PWA applications: features, advantages, creative search

Combining all the advantages of a classic website and a mobile application in one product is already a reality. And it was possible to implement it thanks to such a technology as Progressive Web App (PWA), that is, progressive web applications. These are software products that are based on the principles of HTML, CSS, JS, but at the same time use the logic of native software in their work, that is, those that are already widely installed on user smartphones today. This technology has also found wide application in gambling.

In today's review, we will dwell in more detail on what PWA applications are, what elements they consist of and what advantages they have. We will present a number of such products that have proven themselves in practice, demonstrating success and rapid development. We will also talk about finding creatives for PWA applications in the gambling field. We will tell you which options are worth using for those who are just starting to work in this area. After studying the material presented in this review, you will be able to take your PWA application to a new level, make it more attractive to the user audience, which in itself will be the key to successful development in the market.

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What are PWA applications

The abbreviation PWA stands for progressive web application. This is a type of software product that is created on the basis of existing sites and represents a certain combination of browser properties of classic Internet resources and capabilities of mobile applications. If the online platforms we are used to are mostly informational in nature, then the web version is endowed with broader functionality aimed at simplifying user interaction. As an option, with the help of such products, messaging is carried out, working with files online, paying for purchases on the network, etc. In addition, they do not need to be installed on your computer, laptop, tablet, smartphone: they function directly from the cloud.

Users can open a classic web application exclusively from a mobile or cloud browser. That is, if you are working on a smartphone and would like to add a shortcut to a particular software product to the main screen in order to directly enter it, that is, without a browser, then you will not be able to do this. But PWA applications will allow you to implement this without any problems.

Thanks to the emergence of progressive web applications on the market, many software developers have avoided the need to separately develop websites and applications for personal gadgets. This technology independently transforms a classic resource into a product for smartphones, tablets, removing all the features that were characteristic of a particular solution. PWA applications can be easily added as a shortcut to the main screen of your device. You can work with them in offline mode, enable push notifications. That is, thanks to this technology, you can work with a classic site in the same way as with a mobile application, including without downloading it to your device.

If you schematically describe the work of a standard PWA application, it will look something like this:

1. You create a regular web application, for example, from the gambling field, since we are talking about such products in today's review.
2. The user gets to the site using the mobile browser of his smartphone or tablet. Here he sees a message in which he is asked to install a product shortcut on his device. Another scenario is also possible: the user goes directly to the browser menu, where he finds the option to install the product icon on the screen.
3. As soon as a person confirms his actions, the corresponding icon appears on the screen of his smartphone. If you click on it, you can open the web application directly, that is, without a browser.

PWA applications will look quite classic in appearance, that is, like regular software. But at the same time, they will consume a minimum of device resources and take up very little space. The thing is that all the information of such a product will be stored directly in the cloud. At the same time, progressive applications will be updated automatically, without requiring any additional actions from the user. This means that you can be sure that you will always have the most current version of such a product.

Among other functional capabilities and features characteristic of PWA applications, their speed can be highlighted: when installed on a smartphone, they will work much faster than classic sites. They will also provide offline access and partial connection to the hardware component, send push notifications directly to the main screen, etc. Regarding the last point, we would like to draw your attention to the fact that there are still a number of restrictions for devices running on the iOS operating system.

Saying that PWA applications are this is a kind of breakthrough capable of displacing classic native applications, we will not. The fact is that there are a number of limitations, at least for today. For example, they do not yet work on all operating systems, while others are already fully adapted to such products and allow people to use their capabilities to the maximum. If we talk about the same iPhones, then it will not be possible to send push notifications, which is due to the company's security policy. There is also no way to make direct payments. There are also a number of other limitations. But it is important not to forget that the technology is developing, expanding, supplemented with new solutions. That is, we cannot rule out the possibility that such problems will be eliminated in the near future.

But today we can already say that PWA applications are a completely different version of the site, which looks like a mobile application and works in the same way. That is, it runs without its own icon, does not require installation, is fast, consumes a minimum of device resources and can work not only online but also offline. Such features have made progressive web applications extremely popular and widespread in the modern market in many areas, including gambling.

The main elements that make up a PWA application

Above, we got acquainted with what a PWA application is and how this product looks from the side of an ordinary user. But if you look at it through the eyes of a developer, you can see how complex it is in its essence, although there are only 2 main requirements:

1. the ability to work offline;
2. the ability to install a shortcut to the home screen of the user's device.

But in order for the application to meet these requirements, it will be necessary to implement a fairly complex and multi-tiered structure, which will mostly include a manifest, Service Worker. Most likely, it will also be necessary to involve additional technologies, as an option, to connect Web Storage data storage. Please note that there are 2 possible options here: sessionStorage, that is, directly during the session, or localStorage, that is, between several sessions.

We will not delve too deeply into the technical component of PWA applications, since these are already issues related to direct programming. We just want to show that PWA applications are this is quite a promising direction for various businesses, including gambling, endowed with a number of more than significant advantages.

The main advantages of PWA applications

To once again emphasize the high-tech nature and prospects of PWA applications, we will highlight a number of key advantages, combining them into thematic groups:

• The presence of native interactions. After you install this product on your device, you will provide it with the same work as any other application. In particular, there will be native icons, by clicking on which you can launch the program. You choose whether this icon will be on the main screen of your device or on the taskbar. Progressive applications can be launched automatically, that is, immediately after you open the corresponding file type and even just when the user logs in. If desired, such products can be easily added to the application store, as an option in the same Microsoft Store.
• There are advanced features. PWA applications can work even when the user's device is offline. In addition, they support push notifications (not in all operating systems today, but the situation may change). They will also update themselves in offline mode, even when the application is currently inactive. They can also be used to access the hardware functions of the device.
• Internet benefits. This category includes everything that allows progressive applications to work both as classic websites and as mobile products. That is, they are indexed by search engines, which allows them to appear in search results and, accordingly, attract organic traffic. Users will be able to launch them through a classic link. At the same time, they maintain high security indicators for the audience, since they use secure connection protocols, in particular HTTPS and other user protection tools, including secure endpoints. It is convenient that such products automatically adapt to the orientation of the user's screen and its resolution, as well as to the input method that a person plans to use in their work. Another significant advantage is that PWA applications can use advanced web APIs, including WebUSB, WebBluetooth, WebPayment, WebAssembly, WebAuthn, etc.
• Low cost of product development. This advantage will be especially significant in comparison with compiled applications, that is, those that require a separate code base for each platform, be it a desktop operating system, Android, iOS. The cost of cross-platform development of such products is significantly lower, which in itself provides benefits to the business. In addition, there is an opportunity to use a single code base for both desktop and mobile products, regardless of which operating systems they use.
• Excellent device compatibility. We have already mentioned above that progressive applications are created using CSS, HTML code, JavaScript. All this is hosted on Internet servers and launched directly in the web browser mechanisms. Such applications can be installed on devices from the app store or you can use the option to install a supporting browser. Here, a user interface is provided that allows you to build vertical scaling, automatically adjusting to the features of the user device. There are also tools that can be deeply integrated into the operating system. All this ensures stable operation of PWA applications in any browsers, devices, operating systems.

We must not forget that the accelerated development of smartphones does not allow us to say that computers are a relic. They are still actively used by millions of users around the world for more convenient and productive work. Progressive applications are endowed with installed and adapted capabilities to the computer operating system, capable of inheriting all its advantages. But they can also be used in web browsers without any problems.

Several examples of the most successful PWA applications

More than the significant advantages of PWA applications, their prospects in practice have already been appreciated by many business representatives. Here are just a few such products that have received widespread distribution on the world market:

1. Twitter (X). The lightweight version of the site has significantly reduced data usage, accelerated page loading, and made it possible to use the social network even in areas with poor internet connections.
2. Tinder. Thanks to the implementation of PWA technology, the platform managed to reduce loading time by more than 2.5 times, namely, from 12 seconds to 4.7 seconds. At the same time, the final application was 90% smaller in size than the compiled Android application.
3. Spotify. Here, PWA technology is used for the web version of the product, providing the user audience with the fastest and easiest access to music, podcasts hosted on the platform even with a fairly low internet speed, such as on the go.
4. Trivago. After this platform implemented PWA technology, a 150% increase in the user audience was noted, which placed the corresponding icon on the main screen of their device. In parallel with this, there was also an increase in the total number of visits to pages with hotel offers by almost 98%.
5. Starbucks. Here, a significant daily increase in the number of active users by about 200% was also noted. At the same time, the number of orders placed via computers was equal to those that customers left via mobile devices.

In fact, the number of PWA applications presented on the modern market is much greater, because the technology is truly transmitting, convenient in implementation and easy to use for the target audience. It has also been actively used by services specializing in gambling. But in any case, it is necessary to understand that the success of such products on the market directly depends on their initial quality. And if we talk about gambling, then it is very important to create such creatives that would attract the user audience, would hold its attention. Where is this that will help to hold people's attention and stable interaction with the software product. About where to look for creatives for PWA applications in the context of gambling.

Where to get creatives for PWA applications?

If you are just starting to pour gambling through PWA applications, then in any case you will face such a problem as searching for creatives. By and large, there are only 3 possible options:

1. Use spy services. It would seem that what could be easier than finding the appropriate site and choosing any picture or video you like. But do not rush to take such a step. The fact is that most of the creatives that end up in spies are those that have already lost their relevance. And this means that they are already morally obsolete, and not for a day or two or even a week, but for months, and in some cases for years. That is, these are the solutions that no longer attract the user audience and will not give the desired result. Another problem you may encounter in this case is the detachment of creatives from reality. SPAs can only show creatives, but you will not be able to reveal other company settings with their help. That is, you receive content that is completely unadapted to your target audience.
2. We seek professional help from designers. This is the option that will allow you to really get high-quality materials adapted to the specifics of the business, the needs of the audience it is targeting. But the cost of such services will be very, very high. Designers are well versed in the specifics of the modern market and understand how much money is circulating in the gambling niche today. This means that it will be difficult for you to find a person who will prepare all the materials for you for a reasonable fee. On average, creating one creative costs about $15-$20. And if you consider that you will need more than one solution, the average budget can reach $600. It is unlikely that people who are just starting their work in this niche will be able to afford such expenses.
3. We create it ourselves. Yes, this option will be quite expensive in terms of time and personal effort. But if you compare it with other options presented above, it is the only one that will allow you to get a decent option with minimal material investment. Moreover, if you prepare such materials yourself several times, if you see in practice how they work, which solutions give the best results, and which, on the contrary, are bad, then in the future you will be able to create creatives to specifically attract the audience that is required for the offer.

Here it is important to be well oriented in all possible solutions and choose the option that will be most suitable for your work. And you also need to correctly determine the type of creative.

Static or dynamic: which creative format should you choose

It is impossible to say unequivocally that statics are better than dynamics or vice versa. Both options give good results in practice. Moreover, experienced specialists recommend combining them in order to get the most out of the user audience by simply and quickly conveying the necessary information. Each of these options has its own strengths. Thus, static images are able to visually convey the most important information to the target audience, while video clearly displays the emotions of players, thereby warming up people's interest. But again, we are talking about arbitrageurs who are just starting to work in the gambling industry, and in the market as a whole. At the start of a career, it is quite difficult to create full-fledged videos on your own. Leave these works for the future, and for now, bet on static creativity.

In this case, we are talking about advertising materials that do not contain dynamic, moving objects, elements. This can be an advertising banner, a graphic ad, and any other formats that provide a combination of an image and text accompaniment. You can make such materials in any photo editor, and they are suitable for absolutely all Tiers. In addition, their download speed will be higher even with a weak Internet connection. That is, when the video does not start, the image will be fully displayed. This means that it will be much easier for you, as an arbitrageur, to attract users from Tier-2, Tier-3 countries, which gambling relies on. Tier-1 is no exception. By the way, static images can be loaded even in Africa, which, in combination with the low weight of PWA applications, opens up quite good opportunities for working with the audience.

If you are betting on statics, then you can find a suitable image for yourself in Google or Pinterest. Then you just have to add an enticing phrase to it, describe the benefit for people, that is, indicate what bonuses they will receive from a certain product. And now we will dwell in more detail on what approaches to content it is worth using Google, where the best option is Pinterest.

Selecting original creatives in Google

Google is an extremely popular and convenient solution for finding original images. It is enough to simply enter a phrase to immediately see a large number of images in the search results that match the request. But the difficulty here is that the platform has quite strict rules regarding the images posted. And if you take into account the fact that online casinos are prohibited in many countries, the corresponding restrictions will also apply to the posting of corresponding images. In this case, you should bet not on online, but on offline casinos. Alternatively, you can find a huge variety of images that show real gaming halls. Easily recognizable interiors can be used to attract traffic.

Here the main thing is to understand where to look for such creatives. First of all, Las Vegas casinos come to mind. But along with this, today in the world there are many other countries and regions where casinos are not prohibited, that is, they work very actively. As an option, this could be Italy and many other European countries. The gambling market here has been growing steadily for the past few years, which is largely provided by good salaries in the regions. But, regardless of which country's pictures you plan to use, if there are inscriptions on them, then you will need to remove them and add your own. That is, Photoshop skills will definitely come in handy in this case. Here you can bet on nostalgia, emotions that players experience when they are in a real casino hall.

After you select the appropriate photo, you will need to save it, add engaging phrases, logos, thereby getting creative, ready to be uploaded.

That is, when choosing a picture through the Google library, we recommend betting directly on an offline casino. These can be the interiors of establishments, photos of players hitting the jackpot in slot machines, a pretty girl sitting at a roulette table. Such pictures will perfectly attract the attention of the audience, regardless of what GEO they belong to.

But again, we remind you that Google's policy is quite strict in relation to gambling. This means that a photo of a jackpot and other bright attributes characteristic of an online casino will be quite difficult to find. And in this case, Pinterest will come to the rescue.

Selecting original creatives in Pinterest

Working with the Pinterest platform should start with registration. This process is fast and standard, so we will not focus on it. Now we proceed to the actual search. Here we set the key phrase, by which the platform will provide you with the appropriate answers. In this case, you can use phrases such as “Casino”, “Slots”, “Online Casino”, “Casino Jackpot” and similar ones. We would like to draw your attention to the fact that today the moderation on this platform is not particularly strict, so you can easily find suitable images for your segment. These can be screenshots of the jackpot, images with popular games, crash cards and any other designs relevant to the casino industry.

After you select a suitable source image, it is also very important to adapt the overall design of your publication to it. There are special online designers for implementing such ideas. In them, you will find a huge number of ready-made templates, including those tailored to popular games. This is what will allow you to save your own time and get a completely harmonious advertisement at the end.

Check out the site to see that today Pinterest presents a huge variety of images on the topic of casinos. We are sure that you will find solutions that you will not even need to process in Photoshop. This will save you time on preparing static creative.

The last thing you will need to do here is to add some catchy text to your image stating that the casino offers bonuses to its customers, as well as the corresponding logos and attributes typical for gambling.

Let's sum it up

Regardless of what PWA applications you plan to work with, creatives are one of the most important components. And it will be very difficult for a person who is just starting to work in this niche to choose the perfect composition for the future material and even explain their idea to the designer. And in this case, such platforms as Google or Pinterest will come to the rescue. Here you can find a lot of source materials, make minor improvements to them and get an excellent result at the output. This is typical for both the gambling niche and any other areas.

But here we want to draw your attention to the fact that access to such sites, as well as to many other tools in a number of countries around the world, is closed at the legislative level. But this is not a reason to abandon your idea. It is worth using additional mobile proxies from the MobileProxy.Space service. They will effectively replace the real IP-address and geolocation of the user device with their own technical parameters. This is the solution that will become indispensable in the work of any arbitrageur, regardless of what niche he works in, whether he deals with PWA applications or classic sites, mobile products. With their help, it will be possible to bypass any regional restrictions and gain access to various services from any country in the world, organize multi-threaded work, use tools that automate actions. And all this without the risk of running into blocking and other restrictions from the system. Also, with their help, you will ensure high levels of privacy and security of work on the Internet.

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