Table of contents

Wildberries is a dynamic marketplace where competition rises faster than organic growth. Manual promotion methods quickly hit a ceiling: time is wasted, teams burn out, and results are inconsistent. WB-Soft (MP Soft) is software for Wildberries designed to automate key routine processes: behavioral factors, self-purchases, working with reviews, and warming up accounts. This tool helps reproduce and scale sales while reducing manual effort and maintaining quality operations.

Without automation, growing on Wildberries is challenging: algorithms rely on reaction speed, behavioral metrics, and conversions, while a manual approach often falls short. A smart integration of software and proxies allows for careful enhancement of necessary signals and safe multi-accounting.

What is WB-Soft and Who Is It For?

WB-Soft (MP Soft) is an application tool for operational promotion on Wildberries. It’s not about a "magic button" but about systematically executing tasks that consume a lion's share of resources in manual mode.

  • Sellers: when you need to get new cards out of the sandbox quickly, accelerate initial orders and reviews, and maintain consistent behavioral actions across key metrics.
  • Agencies: to scale promotional services and maintain a unified technology across dozens of clients while keeping control over security and costs.
  • Marketplace specialists: for building a manageable process: task planning, activity slots, status monitoring, and quick scenario adjustments.
Important: Some functions (like aggressive self-purchases and targeted behavioral scenarios) may contradict platform rules. Use the tool mindfully, follow the risk model, and don’t overload cards with "harsh" signals.

Main Features of WB-Soft

Below are the key modules most often used in practical work.

Automatic Self-Purchases (FBO, DBS, EDBS)

Self-purchases in WB-Soft help "boost" initial sales dynamics and maintain a position in search results for target queries:

  • FBO: WB warehouse — accelerates ranking for cards that are already in stock. Often used for new product positions at launch.
  • DBS/EDBS: seller’s logistics. Flexibly managed geography and time slots — useful for targeted impact by region and collection points.
  • Scenario Assembly: the chain "search → view → add to cart → pause → order" simulates a "live" funnel.

Practical tip: moderate the number of self-purchases and "dilute" them with organic metrics from advertising traffic, natural sales, and content adjustments to the card. This way, WB’s models see a complete picture.

Working with Reviews (Publishing, Moderation, Complaints About Negativity)

The reviews module in WB-Soft addresses two tasks:

  • Creating a Positive Background: publishing reviews from warmed-up customer accounts and setting the "helpfulness" rating.
  • Reacting to Negativity: warnings, complaints, and understanding causes — instead of a blunt "removal," the software helps establish a process.

A fair nuance: there’s no guaranteed removal of negative reviews on Wildberries. Aim not only to clean but also to overwhelm negativity with positivity, adjust the card (photos, description), and enhance post-sale communication.

Warming Up Accounts

New buyer accounts without history are a risk. WB-Soft mitigates this with "warm" actions: browsing category pages, studying competitor cards, small "random" clicks, and delayed orders. Warming lowers the likelihood of automatic filters when interacting with your products.

Managing Behavioral Factors

Behavioral metrics are one of the levers for promoting on Wildberries. The software allows you to set:

  • Frequencies and durations of sessions;
  • Entry paths (search, category, external link);
  • Key phrases to enhance visibility;
  • Actions on the card: zooming images, scrolling, reading reviews, comparing;
  • Additions to the cart without purchase — a signal of "interest," warming up conversions for subsequent touchpoints.

Approach: work in micro-waves, avoid "streaming" behaviors 24/7 on a single key. The algorithm responds better to natural spikes.

Impact on Collection Point Ratings

The rating of collection points affects conversion: a poorly rated collection point leads to more cancellations, longer delivery times, and fewer repeat purchases. WB-Soft helps:

  • Choose specific collection points more frequently in order scenarios;
  • Build a "correct" feedback profile for collection points;
  • Test hypotheses by regions and logistics.

Not the goal is to "inflate collection points"; the goal is to gather correct signals and maintain convenient locations for your customers in real scenarios.

Working Through Mobile Proxies

The software is originally oriented around proxy infrastructure. HTTP(S)/SOCKS5 proxies are supported, IP rotation, session sticking. This is critical for safe multi-accounting, project segregation, and simulating real traffic.

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Rates and Costs

Licensing terms and rates for WB-Soft may change. Subscription models with limits on modules/number of streams/accounts are more common, along with separate payments for additional resources (proxies, anti-captcha, mobile traffic, buyer accounts). For current prices, check the official dashboard and terms for your volume of tasks.

Consider TCO (total cost of ownership): license + proxy + captcha + self-purchase budget + payments to executors (if some actions are semi-manual). The aggregate cost is crucial for profitability.

Pros and Cons of WB-Soft

  • Pros: flexible automation, scenario chains, support for proxies and multi-accounting, saves team hours, reproducibility of tasks, integration with mobile proxies.
  • Cons: presence of "gray" practices (risk of blocks with aggressive settings), need for competent configuration, additional infrastructure costs, non-instant effect — requires a system and tactics.

How WB-Soft Is Used in Practice

Getting Products to TOP Wildberries

Combining behavioral metrics on target keys + careful self-purchases + working with reviews and photos/descriptions. Concurrently — moderate advertising in search to "dilute" traffic sources. Constant adjustment of keys and signal density is important.

Accelerating Growth of New Cards

For new SKUs, early dynamics are critical: first clicks, additions to the cart, and several confirmed orders. WB-Soft sets this rhythm so the algorithm can remove sandbox limitations more quickly.

Improving Ratings Through Reviews

We work in parallel: enhancing card content (photos 1–3, unique selling proposition, infographics), stimulating customer questions and answers, and maintaining waves of positive reviews. Negative feedback is not hidden but processed: we refine the product, provide substantive responses, and file complaints on incorrect ones.

Agency Scaling

Agencies establish standards: regulations for behavior, templates for self-purchases, routes for escalations on negativity. They build "industrial" pipelines through WB-Soft: task queues, reports, and expense control. Proxies are at the project/client level to avoid overlapping traffic.

Why Proxies Are Necessary for Working with WB-Soft

  • Wildberries Restrictions: multiple logins from one IP, similar digital footprints, and abnormal patterns quickly get flagged.
  • Account Blocks: especially for new and buyer accounts if activity appears unnatural.
  • Multi-Accounting: separating projects and roles. Each stream has its own IP, session, and geography.

Without proxies, you lose flexibility and increase the risk of losing working accounts. This is particularly critical for tasks related to behaviors, reviews, and self-purchases.

Why Mobile Proxies Are Better

  • Real IPs: mobile addresses belong to operators' pools and have "natural noise" — making them harder to detect.
  • High Trust: mobile subnets are less frequently marked as data centers; fewer "harsh" bans by IP.
  • Low Risk of Blocks: due to rotation and human "signature" background of mobile networks.

For tasks on Wildberries, this is critical: behavioral actions, test orders, and working with reviews — all these scenarios are considerably safer with mobile IPs. For connection and stable rotation, it's convenient to use the service https://mobileproxy.space/.

Perfect Compatibility with Proxies from Mobileproxy.space

The practical stack for WB-Soft:

  • HTTP(S)/SOCKS5 — both systems are supported; choose according to your modules.
  • IP Rotation via API — force-change IP via link or timer to dilute long sessions.
  • Sticky Sessions — stick IP for the duration of the task, to keep "footprints" consistent within a session.
  • Geo and Operators — select regions where your key sales and logistics occur (collection points/warehouses).
  • Separate Proxy per Stream/Account — a fundamental rule of multi-accounting to minimize overlaps.

In practice, Mobileproxy.space provides stable speed, predictable rotation, and clear billing. This reduces overhead costs and simplifies scaling tasks in WB-Soft without restructuring the infrastructure.

How to Start Working with WB-Soft

  1. Installation: Download the distributive from the official dashboard, install it on a dedicated machine/server (preferably a separate work profile for marketplaces).
  2. Basic Setup: create projects for products/brands/clients. Define keys, priorities, activity time slots, and target regions.
  3. Connecting Proxies: add mobile proxy data from Mobileproxy.space in the format host:port + login/password. Set rotation rules: by time, at task completion, manually via API.
  4. Accounts: separate buyer/seller/service accounts. Warm up new accounts: light sessions, browsing, cart without purchase.
  5. Launch Tasks: start with small volumes. First behaviors and reviews, then careful self-purchases. Monitor conversion rates, cancellations, logistics speed, and key responsiveness.
  6. Scaling: transfer successful scenarios to more cards, gradually increase session minutes and signal density, control expenses and metrics (CR, visibility, average check).

Alternatives to WB-Soft

There are few complete analogs for "operational" tasks. However, there are tools that close part of the scenarios and complement the stack well:

  • MPStats: in-depth analytics on Wildberries, niche and competitor monitoring, advertising management. Not about self-purchases/behaviors, but provides valuable insights for goals and keys.
  • Moneyplace: analytics, key request selection, price and stock control, campaign management. Suitable for SEO card setup and PPC, creating a "white" foundation for growth.
  • Internal tools + anti-detect browser: custom scripts, content checklists, and advertising campaigns. Flexible but requires more manual management. Always connect mobile proxies.
  • Review/Survey Services: solve feedback and content questions, but lack behavioral and self-purchase modules.

In practice, a combination is often used: analytics (MPStats/Moneyplace) + WB-Soft for operational tasks + mobile proxies for security.

FAQ

  • Are self-purchases safe on Wildberries?
    Relatively. Current WB models track behavior. Careless and mass self-purchases increase the risk of sanctions. Moderate the volume, "dilute" traffic sources, use mobile proxies, and warm up accounts.
  • Are proxies needed for WB-Soft?
    Yes. Without proxies, IP overlaps and the chance of blocks increase. For behavioral actions and reviews, use mobile proxies with rotation and sticky sessions, for example, from Mobileproxy.space.
  • Is WB-Soft suitable for beginners?
    Yes, if you are ready to learn and follow checklists. Start with minimal scenarios, don’t jump into "maximum" modes right away. The main focus should be on card content and analytics, with the software serving as an enhancer.
  • How to avoid blocks?
    Separate accounts and streams by proxies, warm up, maintain pauses, avoid repeating uniform patterns, and don’t ramp up volumes sharply. Monitor behavioral metrics and order quality metrics (cancellations, returns).
  • How many accounts can be used simultaneously?
    It depends on the machine’s power and the number of proxies. The basic rule is 1 proxy per 1 active stream/account. Scale gradually, assessing stability and metrics.
  • Can WB-Soft be used with PPC and promotions?
    Absolutely. Advertising and promotions provide "white" signals and improve the overall picture. The software helps boost dynamics, but the foundation must be relevant content and managed advertising.
  • What to do if the collection point rating drops?
    Check logistics and regions, temporarily reduce activity on problem points, redistribute order scenarios, and work with user feedback.

Conclusion

WB-Soft is practical software for Wildberries that takes care of the promotion routine: behaviors, reviews, self-purchases, and warming. It doesn’t replace analytics and work on cards but accelerates achieving target metrics if you act mindfully and in moderation.

Who it’s for: sellers, agencies, and marketplace specialists keen on building a reproducible process and scaling. For safe operation, proxies are essential, and for tasks on Wildberries, mobile proxies with rotation and sticky sessions are optimal. Check compatibility and start with mobile proxies from Mobileproxy.space, then configure tasks in WB-Soft (MP Soft) and move step by step.