Attracting the audience with push advertising: building profitable verticals

To attract the attention of the user audience to certain products, services, to form stable traffic to sites, specialized services, the modern market uses a fairly wide variety of technologies and methods. And one of such solutions that have proven themselves quite well in practice can be called push notifications. This is the traffic channel that you can use to return visitors to the site, attract attention to your updates, promotions. If you consider “push” a relic of the past, you think that they have already lost their effectiveness in practice, study the statistics. And it clearly shows that the technique works. Moreover, today it attracts about 3 times more audience than the classic e-mailing. In addition, such an offer will be more affordable in comparison with sending the same SMS.

Today, Push advertising is a format that has become very widespread in various verticals. Marketers have learned to effectively implement the technique in gambling, sports betting, finance, e-commerce and many other areas. And everywhere they prove themselves to be quite effective in practice. At the same time, your costs for developing and launching this strategy will be insignificant in comparison with similar products existing on the market.

In today's review, we will dwell in more detail on what Push notifications are, what they consist of, what advantages and disadvantages they have. We will highlight a number of verticals where the use of this technique provides excellent results in practice. The information presented will allow you to get to know this tool in more detail and decide for yourself whether it is advisable to launch such advertising for your business.

What is Push advertising: getting to know the features

Push advertising is one of the types of paid promotion of goods, services, brands. It will outwardly resemble a classic notification that we are used to seeing in instant messengers. That is, it is a kind of advertising block, similar to a personal message from a site, which appears on the user's screen above all other open windows. This is where the high efficiency of this advertising product is hidden - it is impossible not to notice it, especially if it is designed properly, if you make it bright and attractive. That is, "banner blindness", which is becoming more and more common today, does not threaten Push notifications at all.

It is noteworthy that such mailings can be sent to absolutely any user device, be it a personal computer, smartphones, tablets. This product has quite a lot of external solutions. Here everything depends on what tasks you will set for yourself at the stage of its configuration, namely on what devices you will send it to. But still, for the most part, the most effective and clear Push notifications will be those sent to personal computers. On a smartphone, they will be displayed as an icon with text.

But with all this, such an announcement will not look like classic advertising. It will be a kind of system notification, which will definitely attract the attention of users. Those who have already learned to ignore advertising banners, having managed to adapt to the abundance of such offers on the Internet. On the smartphone screen, Push advertising will be placed directly in the center, on top of other windows, while on personal computers and laptops it usually opens in the lower right corner. But it will still be on top of other windows, that is, until the user closes it manually, he will not even be able to scroll the page. That is, it turns out that even involuntarily, the content of such advertising will still have to be viewed. Push notifications will remain on the screen for several minutes. This will be enough for the user to study the information presented.

In its standard solution, such advertising will also consist of the following elements:

1. A central photo that conveys the meaning of your offer in detail. Here you need to do everything as aesthetically pleasing, harmonious, and attractive as possible. But at the same time, informativeness is very important: one glance should be enough for a person to understand what exactly you are offering him.
2. Icon. This is a fairly small picture that will explain your main image. Most often, this is a logo or the name of an online store, a brand that could quickly cause the audience to associate it with the company itself.
3. Heading. This is the element that, along with the main picture, will attract the attention of the audience, explain the very essence of the offer, and make it clear that this thing will be indispensable for the user.
4. Text. This is a kind of small explanatory message that more deeply reveals your advertisement, and also indicates what benefit the user will receive if he takes advantage of your offer.

Despite the fact that such an advertising format is quite actively used on the Internet today, many users still confuse it with informational pushes coming from various sites or applications. But still, there are a number of fundamental differences. In particular, the classic Push notification that we receive from applications or companies contains only informational content. Most of it reminds users of new messages received via instant messengers or social networks, thereby stimulating them to enter the application. If such notifications come from websites, then most of them will contain news or promotional offers from the company.

Along with this, Push advertising is already a paid advertisement, although it will look like a notification from a messenger. Users will be able to receive them only after they agree to such mailing. Surely you have already seen a similar solution in practice: you go to a particular website and the system offers you to agree or refuse to receive information from the brand. That is, even if a person who has subscribed to Push advertising leaves your website, he will still receive the corresponding advertisements. This type of mailing is carried out using modern browser technologies based on the subscriber base collected by advertising networks.

Advantages and disadvantages of Push advertising

If we talk about the advantages of Push advertising in comparison with other types of ads, then here, first of all, it is worth highlighting the following points:

• Elimination of the risk of "banner blindness". This is the advertisement that is guaranteed to be seen by the audience. Push advertising will not get lost on the pages among other similar notifications. It will always be displayed where the user's eye will fall. The most important thing is that it is on top of all other windows currently open on the screen.
• Quite attractive cost. If you compare Push advertising with other campaigns, including those launched through social networks using other formats, then the price here will be noticeably lower. Most of such traffic is purchased on a cost-per-click (CPC) model, i.e. payment is charged per click. And here the level of payment will directly depend on the region you are working with. The cheapest option would be to launch Push advertising in Asian and African countries, i.e. in regions related to tier-3. But in more developed countries the price will be an order of magnitude higher.
• Real people see these notifications. We have already mentioned above that in order to receive them, you will need to give the appropriate permission, i.e. subscribe to such a mailing list. There are no other ways to become a recipient of such advertising. That is, a person consciously subscribes to receive information. In most cases, this is done because it is interesting to him. That is, not only is the focus here on a real person, but it is also initially aimed at the target audience.
• Quite high loyalty rates of the content policy. Modern arbitrageurs very often resort to such advertising because it allows you to launch advertising campaigns for various offers, eliminating the need to use cloaking. This is something that no other advertising launched through the same Google Ads, Facebook and other traffic channels can boast of.

But is everything so attractive here? Unfortunately, no. Push advertising also has a number of disadvantages that you must know and take into account before using in practice. In particular, we are talking about the fact that it is impossible to set up interest targeting or use demographic indicators as key parameters. In addition, practice shows that regular ads for devices running the iOS operating system are mostly unavailable. But today, experts have already found a solution to this problem, namely calendar and in-page pushes. We would also like to draw your attention to the fact that with such traffic, direct links to the site do not always work correctly. To fix this problem, it is worth additionally launching pre-landings. Another nuance that you need to know is that there are quite serious requirements for the preparation of such ads. In order for them to pass moderation, you will have to try.

Can such restrictions be called too serious? No. These are simply the points that need to be taken into account so as not to waste your advertising budget and valuable time. Only with a comprehensive approach can you get a good result. It is also very important to consider the market niche in which you plan to use them. Today, we can highlight a number of areas where the practical application of Push advertising gives excellent results. The use of personalized content, convincing visual effects will help increase the number of clicks, and with it the conversion. And if you take into account the fact that such advertising is focused on the target audience, then there is every chance of getting the maximum profit. We will tell you in more detail below which verticals are most suitable for launching Push advertising today.

Vertical gambling and sports betting

Online casinos, bookmakers today are in consistently high demand among many people who are into gambling, sports betting, and just want to earn the maximum with minimal investment. And this vertical can be called one of the most dynamic in the field of Push advertising. In many ways, this was facilitated by the accelerated growth of the iGaming sphere, which we have been observing recently. The success of such advertising campaigns has been proven in practice more than once. Moreover, they can rightfully be called one of the most effective in the field of affiliate marketing in general.

But here a lot depends on the launch region. Thus, the most successful geolocations for promoting gambling applications, bookmakers today will be the following countries:

• Brazil;
• Indonesian region, including the Philippines Vietnam;
• USA;
• Nigeria;
• Germany.

These are the geographic zones where the highest engagement rates are currently observed, as well as a recreational approach to the field of online casinos and sports betting. It is noteworthy that this list also includes countries with a fairly high level of development. Here, the emphasis is on people's passion, while in other regions, economic motivation clearly prevails. But in any case, the desire to make money quickly, get a win easily, and feel euphoria from it are the feelings that dominate most players.

In order to promote gambling and sports betting applications as effectively as possible, advertisers are experimenting with creating attractive, bright, and effective creatives. The main emphasis here is on bonuses and free spins. To increase the effectiveness of these works, it is worth mentioning famous brands or personalities in advertising. This is what will increase the level of trust and ensure good recognition rates.

Users' attention can be attracted by information about certain strategies that have proven themselves well in practice, by distributing insider tips and other similar recommendations. But in any case, when preparing advertising materials, it is very important to take into account the legislative norms and requirements of the country you are targeting. The main thing is bypass all existing restrictions, otherwise your ad will be blocked and its effectiveness will be reduced to zero.

Vertical e-commerce

E-commerce is a niche that has been developing at an accelerated pace for several years now, bringing quite a good profit to its advertisers. Today, Push notifications are actively used by many sites, including well-known global marketplaces and services. If you work in this niche, then it would be most appropriate to launch similar companies in the following regions:

• Japan;
• Germany;
• United States of America;
• Great Britain;
• Italy.

As you can see, these are mainly countries with a fairly high level of development, those with a solvent audience, a very wide product market and easy access to it. When launching Push advertising, it is also important to choose the right external design and text accompaniment. You must understand that you are targeting an audience that lives at an extremely active pace. People do not have time to delve into all the details, to understand the nuances. Here it is important to focus on the fact that one glance is enough for a general understanding. That is, looking at your ad, a person should initially realize that he needs this thing, and then evaluate the benefits of buying it from you.

Finance vertical

Another vertical where Push notifications can show themselves to be excellent in practice is finance. This category includes a fairly wide variety of niches and products that can be advertised using such ads. This includes all trade and banking goods, credit cards, leasing, etc. Today, this category offers a fairly wide variety of offers designed to simplify various transactions, provide access to personal financial information, etc. In addition, profitability indicators in this market segment are still among the highest. And these are the conditions that can rightfully be called basic for the effective operation of advertising in general.

To get the most out of the implementation of your own ideas, it is important to ensure that your financial offers reach your client. That is, it is also very important to focus on a specific market here. In particular, the financial vertical is most developed in the following countries:

• USA,
• Germany,
• Poland,
• Japan,
• Great Britain.

Finance is something that loves precision. Therefore, it is very important to make your advertising as informative as possible, to focus on numbers. That is, we are talking about the fact that the potential client pays attention to your product. Think about what picture to choose and what to write so that a person literally at a visual level realizes his own benefit.

Online dating vertical

Online dating is another niche where in practice Push advertising is quite often and actively used. Moreover, today it has already proven itself excellently, yielding impressive results in various world markets. In particular, we are talking about the following countries:

• France,
• USA,
• Indonesia,
• China,
• Pakistan.

These countries can rightfully be called the most receptive to offers presented in the field of online dating. Therefore, it is they that advertisers should focus on when launching their own campaigns.

But in order to achieve high efficiency in this niche in practice, it will be necessary to carry out a fairly impressive amount of preliminary work, since the vertical is quite specific, requiring an integrated approach. In particular, you will need to implement the following work:

1. Optimize your product for mobile devices. Push advertising involves a transition to the official pages of your business. If you interest the audience with your ad, it is important to continue to hold their attention. Therefore, all landing pages of your online presence should be optimized for smartphones and tablets. Statistics show that most of the traffic to these services comes directly from mobile devices.
2. Ensure high personalization and engagement rates. The main secret to the success of any Push advertising is to interest your audience. That is, if you make the ad more personalized, if you focus on ensuring high engagement of the potential client, you can get a pretty good result. That is, it is important for you to understand who your target audience is, take into account their individual preferences, behavioral factors and prepare the ad itself based on this information.
3. Run a preliminary A/B testing. This is what will allow you to develop the most effective strategy, make adjustments to your own developments. In this case, you will provide yourself with direct feedback from your audience, that is, you will be able to understand exactly what attracts them, and what, on the contrary, repels them. You can test a huge number of parameters, starting from the color scheme of your advertising, the style of text content and up to fonts, the placement of feedback buttons, links to the official website of the business.
4. Duration of the advertising campaign and the time of sending notifications. Conducting active professional activities in the dating niche, you must understand that working hours are not the best option for audience interaction with your site. Therefore, Push advertising should be sent either based on the hours a specific client spends online or in the evening, and at a fairly late period. Here you can experiment with time, as an option, launching your ads at different times of the day. But here it is very important to evaluate the effectiveness of your actions each time. This is the only way you can determine the most effective time of day to launch your ads.
5. Be sure to take into account elements of local culture. This is relevant in cases where you work with different countries and regions. In this case, you should prepare separate texts for each market segment. This is what will allow you to increase the attractiveness of advertising, and at the same time its relevance in certain conditions.
6. Use the language that is most common in your target geozone. But here it is also important to pay attention to the emoticons or emoji that will be added to your advertising. They should also be characteristic of the market you work with. This is the only way to ensure sufficiently high engagement rates and make your Push advertising tailored to the audience. This means that people will understand them, and you will get clients.

As you can see, there are quite a lot of nuances here, but there is nothing complicated in their implementation. Even without having too much knowledge or skills in this niche, you can easily implement all this, ensuring the maximum result in the end.

Utility vertical

Antivirus software, VPN services - this is what remains very popular in the modern market and can even be said to be gaining momentum due to the ever-increasing concern about the security of work on the network. In this case, you can use Push advertising to remind the audience of the importance of ensuring sufficiently high levels of protection when interacting with the Internet. Most often in practice, 2 main types of advertisements are used:

1. Situational. This is a kind of warning that is sent to the user to inform him about potential threats, as well as to indicate the need to use antivirus protection or virtual private networks, including to bypass various restrictions. In such an ad, it is important to show what threat the person is facing and convince him that your product is capable of resisting it.
2. Discount. From the name alone, we can judge that in this case we are talking about launching a Push ad containing information about current special offers in your company. In this case, the ad can indicate the size of the discount, the amount that a person will save if he uses your offer, the full cost and the discounted price. In order to stimulate him to make a quicker decision and make a purchase, you can add information that your promotion is limited in time.

And again, do not forget about the need to choose the right region to launch your ad. In this case, the leaders will be countries with a high level of awareness of all the threats that await the user when working online, in particular:

• Great Britain,
• USA,
• Japan,
• Canada,
• Germany.

Today, due to the constantly tightening requirements for Internet users, increasing risks when working online, the introduction of various restrictions at the legislative level, these products will be extremely popular in many other countries of the world. This is what allows you to significantly expand the geozone for launching such Push notifications.

Vertical sweepstakes

In this case, we are talking about sweepstakes offers. And despite the fact that we are considering it last in our selection, Push advertising will be very appropriate here and, moreover, one of the most effective. It will provide a good influx of user audience, will allow access to the information that can become the basis for developing a subsequent strategy for interacting with the target audience, developing the most effective marketing initiatives. If we talk about countries where this technique will show itself well in practice, then it is worth highlighting:

• France,
• Great Britain,
• Pakistan,
• USA,
• Philippines.

We would like to draw attention to the fact that we have listed the leading regions for promoting sweepstakes offers using Push notifications, but they are far from the only ones. You can experiment with other countries, and get quite good results in practice.

To increase the effectiveness of the launched campaigns in this case, it is necessary to take into account the following aspects:

1. Audience engagement. Sweepstakes are what attracts people with a fairly high probability of winning certain prizes. Alternatively, if you decide to increase engagement, try building your strategy using the Fear of Missing Out (FOMO) effect, that is, the fear of missing something important.
2. Collecting information. These works should not be carried out secretly. That is, a person must understand that he voluntarily provides you with information about himself. But in this case, he must receive something in return. Alternatively, these can be some lotteries, raffles, interactive activities.
3. Increasing brand awareness. This is ensured through cooperation with well-known opinion leaders in their circles, popular brands. That is, in this case, their reputation will systematically spread to your company, cause associations, increase not only recognition, but also the level of trust.
4. Ensuring high flexibility of promotion. Modern games support different methods of promotion, can be used on various gadgets. And your task is to ensure that the target audience can not only see your Push advertising, but also interact with it with maximum convenience for themselves.

What prize draws can be used when working on the vertical sweepstakes

In one of the points above, we indicated that users must voluntarily provide you with their information, and in return receive some benefit for themselves. So, in practice today the following solutions can be used:

• SOI, that is, Single Opt-In or a one-time subscription. In this case, the user provides you with their own information, such as a phone number, email address, and leaves the page after they perform a conversion action. In this case, the emphasis is directly on simplicity. You do not force users to perform any complex actions, spend their own time and effort on this. That is why their effectiveness in practice is quite high.
• DOI, that is, Double Opt-In, or double subscription. In this case, the user not only fulfills the conditions that we gave in the previous paragraph, but is also obliged to confirm their email address. In most cases, a notification with a code will be sent to the email address, which will need to be entered in the appropriate window. Thanks to this method, you receive truly reliable information about your potential clients, which will subsequently have a positive effect on the effectiveness of the launched Push advertising: it will definitely reach its audience.
• CC Submits. This is the so-called credit card offer. They will be characterized by higher payout rates. In order for this to be possible, it is necessary to form the highest possible trust on the part of the user.
• mVAS, that is, the design of mobile subscriptions. This is already an urgent need today, due to the mass distribution of mobile devices among modern users. But here it is very important to remember that your audience should always be aware of the most current cost.

Which of these strategies you will use in practice is an individual matter. Moreover, you can combine these solutions with each other in order to get the maximum benefit in practice.

Let's sum it up

In today's review, we talked about what Push advertising is in general, pointed out that the greatest profit in practice today can be obtained from such areas as gambling, sports betting, e-commerce, finance, antivirus programs and VPN services, online dating and betting. But this does not mean that you should not experiment with other areas. But still, it is here that you will find the highest engagement rates, which will ultimately transform into conversion. Moreover, we have provided a number of recommendations that you can use to increase the effectiveness of Push notifications in each specific niche.

But in any case, it is very important to understand modern market trends, adapt your own strategies to them, as well as to the needs of the user audience. Considering that this advertising provides a direct connection with consumers and is not lost in the general digital noise, it is important for marketers to constantly stay up to date with current news and events. This is the only way you can captivate people and interest them in your product. It is also important to monitor the effectiveness of the launched Push notifications and make timely adjustments. And here one of the extremely useful tools in the work of a modern marketer will be mobile proxies from the MobileProxy.Space service.

You get a tool that will help you bypass any regional restrictions and allow you to focus on the market where your target audience is represented. And at the same time, you are guaranteed high levels of privacy and security of work on the Internet, the ability to work in multi-threaded mode and the use of software products to automate routine and similar work without the risk of running into blocking by the system. In more detail with the functionality of mobile proxies, as well as current tariffs, available geolocations and other points, we suggest you familiarize yourself with the link https://mobileproxy.space/en/user.html?buyproxy. If you encounter any difficulties in your work, if you need competent assistance, please contact the technical support service. Specialists work around the clock.

Share this article: