Popular digital professions of today and how much you can earn

The modern digital technology market is developing very actively, requiring specialists who are able to perform certain production tasks taking into account today's trends. This has led to the fact that professions in this segment are constantly transforming, requiring new knowledge and skills from performers, including in fairly narrow and extraordinary areas. As a result, all this leads to the emergence of a completely new direction on the market. This is the segment that opens up quite broad opportunities for earning money, but at the same time requires an unconventional approach, since most of the knowledge and skills that are required to perform certain tasks are obtained in practice by trial and error.

As part of today's review, we will introduce you in more detail to what digital professions are relevant today and what work specialists in each of the areas will have to do. We will also provide the average earnings in a certain segment. The information presented will allow you to assess your own capabilities and think about mastering a truly promising profession that is in demand on the market and guarantees a stable income even in the fairly distant future. For greater convenience, we will divide all digital professions into 3 separate groups:

1. Marketing.
2. Programming.
3. Design.

Now let's move directly to getting acquainted with the professions presented in each of these categories.

Popular professions in the field of marketing

Such a direction as Internet marketing today includes a huge variety of professions in related areas. And all of them are in very high demand on the market. This means that if you master one of them, then you are guaranteed stable demand as a specialist and a fairly good level of income. Here are just the main digital professions and areas of marketing.

SMM specialist

SMM specialist — This is a person who will promote business, personal accounts and any other projects in social networks. Basically, he has to work with text, graphic and video content, community, and in some cases even with targeted advertising. The duties of the SMM manager will include:

• development of a general strategy for promoting a personal page or community;
• drawing up a content plan, on which all subsequent work will be carried out;
• preparation of all types of content or the formation of a technical task for other specialists who will do this;
• selection of various creatives that will attract the user audience, hold its attention;
• directly publishing content on social network pages;
• analysis of the effectiveness of the launched company, making adjustments to the strategy in order to increase its effectiveness.

While social networks are developing, SMM specialists will be in great demand. Many have already appreciated the prospects of such a profession, which has led to increased competitiveness in this market segment. But, despite this, there is a shortage of professionals in their field here. And to become one, you need to acquire certain skills. Today, there are enough online courses where, if desired, you will be given a decent knowledge base for subsequent work. The average salary of an SMM specialist is from $600 to $900.

SEO-specialist

SEO-specialist is a profession that appeared in parallel with the development of the Internet. Then, when people realized the need to promote their own sites in search engines. The duties of this person will include the implementation of a set of activities, which will ultimately contribute to the customer's resource getting to the top of the search results. The duties of an SEO specialist include a fairly impressive range of work:

• performing a comprehensive audit of the site in order to identify errors that interfere with its effective promotion;
• developing a technical task for specialists who will eliminate the identified problems;
• collecting the semantic core, as well as distributing it across all target pages of the site;
• analysis of the target audience, business competitors, behavioral factors, traffic through specialized analytical services;
• formation of a general strategy for website promotion, selection of sites suitable for collecting external link mass;
• analysis of the results of the company's launches in order to determine the effectiveness and the fastest possible response to problems.

The fact that SEO as such has already outlived its usefulness and that this technology is about to disappear from the market altogether has been said for more than 10 years, but so far it is all just talk. Today, there is no other method that could provide sites with effective promotion with minimal material costs. But the trends in this market segment are constantly changing, new strategies and tools appear. And this means that everyone who would like to try themselves in this direction should constantly monitor all this, make adjustments to their own strategies, thereby providing resources not only with a guaranteed hit in the TOP, but also with their retention of occupied positions for a long time. And this means that you as an SEO specialist will clearly not be left without work. Moreover, here you can earn very well, on average from $ 900 to $ 1100.

E-mail marketer

This is a person who will completely close all the work related to e-mailing, including trigger, contextual, advertising. In most cases, in addition to e-mail, messengers and social networks are also involved here. Until recently, SMS mailing was also actively used, but recently its relevance has somewhat decreased. Such specialists are often called email or CRM marketers, and their range of professional services includes:

• development of a general strategy for various mailing channels, including creating a content plan;
• direct creation of material for mailing and performing all necessary settings;
• creation of chains of so-called "warming up" and trigger mailings;
• creation of a portrait of the target audience by segmenting the market according to certain criteria;
• constant monitoring of results and making adjustments to the initial strategy.

Recently, the effectiveness of email mailings has significantly decreased, which is largely due to the low percentage of opening such letters. This has led to the fact that the demand for such specialists has gradually begun to decrease. But the fact is that at the same time the volume of exactly the same mailings has increased, but already in messengers, social networks, as an option promo posts in VK Advertising. This means that it will be enough for an email marketer to make minor adjustments to their own strategies in order to retrain and move on to work in other channels with minimal time and effort. The approximate salary level here is from $700 to $900.

Targeter

Already from the name of the profession, one can judge that such a person will specialize in working with targeted advertising in social networks. We have already mentioned above that a number of SEO specialists are capable of performing these tasks, but if the project is large-scale, it is better to entrust these works to a narrow specialist. He will no longer be involved in content, will not develop a separate strategy for promoting the brand in social networks. His daily responsibilities will include the following work:

• planning advertising campaigns based on carefully developed initial data;
• preparing advertising creatives either independently or jointly with other specialists;
• launching projects through advertising accounts of social networks;
• analyzing the effectiveness of launched campaigns, making adjustments to them, if necessary;
• preparing reports for management and recommendations for SMM specialists who can improve the efficiency of their work.

The prospects of such a profession have already been appreciated by many, which has led to the emergence of marketers on the market. In this area, it is necessary to constantly develop in order not only to set up advertising accounts, but also to develop strategies that could be implemented in the business as a whole. Today, the average salary in this area is from $500 to $800.

Specialist in contextual advertising

Along with targeted advertising, contextual advertising is also actively used in the modern Internet space. It involves setting up and launching a company in systems developed specifically for context. Today, in practice, 2 platforms are most often used, in particular Yandex.Direct and Google Ads. A person who will specialize in contextual advertising must be well versed in both systems, since in work it will often be necessary to combine both platforms. The duties of such a specialist will include:

• analysis of the market as a whole, including competitors, target audience, business specifics;
• collection of the semantic core, its structuring, sorting, selection of the main key queries by which a particular product or service will be promoted;
• selection of landing pages for advertising, creation of the ads themselves, as well as advertising interactives;
• determination of the budget and its redistribution across all channels;
• creation, setup and launch of an advertising campaign, as well as control over its results, constant monitoring;
• optimization of advertising based on analytical data, direct communication with customers.

Today, contextual advertising is not inferior in its effectiveness even to organic traffic, which already allows us to confidently say that it will be relevant for a long time. This means that there will be a need for specialists who thoroughly understand this issue. There is no need for long-term work here. The main focus is on solutions that give instant results literally here and now. Earnings in this niche are in the range of $600-$800 dollars.

Content marketer

Content marketer is a specialist who is directly involved in the promotion of brands, products, services. In his work, he uses text, graphic and multimedia content. Podcasts and interactive games can also be connected. The scope of the content marketer's activity extends not only to the company's website and its representations on social networks, but also to messengers, email and many other channels of interaction with the target audience. The main tasks that a content marketer will perform on a daily basis include:

• developing a general strategy for business development in different channels;
• selecting a team of specialists and integrating them into work processes;
• planning content, checking it, publishing, promoting it;
• direct communication with customers to identify their interests, preferences, competitive advantages, agreeing on all the details, smoothing out conflict situations;
• collecting and analyzing information about the products that need to be promoted, the target audience, competitors;
• analyzing the results of the work that has been launched, making adjustments to the approved strategy;
• interacting with additional specialists, including designers, software developers, layout designers, etc.

As a separate direction in the professional market, content marketer has appeared recently, but all these jobs have long been in demand on the market. Such specialists must not only thoroughly understand all the nuances of the upcoming work, but also be as polite, loyal and have other skills and qualities that will help them communicate directly with clients, among whom, unfortunately, there may be dissatisfied ones. On average, you can earn from $800 to $1000 per month here.

Copywriter

A copywriter is one of the most, let's say, "ancient" professions on the digital market, which involves the preparation of text content for Internet sites. Recently, such specialists are often attracted to develop advertising banners, presentations, videos. For the most part, a good specialist in this field will combine all those professions that involve working with text:

• Copywriter. Works with the preparation of materials for product pages of the site, landing pages, promo posts, announcements.
• Author. Writes expert-class articles for blogs, email newsletters, media platforms, as well as any other special projects, including the preparation of native materials.
• Editor. Prepares the source material directly for publication. That is, it is he who creates the finished product, for example, the same training course, article, newsletter.
• Scriptwriter. Prepares text content for videos, podcasts. That is, he writes the entire script.

But still, such a division is quite conditional and is relevant mainly only for very large projects. For the most part, a copywriter combines all these professions and does all the work that is supposed to be within its framework. Considering that today content is needed absolutely everywhere, the profession of a copywriter is in great demand and there are many, many vacancies on the market. But here the bet is mainly on those who can solve complex, extraordinary tasks. Such specialists can earn $1,500 per month, while the average salary on the market is in the range of $400 to $600.

PR manager

The responsibilities of this specialist will include increasing brand awareness or a particular product on the market, building effective communication with the target market, selecting bloggers, mass media through which the strategy will be implemented. That is, the PR manager must form the most positive image of the brand on the network and maintain it. To do this, he will need to perform the following types of work:

• the most comprehensive analysis of the information space, identifying all sources of brand mentions, both positive and negative;
• developing a strategy aimed at increasing company recognition and directly implementing various creatives;
• organizing work with third-party specialists who will be involved within the framework of a particular company;
• creating newsworthy events, developing content for all activities;
• analysis of launched companies and making appropriate adjustments;

Despite the fact that in its classical presentation, PR management has undergone radical changes, its very essence has remained the same. It's just that the emphasis today has shifted significantly from the media to messengers and social networks. That is, the profession itself remains relevant and the average salary here is $800-$1000.

Digital strategist

A digital strategist specializes in the development and strategy of business promotion based on digital technologies, including neural networks. This means that everyone who will work in this niche must be well versed in all marketing promotion channels in general, as well as in advanced tools. In their daily work, this specialist will:

• perform a comprehensive analysis of the market, including competitors, target audience;
• form the TOP tasks that will need to be implemented in practice, as well as establish efficiency criteria and boundary parameters;
• select optimal interaction channels;
• formulate hypotheses and test them in practice, analyze the results and make changes to the strategy.

In small companies, the tasks of this specialist are often performed by ordinary marketers. But for larger businesses, it is important to have your own Digital Strategist in order to keep all launched projects under control, supervise related specialists, thereby obtaining the maximum result. Earnings in this niche today are $1000-$1200.

Performance Marketer

This is a fairly new direction, which involves the general promotion of the company on the network. That is, this person will launch advertising campaigns, build sales funnels, and perform a number of related works aimed at increasing the level of sales and, accordingly, the company's income. He must be able to work with:

• analysis tools to create a portrait of the target audience, get to know competitors, products presented on the market;
• advertising accounts on various platforms, including social networks;
• sales funnels, media plans, sales growth points;
• analytics tools that allow you to check the effectiveness of launched advertising campaigns

The volume of tasks that this specialist will face in his daily work is quite impressive. But today, no more or less developing business can do without these specialists. Considering the fact that today the price of targeted traffic and any other paid channels for attracting leads is constantly increasing, business representatives need to somehow optimize their costs. And hiring the services of a good Performance Marketer is what will allow you to implement everything as efficiently as possible.

Popular Professions in the Field of Programming

Today, there are significantly fewer professions in the field of programming than in the same marketing. But, nevertheless, they are all very important, necessary and can provide fairly good income indicators.

Software Developer

A software developer is a specialist whom we are often accustomed to calling a programmer. She creates new Internet platforms, be it websites, mobile applications, various Internet services. These specialists also make changes to existing resources, maintaining their operability, excluding freezes and failures. The profession is actually quite complex and requires an impressive amount of knowledge and skills. It is necessary to navigate different programming languages, technologies that enter the market to replace obsolete ones. If we only briefly highlight the main tasks of a developer, then this will be:

• writing software code;
• making changes to websites to improve their efficiency and usability;
• testing new products before launching them on the market, debugging them;
• integrating certain websites and services into third-party systems to improve their functionality and usability;
• studying new technologies and implementing them into the workflow.

The developer profession will be relevant as long as the Internet and the website exist. Yes, it will take a lot of effort to become a good specialist, but it will all be worth it. Also, in the middle segment of the market, which involves performing basic programming tasks, the average salary is in the range of $1,500-$1,700 per month. So draw your own conclusions.

Software Tester

Before launching a new software product on the market, it must be thoroughly tested in an environment that is as close to the real one as possible. This is a set of measures that will allow you to identify the slightest flaws and errors, eliminate them before the application hits the market. Testers work with regular websites, games, mobile and classic web applications, desktop programs. The success of the program launch on the market depends on how well they do their job. The daily responsibilities of a tester include:

• manual testing of the application (without automatic programs and services), recording all detected errors and inconsistencies;
• running automatic tests and monitoring their results;
• preparing a documentation package, including reports, tests, checklists;
• setting up an optimal test environment for each product, taking into account its specifics;
• studying the basic requirements that apply to a particular type of software product.

The prospects for such a profession are also quite high: as long as there is the Internet, as long as software products are being developed, they will need to be tested. In addition, in terms of mastering, this is one of the easiest and fastest professions in the programming category. But the salaries here are quite good: $1000-$1100.

DevOps Engineer

A DevOps engineer provides serious assistance in his work to both developers and software testers and even managers working with this product. The fact is that his work is based on the automation of monotonous and routine processes, which ensures, so to speak, seamless development. In most cases, this specialist is the one who completes the entire cycle of software product development. The main professional responsibilities of a DevOps engineer include:

• forming the architecture of the future service site, taking into account possible scaling in the future;
• configuring programs that can automatically check the code and programming environment;
• configuring and checking the constant operation of related services, including monitoring tools;
• searching for the most effective strategies to improve the stability of applications;
• combining the direct creation of products, their administration, etc.

The work of such a specialist will be more extensive, will require a wide range of knowledge, but the demand for him will always be quite high. Only those who have sufficiently deep knowledge in programming, project management and related areas can become a DevOps engineer. In most cases, the earnings of some specialists are even higher than those of developers themselves, and average $1900-$2100.

Layout designer

Of all the professions that we talk about in such a direction as programming, a layout designer is the only specialist who can rightfully be called technical. He is responsible for the appearance of the product, that is, he directly forms how the pages will look, based on the layout agreed upon with the designer and the customer. HTML markup and cascading style sheets (CSS) are used in the work. That is, the layout designer will perform the following work:

• layout of resource pages, mobile software screens;
• making adjustments to existing pages in order to improve the convenience of their perception;
• mutual communication with other specialists, which will allow you to initially create a holistic harmonious software product.

This profession has prospects, since certain types of sites can be created even without designers, without writing codes. But you can’t do without the final layout. In addition, becoming such a specialist can be much faster and easier than with the same programmers or engineers. The income level here will be slightly lower, on average from $500 to $700.

Data scientist

Under such a loud name, so Data scientist, there is a profession that will process large arrays of unstructured data in order to identify patterns in them. This is what will become the starting point in creating forecasts, for example, on the popularity of a new application on the market, on what income it will bring to its creators. Only a person who has an extraordinary mathematical mindset and is familiar with machine learning can become such a specialist. In their daily work, they face the following tasks:

• development of machine learning models, their launch;
• data analysis;
• identification of hidden patterns in data arrays;
• detailed familiarization with the specifics of the business, all the processes that are carried out within it, the search for ways to effectively solve using machine learning technology;
• analysis of the obtained results, their visualization, etc.

The average salary of such specialists today is $1500-$1600, which in itself speaks of the prospects of the direction. In addition, it should be understood that artificial intelligence technologies, and along with them machine learning, are constantly evolving and improving, that is, there will always be a need for specialists who understand all this well.

Popular professions in the field of digital design

If you consider yourself a creative person, then consider mastering one of the professions in the field of digital design. Here, only 2 main areas are distinguished, but they are both quite promising and well paid.

Digital designer

We are talking about a specialist who will be engaged in the development of visuals for all Internet products. These can be both the sites themselves and other platforms, as well as social networks, mobile applications, presentations, advertising and even application interfaces. Most of these designers will work in narrower areas, that is, they will choose their niche for themselves, such as a web designer, product designer, UX / UI designer. Such specialists must be well versed in various software, since it is with their help that everyday tasks will be solved, namely:

• development of the general visual concept of the product;
• performing an analysis of the target audience in order to understand who they should focus on;
• direct design development, creation of prototypes;
• close interaction with editors, marketers, software developers and related specialists;
• making adjustments to already working products in order to slightly refresh their appearance, increase convenience and functionality for users.

This profession can also rightfully be called promising, since it is difficult to imagine at least one software product, a website without external design. Today, on average, you can earn about $1000 per month here.

Illustrator

Unlike a direct designer, an illustrator will form visual content, add certain graphic elements to it, adjusting the appearance to a specific task. Thus, this specialist will create covers for articles, various illustrations and even icons for mobile application services. Special drawing programs are often used in the work. The illustrator's responsibilities include:

• general graphic design of individual resources and advertising;
• organization of joint work with other specialists working on the same project;
• fulfillment of tasks according to a previously prepared technical assignment;
• providing assistance in the design of other brand products, which will allow the formation of a single stylistic picture;
• development of certain types of graphic content, etc.

This niche is very poorly filled today. And the main problem here is that neither customers nor those who plan to discover a new profession for themselves single out illustrators as a separate link. Initially, everyone thinks that this work is performed by designers. But let's hope that the situation will change soon and the illustrator will be perceived by the market as a full-fledged digital profession. Today, you can earn about $700 per month in this niche.

Let's sum it up

The fact that all those specialists we talked about in today's review work on the Internet is far from the only thing that unites them all. Yes, their activities are aimed at creating products that will be interesting to the target audience, will attract and retain its attention, provide effective promotion and advancement. In order to achieve good heights in each of these segments of the labor market, it is important not to stop there and constantly expand your capabilities, focus on modern trends, and put in a lot of effort. But all this will pay off with high demand and good stable income.

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