Increasing organic traffic: TOP tips and recommendations

Every business that launches its online presence strives to increase sales, increase revenue, and attract the attention of as many target audiences as possible. Today, there are a huge number of ways to attract visitors to your online presence, but organic traffic remains the leader in this area. To achieve the desired indicators, patience and hard work are required. It is necessary to think through every detail down to the smallest detail, starting from the structure of the site and its content and up to such works as efficiency monitoring.

As part of today's review, we will get to know in more detail what organic traffic is and how it differs from advertising. We will give arguments that will allow you to be convinced that it is organic traffic that you should focus on when you want to ensure maximum efficiency of your service. We will give the TOP recommendations that will allow you to perform these works as correctly as possible, thereby ensuring an excellent result at the output. We will tell you which trends in SEO optimization give good results today. The information you receive will allow you to understand all the nuances of attracting organic traffic and make adjustments to your site that will ensure a guaranteed flow of visitors.

What is organic traffic

Organic traffic is a flow of visitors that will come to your site from search results. In practice, it works as follows: a user enters a specific query in the search bar of his browser, for example, “buy a women's leather bag”. In response to this action, the search engine determines relevant pages, that is, those where this product is on sale, and displays them in the results.

We would like to immediately draw your attention to the fact that the very first positions in such results are given to advertising. And this is understandable, since the system receives good money for this. Such an ad will be marked with the word “Advertisement”. And one of the significant problems here is that potential buyers will see that they are looking at paid ads, which in itself will reduce the level of trust in the site that offers the same bags.

But the greatest attention of users is attracted by the resources that will be behind the advertisements, especially at the top of this search results. As practice shows, over 80% of orders for goods or services are received by sites placed in the top five. Therefore, it is quite natural for every representative of online business to want to be among such resources. The fact that your site will be at the bottom of the page reduces the likelihood of clicking on the link to 20%, while portals from the second or third page of search results cannot count on impressive organic traffic figures.

That is, organic traffic is what attracts people interested in your products, services, and information provided. Only the site that is at the top of the search results can get maximum results. And here we come to such a parameter as SEO optimization, namely a set of measures aimed at improving the quality of the resource, its compliance with search bot requests, which will automatically improve the position in the search results and, accordingly, attract as many visitors as possible. And this in turn will be the key to a stable and good income.

So what traffic should you bet on: advertising or organic? Judge for yourself:

1. Cost. Advertising will be paid in any case. How much it will cost you depends on a large number of criteria, including the number of impressions, clicks, etc. As a result, it can cost you a fairly significant amount, which will still need to be recouped by sales. Organic traffic is absolutely free.
2. Traffic volumes. Both in the case of advertising and organic traffic, you can get good results in attracting users, but only if everything is organized correctly. If we talk about organic traffic, then it is necessary to make sure that your resource appears in the first positions of the search results.
3. How quickly you can get results. Here, advertising traffic is in the lead, since people will start visiting the site literally immediately after the campaign launch. Organic traffic is, so to speak, a game for the future. All these changes that you will make to your resource will start working gradually, gaining momentum. The first results may be noticeable in a few weeks, but in some cases it may take longer.
4. Traffic stability to the site. But here there are no analogues to organic user acquisition. If you do everything correctly, then your resource will be at the top of the search results for a very long time, thereby providing stable traffic that will bring significant profits. The effectiveness of the advertising campaign will end as soon as you stop paying for it.

But again, let us remind you that the user audience trusts search results more than advertising. People believe that if a site is at the top, it is worthy of attention, the information presented on it will be expert and authoritative, and the goods or services will be of high quality.

That is, summing up the interim results, we can confidently say that organic traffic is what any business representative should focus on. This is what will attract target users. Those who are interested in the product, content or the brand itself. These are people who are highly likely to place an order and bring you profit.

If you analyze the entire traffic flow that goes to modern sites, then organic traffic accounts for over 60%. And this is true for resources that are far from the first pages of search results. Sites from the TOP-3 in search results attract more than 90% of traffic. If you see that your resource is far from these indicators, if organic content accounts for less than 30%, then there is a high probability that your portal has fallen under the restrictions of search engines. And the reason here may be a certain violation or errors made by you at the stage of launching your online presence.

There is only one way to fix the situation - to carry out a comprehensive SEO optimization of the site and eliminate all the errors made during its launch. Recommendations from specialists will help to increase the efficiency of the upcoming work.

TOP recommendations for improving SEO indicators of the site

In the process of forming search results, bots use special algorithms. Based on them, the ranking of site pages is performed. At this stage, a huge number of indicators are taken into account. For example, if we talk about Google, then in its work with each of the portals it uses over 200 different factors. At the same time, not a single search engine openly talks about what points it pays special attention to. But people who constantly work with website promotion, specializing in attracting organic traffic, have, so to speak, empirically determined those aspects that have the most significant impact on the quality of the site from the search engines. We will now reveal most of them.

So, if you want to ensure stable promotion of your resource in search results and attract the maximum amount of organic traffic, listen to the following recommendations.

Optimize your content for search purposes

We have already said that the position of resources in search results is the result of the work of algorithms. They are the ones that identify those sources that present truly high-quality and useful content. At the same time, the indicators of sites adapted exclusively to the algorithms themselves turn out to be significantly lower in reality.

That is, if we talk about the same Google, then here, when ranking content, both general and organic traffic coming directly from this search engine, the time that users spend on the site, bounce rates, CTR, repeat visits, and resource mentions on authoritative sites are taken into account. And this means that you need to focus on truly high-quality content that will primarily satisfy user requests. The kind in which they will find answers to their questions.

That is, you initially need to analyze the search results for your competitors, form a semantic core that includes the requests that users enter most often. On their basis, engaging content will then be prepared. By such a term as quality in this case, we mean its usefulness, convenience and ease of perception, and the emotional component. That is, this is the material that can captivate people and help maintain their interest.

Try to cover not only high-frequency but also low-frequency queries in your content

High-frequency queries are those that are most often found in search results. On the one hand, filling your site with them is good, because you will repeat user queries with maximum accuracy. But the competition indicators in this case will be very, very high. And no one will be able to tell you in advance what position your resource will end up in. The results here will be in the long term.

Low-frequency queries are what can attract a small number of people, but for such phrases your sites are guaranteed to get to the top of the search results and provide a quick jump in organic traffic. Therefore, it is important to maintain a balance between both options in practice. So, you can use high-frequency queries, adding tails of low-frequency ones to them. This is what will ensure the perfect balance of keywords, and at the same time will become the key to good organic traffic indicators in the long term.

To achieve your goals for search engine promotion, use the cluster model

The fact is that the vast majority of search engine users rely on the fact that they will receive accurate and relevant answers to their queries. And until recently, one of the main difficulties was that search engines could not accurately determine these very goals and the context of the query itself. This caused dissatisfaction on the part of the user audience. Today, this problem has been eliminated. Search engines have evolved. So, if we talk about the same Google, today it is already able to identify thematic connections between different queries, analyze similar solutions with those that users searched for earlier and, based on them, select the most relevant content.

That is, today the search results provide material that the system considers the most authoritative in a particular segment. And one of the most important tasks for you, as the site owner, is to make sure that the search engine considers your material to be authoritative. And here the so-called cluster model works well. Here there is one main page, which presents a professional overview of the topic, and then from it hyperlinks lead to cluster pages containing detailed information in a narrower specialization. Thanks to this solution, you get the opportunity to spread the authority of your domain to absolutely the entire cluster.

That is, search bots will treat the cluster pages of your resource with the same level of trust as the main one. And this means that they will receive the same influx of organic traffic as the main one. Thanks to competently placed hyperlinks here we also get a feedback: high-quality cluster pages, tailored for specific keywords, increase the rating of the main section in the search results. Also, using clustering will allow you to make the structure of your site more orderly, which will increase the convenience of working with it for users: they will be able to easily find the information they are looking for, while performing a minimum of actions.

Develop your own content building strategy

High-quality external links leading to your resource from other portals are another tool that can increase the authority of your domain in the eyes of search engines. In this case, one of the best solutions here is networking, which involves placing external links on authoritative resources working in the same niche as you. Recently, the so-called skyscraper technology has also become actively used. It assumes that you find the most authoritative site in your niche, study their material and prepare your own, which will be of higher quality, expert, and useful. As a result, you select external services where competitors' material was posted and simply offer to replace it with yours - higher quality, taking into account current issues of our time, better revealing the topic. Practice shows that such a strategy works, and the results here are quite impressive.

Use historical optimization

We are talking about regularly updating and making unique the material that at one time caused increased excitement and attention from the target audience. Surely, each of you has such publications. This is relevant for both website pages and publications on social networks and other platforms. That is, you select, let's say, historically important content, make certain adjustments to it and publish it again. Do not forget to use updated keywords in order to take into account the modern demands of the user audience. At the same time, you will already have the organic value of publications based on customer engagement, there will be external links.

As a result, as practice shows, such publications provide a twofold, and in some cases, a threefold increase in organic traffic. The only thing is that such a solution is not suitable for all sites. Thus, it will be an excellent option for resources that generate an impressive flow of user audience, have their regular readers, subscribers, maintaining good traffic. And it is also important that you have enough publications that can be updated, modernized and re-presented. The historical optimization strategy shows itself best when working with blogs.

Optimize your images by reducing their size

Why does this solution work well in practice? Because the size of the image has a direct impact on the speed of loading the site page. Modern users who live in an extremely active rhythm are not ready to spend not only minutes, but even extra seconds waiting for the page to open in front of them. If there is no instant loading, they simply go to third-party sites, that is, to your competitors.

If you reduce the image, the user's browser will need a minimum of time to display your material. In addition, we must not forget that search engines themselves impose penalties on slow resources. Modern editing tools that you will use when reducing the size of images will change the shades of pixels, adjusting them to neighboring ones.

Thanks to this, the original and reduced images will be identical and people will not see the difference between them, but at the same time your final file will weigh significantly less. Practice shows that without losing quality, you can reduce the image by 4 times and, accordingly, its loading speed will increase by these same 4 times. The main thing here is - choose an online tool for working with images that will be most convenient for your work.

Think about getting your site into the quick answer block of the search engine

A similar solution is implemented in the Google search engine. We are talking about special windows that search engines will initially display in order to give a short answer to a user's request. This means that in order to get an answer, a person does not need to go to the site itself, spend time studying the material presented here, even if it may not correspond to his requests. Getting into such highlighted descriptions provides fairly good indicators of organic traffic. To implement this, you will need to regularly prepare short posts that will answer the most frequently asked questions of your audience.

That is, such publications should be relevant to the main keys. In addition, it is necessary to form a structure that would allow the search engine to make sure that it has an answer to this particular question. In practice, this is implemented using additional code that is embedded in the material on the page and highlights a specific phrase in response to a user request. If you manage to satisfy user requests with this short phrase, then with a high degree of probability he will go to your site for a more detailed study.

Work on increasing the authority of the page

We have already mentioned that search bots more intensively promote pages that they consider expert to the top of the search results. This means that when preparing your materials, you should delve into the topic as deeply as possible, consult with people who work in this niche and are familiar with all the nuances.

And also increasing the authority will be facilitated by the reliability of the site, its overall quality, how long it has existed and how many users it managed to attract, how long the presented material retained the audience. It is also important to create high-quality materials regularly, publish them not only on the site, but also on third-party services belonging to your business. Alternatively, you can use guest posts on social networks. That is, the more active you are in your niche, the faster your reputation will grow, and with it, brand recognition, number of customers, and income level.

In parallel with the main topic, you can also prepare publications on a related topic that may also interest your clients. This is what will also help develop the opinion among potential clients that you really know what you are writing about. In parallel with this, your authority will increase in the eyes of search engines, which will automatically lead to an increase in the site's position in search results.

Improve the SEO indicators of your pages

We have already said that only those sites and individual pages that meet the requests of search bots will turn out to be convenient, informative and useful for the user audience in practice and are able to attract organic traffic. That is, at this stage, you need to improve all those indicators that will contribute to this. It is advisable to carry out the work on both the frontend and backend.

In this case, the content placed on the pages and its name, headings, division into additional semantic blocks, structuring using lists, adding meta tags, alternative descriptions to images, internal linking are subject to optimization. It is also important to check the site loading speed and make sure that it fully corresponds to user requests.

The text itself must be informative, useful, but at the same time meet the requirements of search engines in order to get into the ranking without hindrance. This is ensured by compiling a semantic core and introducing the main keys into the text description. That is, at this stage, you should prepare material that will show search engines that your content fully complies with user queries and has every right to take a place at the top of search results.

Perform a technical audit of the site

In order for search bots to be able to freely scan your page and add it to the search results, they must clearly understand what exactly is being discussed on it. If you cannot explain this point to the bot, then it will simply not display the page. But here, it is not only the content itself that is important. Search bots are guided not by the semantic load, but by technical indicators, in particular, the page loading speed, its structure, the correctness of the URL address, the presence of duplicate content.

A technical audit will help eliminate all these problems and ensure a stable inclusion of your resource in search engine directories. It will involve checking the links and navigation present on the portal, links for broken and uncorrected ones. As we have already said above, duplicate content is identified, the loading speed of each individual page is assessed, the simplicity and clarity of the URL address is assessed.

Constantly monitor the results obtained

So, you have made all the necessary adjustments to the content and now wait for your actions to give the desired result. But here you should have a question: did you do everything correctly? How to understand this? By and large, the only thing you can do in this case is to monitor the main indicators of the resource, in particular, that they are improving. In this case, we are talking about the growth of organic traffic, the inclusion of your keywords in the ranking of key queries, the number of conversions, the average time that visitors spend on your resource, bounce rates, and the growth of external link mass.

The fact that hard work will lead to your site getting to the top of search results and will provide good organic traffic to the resource is, of course, a reason to rejoice. But you shouldn't relax. The fact is that you can easily lose the results you've achieved. That is, you will need to monitor the site, monitor key characteristics and respond promptly if key indicators go down.

Current trends in SEO

You must understand that search bots are constantly improving their algorithms, complicating them, taking into account more and more new criteria. And this means that you can get decent results only if you can adapt to all these changes yourself and not miss important points. In your work, you can use different tactics, combine them with each other, transform them to the features of your service and the needs of the user audience.

If we talk directly about the current trends of our time that contribute to the increase of organic traffic, then it is worth highlighting 3 key aspects:

1. All pages of your site that are not displayed in the top ten search results need to be updated and optimized taking into account current trends. That is, we are talking not only about the main page, but also about everything that is on your site. It is clear that the greatest attention in any case will be paid to the most important and popular sections. Those that have the greatest chance of attracting a user audience. That is, you must understand what prevents your pages from moving to the TOP-10, and even better - to its top. There is a high probability that your keywords are already outdated, have lost their relevance. This means that it is necessary to prepare new material taking into account new phrases.
2. Work with pages where cannibalization is present. The point is that several pages of your site can be ranked for the same request. This problem is quite common. If you make such a mistake, it turns out that you are competing not with third-party resources, but simply with yourself. As a result, this will lead to the fact that the position in the search results for each of them will decrease. That is, even if you place several similar articles on one site, for example, in related topics, then think through the semantics to the smallest detail. That is, you need to promote each section for its keywords. To minimize such problems, you should optimize the main page of your site for branded queries. It is also important to add keywords to other sections of the site, taking into account the main specifics of each of them. To prevent problems, it is recommended to use canonical links, as well as regularly update internal linking. This will ensure the most accurate binding of materials to a specific topic. Also, thematic binding can be strengthened with appropriate anchors.
3. Pay special attention to content that used to attract organic traffic very well, but has recently lost its positions. There is a high probability that the content is somewhat outdated, has lost its relevance. You must understand that people are looking for information that will be useful to them in practice here and now. The same applies to goods and services. That is, if now you offer customers, say, an ordinary landline telephone, it will not interest anyone, since everyone uses modern smartphones. Highlight the most important pages of your service, and then make sure that the information posted on them remains relevant, contains fresh practices. Moreover, do not forget to save site statistics for up to several years. This way you will see which materials gave the greatest results, and which, on the contrary. This will help to identify potential and keep the site at the top of search results.

Let's sum it up

If you have decided to seriously work on your site and provide it with a good influx of organic traffic, do not put off this work for later. Search engine optimization is the area that will always be relevant. Yes, this work will be quite complex from a technical point of view, will require certain knowledge and skills from you, and in some cases even material investments. But you cannot do without it if you want to create a site that will really work for you, and not hang around on the outskirts of the Internet. In the future, it will also be necessary to monitor its main indicators, promptly responding to deterioration in indicators.

Mobile proxies from the MobileProxy.Space service will provide significant assistance in performing this work. With their help, you can significantly speed up and automate this work, without fear of any sanctions from search engines and their algorithms. Alternatively, you will be able to collect statistics not only for your resource, but also for third-party services, identifying those methods that work best in practice today. At the same time, you will get access to sites from any country and region of the world, bypassing restrictions established at the legislative level. Also, mobile proxies guarantee high rates of anonymity of work on the Internet and protection from any unauthorized access.

Follow the link https://mobileproxy.space/en/user.html?buyproxy and get acquainted with the functionality of this solution, choose the most suitable tariff for yourself. Free testing will also be at your service. For 2 hours you will be able to use mobile proxies without any restrictions, which will allow you to make sure that your decision is correct. Any additional questions? Contact the technical support managers for advice, which works around the clock. You may also be interested in other articles about mobile proxies, from which you can glean a lot of useful information, including SEO optimization of your own site, current trends and more.

Share this article: