How to build chat-marketing: effective ways
Today, chat bots are actively used by marketers in the process of communicating with the target audience, attracting new customers to the business. Gradually, the effectiveness and demand for e-mail newsletters is declining, they are being replaced by client support in instant messengers, including Telegram, Viber. So, over the past year, the number of open letters with e-mail in different business areas amounted to no more than 20%, while the same indicator in instant messengers exceeded 80%. To effectively implement chat marketing in your business, it will be useful to get acquainted with recommendations from experts. Now let's take a closer look at six solutions that will help you get the most out of this tool. We will also show you how to ensure stable simultaneous work with many accounts in messengers without the risk of getting banned.
Solving the client's problem
Solving the problem of potential customers, plus it's free — a great option to attract people to your business using chat. Alternatively, it will be enough to use only 2 messages containing an offer to download a free file with useful data. One message should be a welcome plan. It should include only information about how much value the client will receive from the information provided in this file. The second message must contain a request for an email address in order for the appropriate file to be sent. As practice shows, over 85% of people using the chatbot left their address. This is just one example of how you, as a business, can understand and solve potential problems for your customers.
The essence of this advice: initially offer customers a free solution, and then you can move on to paid ones.
Keep an active conversation with clients
Chatbot — it is a very convenient tool for conducting various advertising campaigns, launching a new product, brand, or service on the market. One of the most effective solutions for engaging the target audience is your business — organize a prize draw. So, at the first stage, it is necessary to ask potential participants for permission to participate in the draw. And here is the second stage — this is a request to share this message via instant messengers (Viber, Telegram, etc.) with acquaintances, friends, relatives. Each of the clients on average can lead your business to about 10 people.
The work that will be carried out within the framework of this project is designed to turn each of those who agree to participate in activities into a supporter of your brand here. It just needs to be done in a personalized way. And chatbots in messengers — one of the best solutions to the problem.
Make a personal offer
More than 80% of the consumer market representatives are ready to make a purchase from a brand, a store from which they will receive a personal offer. Chatbots are perfect for automating the task. As an example, we want to show how a similar company was implemented in the field of travel booking. Initially, the head of the business was faced with the task of increasing the number of bookings. The first message, which was sent to representatives of the target audience, contained information that a flight had been selected that fully met the individual needs of the client. This aroused in the recipient a natural desire to know the details, and then an impulse to make adjustments to the indicated preference. The initial parameters for the selection of trips were based on information about the previous trips of the messenger user. In this case, the company was able to generate a response from more than 80% of those to whom the chatbot sent a message.
The essence of this advice is to make the most interesting offer to each client using personalization. It is noteworthy that users did not have to enter their own data, spend time and effort on this. The fewer actions a client needs to perform, the higher his involvement will be.
Show each client their value to you
It is important to let the customer know how much you appreciate the fact that he turned to you for a purchase. As an option, you can use the chat bot to arrange a drawing of gifts for those who have already purchased something in your online store. Practice shows that there are a lot of people who want to take part in such draws. This means that they will voluntarily provide you with their e-mail addresses and phone numbers to enter the contest.
In this case, the main task that faces you — show the client that he can benefit from cooperation with you. And it's not just the purchase he made. The prize that you are ready to offer him should be valuable enough and relevant for the person.
Combining brand and target audience incentives
Chatbot — an effective tool for collecting consumer data. As an option, you can advertise among microbloggers who were already familiar with your brand and will be able to talk about it from personal experience. The main task — correctly compose the first message for the chatbot. It should be such as to attract the attention of the user and make him respond to your proposals by sending an application indicating the name, email address, phone number and, as an option for the case in question – identifier social networks. As a result, people who are fond of personal blogging will get an idea for the subsequent development of their pages, and you, as a brand, will get an increase in the target audience. This is an example of when the interests of the brand and the audience coincide.
This advice is aimed at creating a strong partnership between the client and the company, which would be beneficial and beneficial to both parties.
Automating customer relationships
With the help of chatbots, you can build an effective and convenient relationship with your target audience and extract the maximum number of customers from it. Many buyers of online stores, users of certain services are not eager to order callbacks or contact managers themselves. It is much more convenient for them to use correspondence in messengers in order to get answers to their questions. Such an online consultation will be quick and convenient for both parties.
The secret of this tip is to use the bot to satisfy the needs of potential customers and keep in touch with them all the time. This is one of the most effective solutions for increasing the loyalty of the target audience to your business.
Ensuring effective work with the chatbot
But, work with messengers, including using chatbots, for effective business development should be performed in multi-threaded mode. This is the only way to reach the maximum target audience and attract as many potential buyers as possible to your site. You will not be able to directly perform such actions, since the system will automatically block the work of accounts belonging to the same IP-address at the same time. The easiest, most convenient and fastest way to provide multi-threaded – additionally enable mobile proxies from the MobileProxy.Space service.
In this case, you get private mobile proxies, which will replace your IP-address and location on your own technical parameters. In their work, they are based on the technologies of mobile network operators and do not arouse any suspicion from anti-fraud systems. For them, your work through mobile proxies will look as if a large number of people use the messenger from their smartphone. Using this product in practice, you get:
- stable operation in multi-threaded mode, including using chat bots and programs that automate actions;
- bypassing regional blocking and gaining access to any sites;
- higher connection speed, which is ensured by working through high-speed communication channels and data caching;
- high level of anonymity, protection against hacker attacks and any other unauthorized access;
- the ability to contact technical support specialists at any time for competent help.
Mobile proxies from the MobileProxy.Space service work simultaneously on the HTTP(S) and Socks5 connection protocols, allow you to change IP-addresses automatically, that is, by a timer in the range from 2 minutes to 1 hour, or forcibly through a link from your personal account. It is also possible to choose the best option for geolocation and the operator of cellular networks. To learn more about the capabilities of this product, we suggest that you follow the link https://mobileproxy.space/en/user.html?buyproxy. We also want to draw your attention to the fact that the MobileProxy.Space service offers a free two-hour testing so that even before buying mobile proxies you can be sure of their reliability, convenience, and stability.