took her a few weeks to collect more than 150,000 subscribers on her pages. Nobody knows who created this virtual blogger yet, since her developer wished to remain anonymous. The only thing that is known is that ChatGPT chatbot was used to generate it. Literally in the first days after the launch, hundreds of date invitations began to come to Emily's direct, and not only from ordinary subscribers, but also from fairly wealthy people, including those on the Forbes list, as well as famous football players, tennis players, representatives of the nobility from the UAE, etc. We hope that they will read our review and stop sending date invitations to the AI blogger.
9. Liam Nikuro. The only male virtual blogger in our selection is from Japan. In his publications, he often appears in the company of friends, records original reels, actively visits restaurants and other public events, but at the same time considers himself a connoisseur of street life and actively promotes this lifestyle. Only being personally familiar with the places that this blogger allegedly visits can you see minor inconsistencies and understand that you are looking at a drawn picture and not a real object.
10. Samantha Everly. This is a virtual model who appeared on the cover of the Mexican Playboy magazine in November 2024. The developer claims that her image was completely generated by a neural network and has nothing to do with real people. Initially, the image of the beauty actively walked around the Internet, gaining popularity, which eventually led to her appearance on the cover of the magazine. Today, Samantha has quite a few accounts on different social networks, where she actively communicates with subscribers on any topic. It is easy to guess that the creation of materials for publications is also entrusted to artificial intelligence. Today, the number of her subscribers has exceeded 120,000.

We have given only a number of the most popular examples, although today there are already thousands of virtual personalities on the Internet. Moreover, every day it is becoming more and more difficult to determine whether the person in front of you is real or an image skillfully created by modern neural networks. But, despite the fact that the personality itself may be virtual, the money it earns is quite real. And believe me, the amounts here are not small.

Approximate earnings of AI bloggers

Unfortunately, it is not possible to sum up all the income from the audience of AI blogger Lou Magalu from all social networks, including those related to the professional activities of the Magazine Luiza company. This information is closed to general access. But what can be calculated is the number of subscribers. In particular, its audience today is already more than 30 million users. If you, as a business representative, decide to launch an advertising post with the image of this virtual beauty, then you will have to pay at least $ 20,000 for it.

The British marketplace OnBuy put the CGI opinion leader Lil Miquela in second place in terms of income. It is said that to date, she has already earned about 12 billion dollars for her creators, and one of her posts on the social network Instagram with an advertisement for a particular product to order is estimated at $ 10,000. Today, this blogger actively collaborates with such global brands as Prada, Balenciaga, Fenty Beauty.

The main area of earning AI blogger Aitana Lopez is sports nutrition and dietary supplements. In particular, she clearly demonstrates how all this has a positive effect on well-being and figure in general. Quite often, she can also be seen on OnlyFans pages. The average monthly income here is estimated at $3,000, but there were times when the income level reached $10,000.

Emily Pelligrini, who we also talked about above, earned more than $10,000 for her developers by selling fairly explicit photos.

Before moving on to issues related to the creation of virtual bloggers, let's consider how modern brands can use such a solution to promote their business. This way, you can understand the feasibility of launching such a solution in your particular conditions.

Using virtual bloggers: business opportunities

The first thing we would like to draw your attention to is that all virtual opinion leaders today can be divided into two separate categories: AI bloggers and V-tubers. The former are completely virtual bloggers who work on the basis of pre-written algorithms and knowledge obtained through machine learning. At the same time, V-tubers are physically real people. They create content themselves, think over a strategy for communicating with the audience, but when directly displayed on the network, they use some virtual character with the ability to move independently, voice modulation. That is, the main difference is that AI bloggers are completely controlled by a computer, and V-tubers are a living person. In addition, the latter can create material that goes beyond advertising.

In the segment of promoting brands, individual goods or services, FI bloggers are mainly used. And this was facilitated by a number of the following features:

• Increased market interest in technologies based on artificial intelligence. The modern audience is very interested in all this. They are curious to see how neural networks work in principle, what capabilities they are endowed with. And this means that users will subscribe to such bloggers with curiosity, engage in active communication with them, share information about them with their friends. This means that your brand or certain products, services will constantly be on everyone's lips. Moreover, they can easily interest buyers.
• Insignificant costs for maintaining a virtual blogger. If you have already encountered cooperation with opinion leaders in your work, then you probably know the price ranges in this segment. They are quite high. And the more popular the blogger, the more expensive his services are. We have already said above that the fees of some AI influencers are quite high, but they are still several times lower than those of more popular real bloggers. In addition, the engagement rates here are higher. This means that a virtual blogger can attract more potential customers to your business than a real one.
• Higher flexibility in setting up influencer marketing. So, when working with a regular opinion leader, a lot of time and effort is spent on solving issues related to the preparation of material. You may have your own ideas, and the blogger may have his own. As a result, until you come to a common denominator, a lot of time, effort and nerves will be spent. In addition, the result obtained does not always meet your expectations. All these problems are excluded if you work through a virtual blogger. Here, everything will be implemented the way you want it. AI influencers do not have their own opinions, any ideas or desires to present the material in their own way. Interaction with them will be simpler and will require a minimum of time. In addition, any errors that may be identified in the content are eliminated as quickly as possible.

As you can see, attracting an AI blogger to promote your business is a fairly promising solution. Moreover, you do not have to pay crazy money for it. It will be much more effective and reliable to create your own virtual opinion leader and promote your own business through him. We will talk about how to do this correctly below.

How to create your own virtual blogger?

In order not to waste money on attracting third-party virtual opinion leaders, you can create your own AI blogger with minimal time and effort, who will become the advertising face of your brand, interact with the audience, thereby attracting new clients for you. To implement these ideas, you can use different software solutions, but today we would like to dwell in more detail on two options that, in our opinion, deserve closer attention:

1. RenderNet.
2. Fooocus Stable Diffusion XL.

Let's consider both options in more detail.

Features of creating an AI blogger using RenderNet

First of all, you need to go to the official website of the application and register on it. You can use email or a personal Google account, the main thing is that it is active at the moment. As soon as the registration process is completed, a dashboard will open in front of you to start creating an AI blogger. Despite the fact that the application has an English-language interface, everything here is very thought out and convenient. This means that even with basic language knowledge, you can do this work. We would like to draw your attention to the fact that initially the service offers you 10 free trial versions for creating a virtual blogger. This will be quite enough for you to be able to evaluate the quality of work with this application and understand whether this option is right for you. Subsequently, you will be able to buy credits for further generations. But payment is possible only from foreign bank cards.

The subsequent actions will involve performing work through the solutions presented in the Studio menu. As soon as you click on it, a toolbar will open in front of you, where you will need to select the type of the future model that suits you. To do this, click on the Selected Styles button. This is a basic photo, which you can later make unique using the following tools:

• Quality. In this case, you select the most suitable quality of the image of the future blogger. There are 2 options: 512 or 768 pixels.
• Aspect Ratio. At this stage, we select the aspect ratio that suits us, that is, the positioning of the picture: vertical, horizontal, square. Accordingly, you will need to select one of the options 2:3, 3:2 or 1:1.
• Models. Here we select the appropriate style. Carefully study the possible options, as the program offers over 40 different solutions.
• Lora. This block presents a huge variety of additional components designed to increase the uniqueness of the basic picture. So, you can add additional components to the photo, make changes to the image. You can use different options, combine them until you get a result that fully satisfies your needs.
• ControlNet. Using this tool, you can add an image to the program, based on which the program will give your future blogger a certain pose, figure position. You can also use additional settings here, play with various visual effects.
• Settings. In this block, technical parameters are selected. Thus, the generation of the prompt will start from the seed starting point. Also, such parameters as sampler (Number of steps for sampling) and AI-Guidance, displaying the influence value of the prompts, are set. At this stage, it is also necessary to set, so to speak, "negative components", that is, those elements that you would like to exclude in your virtual blogger. To set them, go to the Negative Prompt field.

Now you just have to wait about 15-20 seconds until the program generates an AI blogger in accordance with the settings you specified. At the output, you get 4 photos, from which you will need to select one option that suits you best. But this is not the end of the work with RenderNet. You need to bring the image of the created blogger to perfection. For these purposes, this program has its own FaceLock tool. You should simply activate it by moving the slider in the corresponding column to the ON position. Now load the basic picture into the working field. We would like to draw your attention to the fact that this program generates close-ups best, without shadows and without glasses.

Now you can make any additional changes to the face type, after which you will receive a new selection of corresponding photos. All that remains is to decide which option you like the most and take it as a basis for further work with your business.

We repeat that within the free use you are allocated 10 credits. And this means that you will be able to generate 10 personalities of your virtual blogger. Moreover, every 24 hours this limit will be updated, opening up new opportunities for you to work. If these opportunities are not enough for you, you can buy more credits. The platform offers additional discounts depending on the number of credits issued.

How to create an AI blogger using Fooocus Stable Diffusion XL

Fooocus Stable Diffusion XL is a neural network that allows you to generate an image based on a text description, a ready-made picture, a sketch, and even in a pose. With its help, you can get a rather interesting solution in the field of creating your own CGI influencer. This program runs on the GPT engine, which allows you to generate fairly detailed images in accordance with your requests. There is also support for the FaceSwap function, which allows you to give the appearance of a virtual influencer individual features.

To start working with the Fooocus Stable Diffusion XL program, you must first install it on your computer. A similar solution can be implemented on personal devices and laptops equipped with a video card with a memory of more than 8 GB. There must also be 25 GB of free disk space for each of the launch modes. If you use all the solutions that are on the service, then 40 GB will be enough.

We would like to draw your attention to the fact that you will be downloading an archived file, that is, you will need to unpack it via Run.bat. When the process is complete, a window with the installation process will open. Upon its completion, the main program window will automatically start.

First of all, you will need to choose the most suitable operating mode for yourself. They differ from each other in basic settings and, accordingly, in the final results, in particular:

1. General. This is a universal mode. To launch it, you will need the run.bat file.
2. Realistic. An option for those who would like to get the most realistic AI blogger. In this case, you should use the run.realistic.bat file.
3. Anime. Allows you to generate animated pictures. Launched by the run.anime.bat file.

If necessary, you can work with the program through the Google Colab cloud environment using the Python programming language in your browser. In this case, you get access to graphic processors.

If you still plan to create a virtual blogger who could become the face of your brand, we recommend paying attention to the Realistic mode. In this case, the program itself will set the settings that will be optimal for creating really high-quality portraits. If your computer's power allows, we recommend using the Quality option. Now we need to go directly to the settings. To do this, find the Advanced option in the sidebar and check it. The program will offer you several image size options, but we recommend choosing the 1:1 format, namely 1024x1024 pixels. You can leave all other settings as they are already optimal from the program's point of view.

If you want, you can also go to the Style tab to experiment with the styles of the future model. There are several dozen possible options here, including quite unusual ones, with different effects, such as the retro option. Use the Image Numbe slider to adjust the number of images that the program will generate. To generate the face itself, you need to specify the appropriate queries. That is, you must describe what appearance you want to see. All these phrases are written in English, after which the generation process starts. Usually it takes no more than two minutes. At the output, you get the number of photo options that you noted earlier.

If you wish, you can use your own photo as a basis, asking the program to modify it. In this case, you can use the Input Image option. This eliminates the need to enter a text description. Next, you will need to describe the changes you would like to make to it and click the Generate button again.

This application also allows you to create a whole series of images with the same face. The FaceSwap tool is provided to solve this problem. In this case, you need to write a prompt to describe the future image, and then upload the previously generated portrait through the Image Prompt tab and only then activate the FaceSwap mode and click the Generate button.

Another advanced tool available to users of this application is PyraCanny. It allows you to add a certain pose to your blogger quickly and easily. To do this, you need to go to the Image Prompt tab and upload the portrait here. Next, we launch the FaceSwap mode and upload a photo with the pose that your blogger should ultimately take to the second field, which is currently free. After activating the PyraCanny tool, we write additional recommendations to the program.

We would like to draw your attention to the fact that in Fooocus Stable Diffusion XL you can not only create virtual bloggers, but also add certain elements to them. This can be done by writing a text message or uploading a corresponding picture.

As you can see, the program is quite difficult to work with, but this is primarily due to the presence of very wide functionality. It is enough to experiment a couple of times to create such an AI blogger that will fully correspond to both your wishes and the specifics of the brand itself.

Let's sum it up

No one doubts that the future belongs to artificial intelligence technologies. It is enough to simply look around and see how many solutions based on neural networks already exist today. And virtual bloggers are the direction that is gaining popularity today and will develop for a very, very long time. We have presented the main advantages of launching such a solution in practice, told how to do the work yourself, and proved in figures the fact that the creation of AI opinion leaders can become a good source of income in principle.

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If you have any additional questions, look in the FAQ block or contact the technical support service managers who work around the clock for competent advice.

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