Text relevance: what you need to know about it and how to check

Text relevance: what you need to know about it and how to check

Text content posted on the website, on social networks, on advertising banners, as well as any other media — this is what will ensure maximum communication between the business and the user audience. It is there that people will be able to find the information that interests them, including about your products or services, it will show your expertise in a particular market niche, and set them up for subsequent interaction.

But these features impose certain requirements and restrictions on the texts. To really attract the attention of the user audience, ensure increased recognition of your brand, and create a worthy positive image for it, it is important to approach content creation as comprehensively and professionally as possible. And here a key role is played by such a concept as textual relevance. Now let's look in more detail at what it is. Let’s dwell on the key points that will help create truly high-quality material that will be appreciated by most users. So, first things first.

Why is it so important to create high-quality text content

Regardless of what niche you work in, what goals and objectives your business faces, it is very important to provide it with the highest possible loyalty rates from the target audience. Only if your company meets user requests and fully satisfies them can we say that the business is developing and increasing its profitability. This means that people need to be attracted and convinced of their own reliability and competence. And what if not high-quality content will contribute to this to the greatest extent.

You cannot underestimate all the opportunities that high-quality text can provide a business. This will be relevant for materials posted on the official websites of brands, and for social networks and advertising products. Moreover, the higher the quality of the final material, the more attention it will require in the preparation process. Here it is important to ensure that conciseness and dynamism are followed by the most competent and consistent presentation of information. Thanks to this, the user audience will be able to easily understand what idea you wanted to convey to them and evaluate the key advantages and features of your business.

If you analyze the materials that are presented today on websites and social networks, you can see that the text content is lame. In particular, the information may be presented chaotically and incompetently. If such material comes to the attention of a person who is well versed in this topic, then one can identify the lack of preliminary research on the topic, any individuality and desire to present one’s products in the most favorable light, and the presence of cliched phrases.

From the moment artificial intelligence began to be involved in the process of creating text content, the situation worsened even more. Yes, the same ChatGPT is capable of generating quite good text content, at least from the point of view of expertise. And many believe that this will be quite enough. But this is clearly a fallacy. To understand this, just carefully study the generated content. What do we see? Here are just a few of the most obvious problems found in texts created by artificial intelligence:

  1. There is no semantic load and consistent presentation of the material. The text seems to reveal the main topic, but it lacks specifics, phrases and ideas are confused, and there is no logically constructed sequence of presentation of thoughts. That is, in the end we get material that seems to be about everything, but without detail. By right, such materials can be called empty. Users will not find answers to their questions in them.
  2. Poverty of vocabulary, too florid presentation of the material, complex semantic structures. You can see that the same words are repeated in the text, specific word forms and outdated phrases are used. This is what prevents you from seeing the sequence of thoughts and assessing the semantic load.
  3. The absurdity of what was written. A similar phenomenon is also often encountered in practice today. Relevant for those cases when the editor does not pay enough attention to checking the generated content. It is especially common in complex and rather specific topics.
  4. Inconsistency of meaning. A similar problem when working with artificial intelligence can be especially often seen when foreign sources are used as source material, when the content contains phraseological units. Neural networks, despite all their technology, have not yet learned to capture the essence of such material.
  5. Inconsistency in style. Due to the fact that neural networks can search for information from different sources to write material, the result may be material in which different communication styles will be intertwined. For example, the text may begin with a strict business style, then notes of familiarity and inappropriate jokes may appear in it. Such a decision should in no case be allowed to business representatives who have already worked their own brand voice and follow it in their daily work with text content.
  6. The presence of an abundance of keywords in the content. A similar phenomenon is observed in cases where few synonyms are used. It should be understood that overspam — This is not only a deterioration in overall content indicators, but also a high probability of blocking by search engines.

It should be understood that the use of low-quality text content in practice will negatively affect not only its perception by the user audience and the company’s image, but will also worsen the conversion and ranking of the resource in search engines. This means that low-quality content will significantly worsen the efficiency of your business development and reduce your income level. So what should the text be for the website, social networks and other online representations of your business so that it is appreciated by both the user audience and the search engine?

Indicators of quality text content

For text content to be called ideal, it must comply with the following indicators:

  • Correct writing. If you want to check yourself further, we recommend using online spell checking services.
  • All material that will be presented in the review must correspond to the main topic. It is also important that it contains key phrases.
  • Using LSI words. We are talking about words that reveal the topic. This is a kind of addition to key queries. They will indicate to search bots that your text is relevant to the given topic.
  • Custom audience focus. It is necessary to make sure that everyone who reads your material can be convinced of your expertise and receive answers to their questions.
  • Compliance with a single style in the text. It is also very important to make sure that it matches the voice of the brand, that is, it fits into the corporate style of communicating with your company’s user audience.
  • Thoughtful structuring, the presence of headings, subheadings, numbered and bulleted lists. This is all that will make your material easy to read and understand.
  • Supplemented with graphic content where appropriate, as well as accompanying elements that increase the ease of perception of the material.

That is, you must understand that only high-quality text will be simple and easy to understand, which will be positively appreciated by every reader. It will contain answers to those questions that interest people at a given time. As a result, your website will leave a pleasant impression, which will automatically be redirected to the company’s business.

Now let's talk about how to create high-quality text content.

Preparing the terms of reference for writing the text

Technical specifications — This is the document on the basis of which the text will be written. That is, it sets out the main parameters of the future material, which the copywriter will focus on. In particular, a classic technical specification for text content will include the following points:

  1. Key words. These can be individual words or phrases that correspond to the queries that users ask when searching for a particular product, service, or information. In turn, they also describe the main topic to which the text should be devoted. These are the ones that search bots will focus on when determining whether to display your site in response to a particular user request. It is also mandatory to indicate the need to include words and phrases in a direct form in the text or to use declensions, the so-called word forms. When creating semantics, it is important not to overdo it with queries. Their excessive quantity will lead to the fact that the readability of the text will deteriorate significantly, and search bots will count your actions as overspam and apply sanctions, including blocking.
  2. Text volume. For the most part, it is described by the number of characters with or without spaces. You can read about what the length of text for the Internet should be here. The only thing we note is that these indicators directly depend on the chosen topic. You can roughly focus on the indicators that are available on competitors’ websites. But in any case, it is important to make the text as informative and useful as possible. This should not be an empty stuffing of symbols, because the audience will not receive any benefit from such a solution, which will negatively affect the attitude towards your resource.
  3. Approximate structure. It is optimal to initially let the copywriter understand exactly how you want your text to look. You can indicate the main headings and subheadings, on the basis of which the structure of the text will become clear. Such a solution will greatly simplify content writing, and will allow you, as a customer, to receive material that best suits your individual request. So, for example, if you plan to write a text on the topic of caring for house plants, for example, chlorophytum, then the approximate structure of the text could be as follows: description of the flower, features of caring for chlorophytum in summer and winter, types and frequency of feeding, how to replant correctly, reproduction chlorophytum
  4. Uniqueness and other technical characteristics of the text. Here are the criteria that you consider important for your content. For the most part, uniqueness, the presence of keywords in the text, nausea, water and a number of other SEO indicators are checked.

In the future, it is on the basis of this specification that you, as the customer, will accept work from the copywriter. That is, you will have to make sure that the material provided to you fully corresponds to the wishes that you initially indicated.

We will not dwell much on the process of writing text for the site, since the entire process of work will consist of collecting relevant information, as well as creating material based on it. Now we will pay attention to how to check the uniqueness of the finished content, the presence of keywords and additional words in it. Here are a number of recommendations that will allow you to improve your text performance.

Features of checking text uniqueness

Under such a concept as uniqueness there is hidden a percentage indicator of the difference between a new written text and the material that already exists on the Internet. The higher it is, the better. It is optimal for the uniqueness to be at least 90%. But here a lot depends on the complexity of the topic, the presence of specific words in it that cannot be replaced with synonyms. If this indicator turns out to be too low, the system will simply throw your resource out of ranking without adding it to search results.

Uniqueness check is performed using specialized services. Now we present several of the most common solutions that have proven themselves to be excellent in the workflow.


Service for checking the uniqueness of text with fairly broad functionality. Let us immediately note that this application is paid. The approximate price is from $69 per month. But we would like to point out that along with checking your text for plagiarism, you will also have access to a wide selection of other SEO tools. If you plan to primarily perform uniqueness checks, then the functionality present in the Lite version will be sufficient for you.

To start using this service, all you need to do is log in to your account and click on the “AI Content Tools” button, and select the “Plagiarism checker” option from the drop-down list. After this, the system will automatically redirect you to a separate page where you will need to indicate your personal Serpstat API token. This is a unique set of numbers that will be provided to you after purchasing the package. You can find it in the “Account Management” block. If in your work you need to check the number of remaining tokens to work with the “AI for content” option, you will need to go to the “My Profile” tab, and then to the “Tools” block, where you will find the relevant data.< /p>

I would like to draw your attention to the fact that the number of credits spent in the internal currency of the Serpstat service will be calculated in requests. So, as an option, one request for the English language will be 500 credits, and for other languages — 750 credits. After you indicate your personal token, a window will open in front of you in which you will need to enter your text and start checking it for uniqueness. The service has restrictions on the minimum and maximum length of content, in particular 256 and 10240 characters. Click on the “Calculate” button. In the results you will see a percentage indicator, as well as links to sites where the system found similar fragments.

Using this service, you can check your text in different languages:

  • Spanish, Italian, Romanian, French, Portuguese;
  • Danish, German, English, Swedish, Dutch;
  • Russian, Bulgarian, Polish, Czech, Ukrainian, Slovenian, Slovak;
  • Chinese and Japanese;
  • Turkish, Greek;
  • Estonian, Latvian, Lithuanian, Finnish, Hungarian.

As you can see, there are a lot of options. This means that with a high degree of probability this service is right for you. Along with checking the uniqueness of the text itself, this service also allows you to evaluate the URL, identifying the highest percentage of matches.

The main advantages of this service include a large selection of languages, a simple and easy-to-use interface. But the price of use here will be one of the highest in its category. If you plan to use other functions, then it’s worth buying, but if we talk purely about checking uniqueness, then let’s say it’s a little expensive.


Plagiarismdetector.net – a service that allows you to check the uniqueness of texts written in many languages. It's free to use, but there are limits that limit your ability to review content. In particular, you will not be able to check more than 1,000 words. If you decide to use the paid version, you will only need to pay $20 to check every 71,000 words. We would like to draw your attention to the fact that we are talking about words, not symbols.

To start using this service, you just need to go to the official website and follow the instructions step by step. So, you can copy the content you need and paste it directly into the input window, or upload the file from your computer using the “Upload File” option. or via DropBox. Another opportunity — load the URL of the page with the text that you would like to check using the “Check By URL” window. We would not recommend using the last option, since in practice it is clear that not the entire part of the text is pulled up or, on the contrary, elements present in the footer or other technical blocks are added.

If you want the program to not take into account material posted on a particular site when checking for plagiarism, add the appropriate link to the “Exclude URL” field. You can set such resources, there are several restrictions on this the system does not have. To run the text for checking, click on the “Check Plagiarism” button. and wait for the program to produce results. They will also be indicated as a percentage and will be highlighted in the upper right corner of the active window. All sites with which matches were identified, as well as the percentage of these same matches, will be indicated below.

A distinctive feature of this service is that you can save the scan results as a Word document. It doesn’t matter which option you choose for yourself, Download Report or Download Word Report: each of the links leads to a page for converting a PDF file into a Word document. As a result, you will have a file with a screenshot of the test results, which you can save for yourself. But you won’t be able to make any adjustments to it: there will be a picture in front of you.

Using this service, you can check texts written in 16 languages:

  • French, Portuguese, Spanish, Italian;
  • German, English, Dutch, Swedish;
  • Russian, Turkish, Vietnamese;
  • Arabic, Hindi, Filipino, Indonesian, Malay;

You can purchase a subscription to use this service for different periods of time, ranging from a week to a year. Accordingly, the verification limits will be different in these tariffs. If we talk about the advantages, then first of all it is worth highlighting the presence of quite rare languages. Experts also consider the opportunity to purchase a PRO package for a week as an advantage. Within its framework, you can check 50 pages of text. The only thing considered a disadvantage is the poor quality of conversion of scan results into Word.


Duplichecker — another service for checking the uniqueness of text. If you decide to use the free version, you will not even have to register on the site. Just go to the official page, upload the text for verification in the appropriate column. You can also download a finished document from any text format. You can also try checking the content via the page URL. But, as in the previous option, not everything works correctly here, so it’s better not to use this option.

When using it for free, you will need to initially enter the captcha, and only then click on the “Check Plagiarism” button. A few minutes of waiting, and you will see the results indicating the percentage of unique content in the total volume of characters. Links to pages where similar fragments were found are also provided. You can save the scan results in one of 2 formats: pdf or word. We would like to draw your attention to the fact that when you select the second option, you will be able to edit the results — This is a solution that the previous service from our selection did not support.

Using the Duplichecker service you can check text content in 18 languages:

  • Italian, Spanish, French, Romanian, Portuguese;
  • Dutch Danish, Swedish, English, German;
  • Russian, Turkish;
  • Korean, Vietnamese, Indonesian, Japanese, Arabic

Along with the free version, there is also a paid version. Specifically, you will need to pay $10 to review 30,000 words. At the same time, you can choose a weekly tariff for yourself if this option is more convenient for you in your work. The advantages of this option include the presence of quite rare European and Asian languages, as well as a free version. But a number of other fairly common languages that copywriters might need in their work are not here.

Features of checking the presence of keywords and LSI words in content

We would like to immediately draw your attention to the fact that frequency indicators for key queries — These are very relative parameters. They should not be taken into account with 100% accuracy. Most likely, they should become one of the basic indicators for you during the initial text check. That is, you can check how responsibly the cooperator approached the implementation of his task and included in the text all those requests, as well as additional phrases that were prescribed in the technical specifications.

There are also specialized services to perform this work. As an example, here we will use the ISTIO service. It works with texts written in English, German, Ukrainian, Russian. You will just need to paste the text itself into one window, copying it or indicating a link to a page from which the program itself will pull up the material it needs, and in another — those key phrases that the service should find. After that, click on the “Key Selection” button. As a result, you will receive a verification report that will indicate:

  • the number of words you specified in the text;
  • to what extent does the request correspond to the main topic of the text;
  • percentage ratio of the main keyword query to all words present in the text: important words (% in core) or absolutely all words, including stop words (% in text);
  • stop words, which also include prepositions, introductory words (you will not need to manually insert them or register them in the service, since they are already automatically entered into the application).

In a similar way, you can also check for the presence of additional LSI words in the text. In this case, we are talking about a technology such as latent semantic indexing, that is, latent semantic indexing. It involves checking words that define the topic. That is, just looking at them is enough to understand what exactly this or that text will be about. That is, in this case, you will need to again insert your text into one column of the service, and in the other indicate the LSI words selected earlier.

You can use other services that allow you to check the occurrence of keywords and LSI words in the text. Alternatively, it could be the same Serpstat, Miratext, etc.

Tips for improving text quality

Now we present a number of recommendations that can rightfully be called universal. You can use them when working with text content of any subject:

  1. Use active verbs instead of passive ones wherever appropriate. This is true for almost any topic with the exception of scientific materials. Agree, the phrase “our company has put into operation its first house” sounds more correct and beautiful than “the first house was put into operation by our company.”
  2. Try to avoid cliches and clerical expressions. Despite the fact that established phrases are understandable to many, they will not always look harmonious in the text. That is, avoid complications, write the text in a language that will be as simple and understandable as possible.
  3. Do not be too zealous with complex and specific words that may not be familiar to every person. If it is necessary to include professional terms and abbreviations, be sure to try to explain them so that readers do not need to go to third-party resources to understand what is being said.
  4. If you decide to use neural networks to generate text, then pay special attention to proofreading it. Focus your attention on unfamiliar words and stylistic features. You need to end up with material written in the same style as concisely and consistently as possible.
  5. Spell checking services can be used, but only as an additional tool in conjunction with regular proofreading. You cannot completely rely on the fact that the program will highlight absolutely all errors and not miss anything.

Not sure about the quality of your text? Try reading it out loud. Believe me, this way you will be able to better appreciate the logic and consistency of the presentation of the material.

To summarize

As you can see, writing high-quality text is not as simple a task as it might seem at first glance. Here it is necessary to take into account many nuances and subtleties, and approach the task in a comprehensive and professional manner. Before putting content into production, you need to carefully check it for compliance with the specifications, for the presence of keywords and additional words, determine the uniqueness indicator, and proofread it well for spelling.

Many of these works are not performed manually, but with the help of specialized services, which we discussed above. Which option should you choose for your work? this is an individual matter. Everyone makes the appropriate decision based on the material component of the issue, ease of use, functionality of the application, etc. But we would like to draw your attention to the fact that many of the services do not involve direct work due to the presence of certain regional restrictions. And here, one of the best solutions that will allow you to bypass such blocking and use automated applications will be mobile proxies from the MobileProxy.Space service.

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