Wildberries: what you need to know about the platform to start trading on it

Wildberries is one of the largest marketplaces in Russia today. Today, this platform offers a huge variety of product categories and products presented in each of them. Here, buyers can buy all kinds of household goods, clothing and footwear for both adults and children, household appliances and chemicals, electronics and many other products. This platform is in high demand among the consumer market, opening up very wide opportunities for buyers to choose a product that will best meet their needs.

Today, many business representatives who want to scale it up and gain access to a new audience are thinking about opening their own representative office here. Now we will dwell in more detail on how to do this. In particular, we will highlight the advantages and disadvantages of working with Wildberries. We will suggest a sequence of actions that will need to be implemented to enter the platform. We will provide practical recommendations that will allow you to correctly create and fill out a product card. We will highlight the categories of products available and prohibited for sale. We will pay special attention to the schemes of work on Wildberries. We will tell you how to automate work with the marketplace using tools available to everyone.

Why choose the Wildberries marketplace to scale your business

There are a number of prerequisites for opening your own representative office on the Wildberries marketplace, in particular:

• A huge consumer audience. Today, buyers leave millions of orders here every day. This means that you can significantly increase the visibility of your products for customers.
• Maximum transparent terms of cooperation: there are no hidden points that can create difficulties in the work process for both the seller and buyers.
• A very developed infrastructure of the platform. Wildberries representative offices currently exist in many regions of the Russian Federation, which greatly simplifies logistics. Moreover, the platform takes on all work related to warehousing and sending orders. You focus directly on selling goods, and entrust all related organizational issues to the marketplace. Sellers from absolutely any region of Russia can access the platform.
• The well-thought-out organization of the platform significantly simplifies all work with it and does not require any deep professional knowledge and skills to organize this process. The business owner can do all the work related to opening his own representative office, forming a product card, independently.
• The presence of a large number of internal advertising tools that can be used to promote your store or individual cards. With their help, you can significantly increase the visibility of goods for the consumer audience, thereby increasing your sales.
• The ability to scale the business at any time. You will be able to add new categories of goods, expand the geography of sales. The availability of analytics tools will allow you to monitor the effectiveness of your actions and make necessary changes in a timely manner.

If we talk about the disadvantages, then the only thing you will encounter in practice is high competition on the marketplace. There are a huge number of sellers in the same product category. This means that you will have to show maximum imagination and effort in order to find ways to stand out from other sellers and make sure that buyers contact you with orders. You should also know that Wildberries has a system of fines for certain violations. But everything is simple here: enter the correct trade in accordance with the established rules and no restrictions will threaten you.

How to start selling on Wildberries

Wildberries is a platform that can work with legal entities, individual entrepreneurs, self-employed individuals offering customers products of their own production. By and large, both a small online store and a fairly large, well-known brand can enter this platform. It does not matter how many items are planned to be sold. To start the entire process of cooperation with the platform, you must complete the following steps:

1. Register on the site. Initially, a phone number is entered into the form, as well as symbols from the image so that the system can verify that a person and not a bot is working. After that, a code will be sent to your phone number, which must be entered to confirm your actions.
2. Fill in the business information. Here you must indicate the country of registration, OGRN, KPP, INN, full and abbreviated name of the company, the form of business organization, and the details of the manager. We would like to draw your attention to the fact that the first name, last name of the head of the organization and the payer directly, at the request of the Wildberries platform, must match. Also at this stage, you will be asked to familiarize yourself with the current information about interaction with the platform.
3. We pay a security deposit. This is necessary in order to activate your personal account. The amount here is 10,000 rubles. Payment must be made, as we have already said, from a bank account linked to an identification number, in particular, the head of the business. Such a requirement is just to protect the platform from fraudsters. As soon as your personal account is activated, the entire amount of the deposit will be automatically redirected to the balance of your advertising account and subsequently you can spend it on promoting products on the platform.
4. We carefully study the rules of the offer and accept it. You will find the corresponding agreement in the "Offer" section of the marketplace. Here are the terms of cooperation that the platform sets. In addition, it reserves the right to change these rules unilaterally. You need to study both the document itself and all appendices to it. This is in your interests, since only you can learn about possible schemes for working with the platform, the rules that apply to the labeling and packaging of products, you will know for what actions you can get a fine and how commissions are calculated.
5. We enter information about the seller directly. Now you need to go to the "My profile" tab and indicate the short full name of the company, its legal address and registration form, bank account details, TIN, OGRNIP or OGRN. Check the correctness of the bank account several times, since all amounts from your sales on the platform will be credited to it.
6. Generate API key. This is what will allow you to subsequently collect analytical data on your sales. To implement this task, you will need to go to the "API Access" tab. It is advisable to complete these tasks directly at the stage of launching your business on the marketplace, since literally after the start of sales, you will already need to collect statistics. This is the only way you can promptly replenish the range of goods, excluding the slightest delays.

At this point, we can consider that all preparatory work for launching your business on Wildberries is complete. All that remains is to create product cards and fill them out.

Nuances of creating product cards on Wildberries

To complete these tasks, you must first go to your personal account and select a section such as "Products". The process of creating such cards is quite simple. You need to perform the following steps sequentially:

1. Specify the name of the product, preferably with its article number.
2. Fill in the description and main characteristics.
3. Add several photos or a video.
4. Specify the price.
5. Generate barcodes required for delivery markings.

It is certainly not worth saying that all this work should be done as professionally and efficiently as possible. You must understand that the general impression of your business among potential buyers will be formed directly on the basis of the product card that they will see before their eyes. It is this card that will largely influence the decision on the advisability of making a purchase in a particular store. It is recommended to pay special attention to photo content.

The photos should be of high quality. The background should be made in neutral shades. This way it will not distract attention from the main product. If you show the product on a person, for example, clothes, then you should not crop the face, and the pose should be as natural as possible. For more information, you can add the main characteristics of the product, size chart, etc. to the photo. So, if you are selling a women's handbag, it is best to indicate its overall dimensions, and also show how it looks on the model. All this will allow the buyer to more easily and quickly choose the right product for themselves.

The description itself should contain basic information about the product, its characteristics, properties and other key parameters. All text support, from the titles to the descriptions themselves, should include keywords. These are the words by which consumers will find your products. That is, if a person enters the query “buy a women's handbag”, the system should easily redirect him to your page on the marketplace.

After the work with the page is completed, it must be sent to the site's specialists for moderation. Here they will check compliance with the basic requirements. If no violations are found, the product card is published. Otherwise, it is returned for revision.

What can be sold on Wildberries and what is prohibited

Before entering the platform, it is also important to understand what products it works with and compare them with what is in your assortment. So, today Wildberries has open access to sales of more than 50 product categories. The most popular today are:

• clothing, footwear, accessories;
• household goods;
• children's clothing, toys and related products;
• cosmetics;
• pet products;
• food products;
• jewelry.

The marketplace is gradually expanding the list of products that can be sold here. So, relatively recently a new category "vehicles" was launched, where today new and used cars, motorcycles and other vehicles are presented.

However, along with the available categories, there are also prohibited categories of goods. In particular, this includes directly animals and live plants, pyrotechnics, weapons and drugs, medicines, antiques.

For each of the categories on the marketplace, separate commissions are provided. Carefully study these nuances, so that in the future such fees do not become a surprise for you.

Schemes of cooperation with Wildberries

Before starting trading on Wildberries, it is also very important to determine the optimal scheme of cooperation with the platform for yourself. There are 3 options:

1. FBO. Involves selling from the marketplace warehouses. In this case, you will simply need to replenish products in a timely manner and communicate directly with potential buyers. The platform takes on all other work related to packaging, delivery, and returns. Due to the fact that you get rid of the need to rent a warehouse, track your orders, and pay staff salaries, you save a significant amount of money. In addition, all goods that will be in the marketplace warehouses will be delivered faster. In addition, the system automatically pulls them up to higher positions in search results. But still, the platform will still charge you some fee for receiving, storing, and delivering the goods. It also eliminates control over the quality of packaging and how presentable the parcel will look. In addition, it cannot be ruled out that a person who bought, for example, a bag can walk around with it for 13 days, and return it on the 14th, saying that it does not suit him. He will get his money, and you — a used item that will be difficult to sell later. And the platform will not check it.
2. FBS. With this scheme, sales are conducted from the seller's warehouse. This means that you take on all the work related to packaging and returns. As soon as you receive an order in your personal account, you will have to prepare the goods and send them to the distribution center or to the marketplace warehouse. In this case, you do not spend money on receiving and storing goods, keep control over the quality of the packaging and the product itself. But to control all orders, you will most likely have to attract an additional person and pay them a salary. If the delivery time is suddenly violated, the platform may impose a fine on you. And you need to be prepared for this.
3. DBS. In this case, you take on all the work related to packaging and delivery of the goods. It turns out that the marketplace acts only as a platform for communication and attracting buyers. Here you will need to provide storage space for products, pay for the work of auxiliary personnel, but you will have complete control over the quality of service and delivery speed.

Which delivery option will be optimal in your case is an individual decision. Weigh all the pros and cons of each option to make the most correct choice.

Nuances of automation of work on Wildberries

Today, the Wildberries platform allows you to automate part of the work. In particular, the RetailCRM system is provided, which is easily integrated into the platform and provides automated work with orders, control over product balances, current prices and promotions. Only those sellers who have chosen the FBS platform for themselves will be able to use this tool. In this case, you get automation in the following processes:

• downloading orders directly from the seller's account;
• accepting and canceling orders;
• accounting for those purchase cancellations that will come from the customer;
• synchronizing order statuses on the platform and in the system;
• updating prices directly in product cards, updating them taking into account launched discounts;
• updating product balances, loading markings from product cards;
• comparing products by article numbers, barcodes and even the warehouse system;
• transferring a number for tracking delivery to the site.

As you can see, such a tool will significantly simplify and speed up your work with the marketplace, so the option of using it should not be discarded from consideration.

Let's sum it up results

Wildberries is one of the largest marketplaces in Russia today. Here, almost every business representative will find an audience that will be interested in their products. This means that you will discover a new sales market. But still, it is worth approaching work with the platform as comprehensively and professionally as possible from the very beginning. It is important to study all the nuances and requirements of the platform in order to avoid mistakes and not receive penalties. Particular attention should be paid to the design of product cards, since they will interact with potential buyers, facilitating the placement of an order. Do not forget to choose a suitable scheme for working with Wildberries, evaluate what commissions the platform takes for the sale of certain categories of goods.

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