Redirect and contextual advertising: nuances of using traffic arbitrage

If we talk about the term redirect itself, then this is the process of automatically redirecting a user from one domain (url address) to another. But today this technology is also actively used by those who specialize in traffic arbitration. In particular, it helps Yandex work with affiliate links. Thanks to this, you can run ads on your domain, but through a third-party resource.

Now let’s look in more detail at what the meaning of a redirect is in relation to traffic arbitrage. Let's consider what types of technology are used by specialists in practice today and how it simplifies the work of a webmaster. We'll tell you how to ensure stable work for arbitrage traders without the risk of running into a ban from anti-fraud systems using a tool such as mobile proxies.

What are the features of a raid for an advertising campaign?

If you have chosen contextual advertising when developing a marketing strategy, then a logical question would be: why can’t you advertise directly on the advertiser’s website? Why complicate this whole process by redirecting it to other resources? There are two simple explanations:

1. Often, an affiliate link contains a fairly large number of characters. This means that its perception by the user audience will not be particularly good. In simple words, it will be simply inconvenient to use, and no one will want to use it.
2. Significant overload of the same domain. The fact is that you, as a webmaster, the advertiser himself, as well as an unlimited number of other specialists will run ads on it. As a result, it turns out that advertising will compete in Yandex. Direct. Think about whether it is worth entering into competition for a position in the search results? It would be much more reliable to use a redirect and redirect users to the same advertiser’s website, but from a third-party domain.

But for everything to work as you intended, you need to choose the right domain. Here, first of all, it is necessary to focus on the user himself. That is, the domain should be convenient and visited. If you make a mistake at this stage, your ad will have a very low click-through rate (CTR).

Possible redirect options for traffic arbitrage

In traffic arbitrage, webmasters often use two redirect variations:

1. 301. It is a permanent redirect. It is set directly in the server settings. This is relevant for those cases when you purchase a separate domain specifically to use it to implement your advertising campaign.
2. 302. This is a temporary direct that works through an intermediate domain. It is also used for advertising partners, but is not specified in the server settings.

To configure a redirect, you can use the hosting administrative panel. This is done using files, server options, and special program code on your main site. In the latter case, configuration work must be performed by programmers, since several lines of code will have to be added to the program file. This is done directly to the root directory of the Internet resource.

We would like to draw your attention to the fact that to implement this idea, you can use one of two algorithms:

1. Instant re-roll. In this case, it is assumed that the visitor will be immediately redirected via an affiliate link directly to the advertiser’s website.
2. Delayed reroll. If you choose this option, the user will be redirected to the advertiser’s website after a certain period of time. You create the duration of the event delay yourself. Often this is 15-30 seconds. This time is necessary to show the potential buyer of goods or services additional information about the product or the brand itself, to inform him about additional discounts, purchasing features, etc.

Another point that we would like to draw your attention to is who and what ads Browser.Yandex misses. The fact is that you will be able to place only those advertisements in which initially, when submitting a request, the moderator was told that you were using a redirect. It is also prohibited to change the domain to which the redirect will be made after the resource has been moderated.

Options for using the editor in arbitration

Let's look at the use of redirects in arbitration using a clear example. Let’s assume that you, as an arbitrator, are working with the travel agency “Hello Sea”. This agency has its own domain privet.more.ru. A separate domain privet.otdyx.ru was also purchased from which automatic redirection will be carried out.

All advertisements will be based on the request “vacation hello sea”. But the link from each ad will take you to the “Hello Vacation” website. You will not have to perform any manipulations with advertising settings. It will be enough to simply insert a link into the ad that will lead to the redirect site and the corresponding UTM tags. But as soon as a person clicks on the ad itself, the system will automatically redirect him to the main domain — "Hello sea."

Another option for using a redirect in traffic arbitrage is relevant for those who decide to place their offers in one of the CPA networks. The fact is that contextual advertising is launched simultaneously by a huge number of webmasters. And only a few of them use an intermediate domain. To avoid competition in this segment, you can use the so-called domain parking. In this case, the domain is parked in Admitad, which allows you to use it in Yandex.Direct ads instead of the advertiser’s main domain.

To implement this idea, you need to perform a number of sequential actions:

1. Register a new domain. We write down its name and the URL itself. We select Yandex.Direct as the placement platform.
2. In the DNS domain settings, enter IP-address.
3. We add a deeplink link with a domain parked to it in the Yandex.Direct ad.

That's all. Literally 3 simple steps, and in the contextual search results you will receive ads with an additional parked domain instead of the main domain of your advertiser, to which the redirect will go.

What do we have in the end? For the same request, the search results will display both an ad that comes directly from the advertiser’s website and ads from a parked domain, which will also lead to the same site, but after the redirect. As a result, you get double efficiency from the launched advertising campaign.

To summarize

In this review, using simple examples, we showed why to use a redirect in traffic arbitrage. Based on the material presented, a number of conclusions can be drawn:

• Redirect to Yandex.Direct — this is what will allow you, as a webmaster, to avoid excessive competition in contextual search results, which is caused by the use of the same domain by several specialists.
• You get the opportunity to fill the contextual search results not with one ad, but with several. As a result, they will all lead to the same main domain.
• When redirecting, special attention should be paid to choosing a domain, as well as directly setting up contextual advertising. If it turns out that the domain you have chosen is inconvenient for ordinary users, this will result in a decrease in the CTR rate.
• Redirect in contextual advertising only works if you use Yandex.Direct. If you use the Google Advertising platform to promote your ads, you will not have this opportunity, because the platform does not support this option.
• To work with contextual advertising, as well as any other campaigns, it is optimal to use mobile proxies. Thanks to this, you will remove all kinds of restrictions on access to the network, ensure stable, confidential and anonymous work without the slightest risk of getting banned or becoming a victim of Internet attackers.

How to choose mobile proxies for arbitrageurs to work with?

Mobile proxies — this is something that will become your reliable assistant when performing various types of work on the network. They will also be useful to those who specialize in traffic arbitrage, SEO and SMM specialists, followers, Internet marketers, as well as representatives of many other professions whose activities are related to the Internet. They will be indispensable for ordinary people. Those who would like to ensure the most stable, functional and secure online experience, as well as access to sites from all over the world.

But we would like to immediately note that in this case we are talking about reliable private mobile proxies. We exclude free intermediary servers from consideration due to their low reliability and stability, as well as the presence of excessive risks for everyone who decides to use them in practice. If you are initially committed to high functionality and security, choose mobile proxies from the MobileProxy.Space service. In this case you get:

• Access to a pool of one and a half million IP-addresses. You will be able to change them when the need arises using a special link from your personal account. It will always be active and can be used an unlimited number of times. And also, if you wish and such a solution would be convenient for you, you can set up an automatic IP change by setting a suitable interval in the range from 2 minutes to 1 hour.
• Personal dedicated channel. In this case, traffic will flow without any restrictions. This ensures high throughput as well as stability. It will not be affected by any third-party site users working on the same IP-address: in this case, this is excluded, unlike free analogues.
• Effective bypass of regional blocking. You will be able to independently choose the geolocation in the workflow that will correspond to the specifics of your work at a given time. The service offers a huge selection of possible countries and individual regions for work.
• Simultaneous connection via HTTP(S) and Socks5 protocols. This is ensured by parallel connection of ports. It will be the key to stable, reliable and secure work on the Internet.
• High connection speed. This is largely due to the organization of work on high-speed channels of cellular network operators, as well as data caching. In the latter case, with repeated requests you will receive faster responses from the cache.

More details about the features of mobile proxies of the MobileProxy.Space service, their functionality, and current tariffs can be found at the link https://mobileproxy .space/user.html?buyproxy. We would like to draw your attention to the fact that the longer the product purchase period you choose, the cheaper it will cost you per day of use. All technical questions and problems that you encounter while working with mobile proxies will be quickly and professionally resolved by the support service. Specialists are available 24/7.

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