TOP services for effective marketing in social networks VKontakte and Odnoklassniki

Modern social networks are platforms that can ensure the highest possible efficiency and stability in the development of almost any business. They collect a huge number of user audiences, which opens up unlimited opportunities for advertising their own goods, services, and organizing direct sales. Many business representatives have already appreciated this prospect by opening their own representative office on certain platforms. But in order to ensure maximum efficiency of the business in practice, to avoid a number of problems and common mistakes, it is important to approach the implementation of the idea as comprehensively and professionally as possible.

And one of the most important tasks is to choose the right platforms for business promotion. After the country introduced bans and restrictions on the use of a number of social networks, the interest of the user audience, and at the same time, business representatives, shifted to Russian platforms. For several years in a row, there has been an accelerated growth of such social networks as VKontakte and Odnoklassniki. They break previous records for the number of publications, active authors, and the volume of content created. The audience here is constantly growing. This is, by and large, all that opens up a lot of opportunities for business development. But, in any case, you can’t do without an effective marketing strategy.

Specialized services will help you stand out from the competition, ensure a stable influx of user audience and minimize material and time costs for developing working strategies. So that you don’t have to spend a lot of time and effort searching for such solutions, we have made a selection of the most effective and working products. For convenience, we have divided them into separate categories depending on their main purpose.

In particular, as part of today's review, we will present you with a number of noteworthy services for collecting analytical and statistical data, delayed posting, monitoring content and mentions, monitoring cheating, and user audience parsers. We will highlight their main advantages and disadvantages, introduce the cost and features of their interface. This is the information that will help you navigate the available market offers and choose those solutions that will prove to be the most effective in practice in your work and will help implement social media marketing with the best possible result. So, first things first.

Getting to Know Popular Services for Post Planning

In this case, we are talking about those tools that you can use to automate the process of posting posts and stories in different accounts. That is, this is what will allow you to organize quick and convenient autoposting. In this block, we will provide 3 of the most popular solutions.

Postmypost Service

Postmypost is a tool developed specifically for convenient and flexible management of social networks, in particular for launching autoposting, as well as subsequent monitoring and analytics. It has its own neural network, using which you can generate posts and even content plans. Postmypost is presented on the market as a classic Internet application, a mobile version for devices running Android and iOS operating systems, and a cloud solution. Working with social networks Instagram, VKontakte, Telegram messenger, and YouTube video hosting.

For the first acquaintance, you can use the seven-day free version, and then you will have to make a payment of $ 10 per month, but the price directly depends on the functionality you need. But already in the basic tariff there are elementary analytical tools, the ability to publish posts, stories and even work in a team. If you are looking for maximum functionality, then you need the "Advanced" tariff.

To start working with this application, you must initially connect accounts in social networks (for the basic tariff, the permissible number is 5 pieces). Next, you will need to go to the "Publications" tab and click on the "Create" button. Here, create a post for one or more networks, account. The process of filling out the form itself is standard, that is, you write the text, add a video or photo. The only difference is that you specify the date of the planned publication.

The advantages of Postmypost include:

• the ability to customize the publication of the same content simultaneously in different social networks;
• effective monitoring of all incoming messages, which will allow you to respond to user requests and comments as quickly as possible;
• the ability to collect analytical data on likes, subscriptions, unsubscriptions, comments;
• the ability to customize the publication, as well as organize teamwork;
• the presence of a fairly impressive arsenal of ready-made templates, the ability to customize, a built-in AI assistant.

The relatively weak points here include the lack of a filter for selecting by keywords, the inability to organize integration with other analytics systems and advertising accounts. Also, here you will not be able to analyze the accounts of competitors: work can only be carried out with your profiles.

Hooppy Service

Hooppy is a tool that will help you create and publish posts in various social networks, launch cross-posting, track comments and filter them. There is a free seven-day trial period, but paid plans start at $1 month. Within the framework of the cheapest of them, you can simply automate the process of publishing posts with photos and text. To get the most out of them, you will need to choose the VIP plan. Its cost is about $4 per month. But within its framework, you get full functionality, from cross-posting to cleaning posts, translation, rewriting, teamwork, advertising marking.

As with other similar products, initially through the "My Accounts" section you will need to connect to this application all those pages in social networks with which you plan to work. Next, in the "My Posts" tab, you create a new publication and configure its settings. It is also possible to batch upload posts.

The main advantages of Hooppy include:

• the ability to set up auto-posting in different social networks, and simultaneously;
• automatic deletion of spam, reposts, advertising;
• auto-publishing of various content: posts, articles, stories, clips, shorts;
• the ability to additionally connect RSS in order to post news from a specific site;
• more than affordable tariffs in combination with maximum functionality: it will be difficult to find analogs by the combination of these parameters.

But here again, there is no mobile application, there is no ability to analyze competitors. Also, post analytics is excluded.

SMMplanner Service

SMMplanner is an extremely popular service for delayed publications, equipped with its own image editor. It is presented as a web application and a cloud solution. It supports such platforms as Telegram, Facebook, VKontakte, Pinterest, Odnoklassniki, TenChat, Instagram, X. Like many other solutions, there is a free weekly trial period, allowing you to work with 5 pages on social networks at the same time. For the "Pro" tariff, you will have to pay about $9 per month, receiving full functionality for this money.

To work with these tools, you need to connect all the necessary accounts, and then in the "Posts" section prepare a post and choose the date of its publication. And from the advantages of this solution we will highlight:

• free trial version available;
• ability to publish materials on different platforms;
• easy and convenient team and collaborative work;
• built-in neural network that can be used to generate post text, content plan, edit photos and perform many other related tasks;
• availability of a calendar for editing posts.

But there is no mobile version here, and in order to collect analytical data, you will need to additionally connect DataFan.

Getting to know the services for collecting analytics and statistical data

In order for all your work on promoting your business in social networks, promoting business accounts to be as effective as possible, you must clearly understand what target audience you should focus on in principle. That is, you need to determine the groups of people who will be interested in your products and services. Here, gender, age, interests, activity at different times of the day, region of residence, and a number of other criteria are taken into account. Collecting all this information manually is mostly impossible, as it requires a huge amount of time. In addition, there is a possibility that while you are collecting all the data, it will already become irrelevant. To simplify such work, as well as speed it up, you can use the services that we will talk about later in this block.

LiveDune Service

LiveDune is a service that you can use to automate a large number of tasks in the context of SMM analytics. In particular, you can receive detailed information about your own account, as well as competitors' pages. This product is presented as a classic application, but it can also be used in a cloud environment. Suitable for working not only with social networks VKontakte and Odnoklassniki, but also with such platforms as Facebook, Instagram, Telegram and many others.

In order to evaluate the convenience and ease of working with this service, you can use the free product during the trial period for 1 week. Then you will need to make a regular fee of $10 per month. Within the cheapest tariff plan, you can connect 5 accounts and one additional employee to work. The functionality of this tariff also includes autoposting, monitoring of mentions, comments, reviews, messages. There are also other tariffs for solving a wider range of work tasks.

LiveDune has a simple and well-thought-out interface. Here, the dashboard will display statistical information sorted by audience engagement indicators for the specified period of time. If you pay attention to the graph, you will see how this indicator has changed over time. Additionally, it is possible to control statistics on the audience, reach, engagement, comments and mentions. If desired, you can compare your account with the personal pages of your competitors. The permissible number of accounts for comparison is 50. Based on the collected statistics, the program will generate a report for you, indicating a number of key parameters for the studied period: the number of subscribers, comments and likes.

In order to schedule publications, a calendar is provided. You will simply need to mark the release date of your material in it. The program will implement everything else automatically. Additionally, there is also the ability to moderate messages, track target actions of users, and check bloggers for cheating. The latter aspect will be very important for those who select opinion leaders for subsequent cooperation.

Among the main advantages characteristic of the LiveDune service, we highlight:

• affordable rates, as well as a free 7-day trial period;
• convenient and easy-to-understand dashboards;
• the ability to organize collaboration;
• automatic data collection from competitors' accounts and the formation of a visual table with the main parameters;
• convenient and fast integration via API.

But before using this service in your work, you should understand that a mobile version of such an application does not exist today. In addition, you will not be able to monitor the prices and budget for the promotion of your competitors. These are the points that can be attributed to the disadvantages of LiveDune.

JagaJam Service

JagaJam was developed specifically to obtain statistical data from social media accounts. It is able to analyze posts, monitor the dynamics of subscribers, activity and engagement. Allows you to create a portrait of your target audience and evaluate the effectiveness of your posts. Can be used as a web application or as a cloud solution. Suitable for working with almost all social networks, as well as video hosting services.

We would like to immediately draw your attention to the fact that there is no free version here, and the minimum tariff is $9 per month. Here you will get quite limited functionality. In particular, you will be able to manage only 1 project, that is, 1 account, monitor 1 competitor and 1 blogger. To get access to managing 28 pages, you will need to buy the Basic package for about $20 per month.

After starting the collection of analytics and statistics, you will receive a generated Excel report, including the position of your account in the rating, the effectiveness of individual posts, an assessment of the effectiveness of the entire page depending on the number of subscribers, coverage, engagement rates, the number of comments and reactions. Moreover, you can compare the promotion indicators in your accounts in different social networks to understand which of them give the best results, where there is a drawdown in key characteristics.

The main advantages of the JagaJam service include:

• a wide variety of tariffs, allowing you to choose the best option for yourself depending on the number of pages you plan to work with;
• convenient and easy-to-read report results, as well as the ability to create a summary table that will include absolutely all the metrics that were analyzed;
• a fairly wide functionality that allows you to evaluate a huge number of parameters.

Among the disadvantages, we note the lack of a free tariff or at least a trial version, the inability to organize teamwork, as well as the lack of a version adapted for work from mobile devices.

Popsters Service

Popsters — a service that works online and allows you to collect analytical data from posts and accounts of competitors, social networks. In one window, you can collect information collected from up to 12 different pages and even sites. Supports work with the platforms VKontakte, Odnoklassniki, Telegram, X, YouTube, TikTok. A free trial version for weekly use is provided. Here you can perform 10 downloads. Subsequently, you will have to pay about $ 6 for working with each social network. In this case, you get full access to the selected site.

To get statistical data on the account being studied, you will need to specify the name of the page or directly enter its address in the search bar, and also select a time interval. In the results, you will see all publications posted in the feed for a given period, as well as statistical information on the main indicators. You can also view certain characteristics on graphs, analyzing how they changed over the corresponding period. In particular, you can track the number of likes, the dynamics of reposts, the number of posts, comments, hashtags and other indicators, including the engagement rate.

There is also the option to create a separate table and upload general statistical data for a specified time interval: the number of subscribers, likes, publications and comments. Full information on a specific page will be presented in the "Table" tab. In addition to the previous parameters, there will also be an average daily engagement rate, audience engagement rates for individual posts, the level of publication attractiveness, etc.

The main advantages of the Popsters service include:

• a free trial period, as well as access to the full functionality of the application within the paid tariff;
• the ability to generate and download analytical reports, add a large number of parameters to them to get a clear picture of competitors' accounts and your own pages;
• the presence of a keyword filter, which will allow you to collect statistical data on a particular product, service, etc.

But here you will not be able to organize joint work, and there is no possibility of opening guest access. The application only works in the desktop version: there is no mobile software.

Getting to know the services for monitoring mentions

In order to ensure effective development and promotion of a business in social networks, it is important to constantly keep up with the times, take into account current trends in your industry, and monitor what steps your competitors are taking. It is also very important to identify your weaknesses and notice the mistakes made by other companies in order to build the most effective strategy in the future. Services for monitoring mentions will provide significant assistance in implementing such an idea. You will see everything that consumers say about you or your competitors, and draw appropriate conclusions for yourself.

Brand Analytics Service

Brand Analytics is a full-fledged system for analyzing social networks and other media, capable of tracking any mentions of brands in various sources. They are presented on the market in the form of a classic desktop application and a mobile version for iOS and Android devices. Suitable for working with a wide range of social networks and other platforms. To test the product, you will need to send a corresponding request to the developer's email. In response, you will be given a week of free use of the demo version. The basic tariff plan will cost you $33 per month. Within its framework, you can collect up to 10,000 messages in one account per month, while choosing 4 separate directions for tracking, as well as monitor sites by pictures, tags, texts, videos.

To launch the site into operation, you will need to specify a list of words by which you want to track mentions. Subsequently, the analysis will be carried out even taking into account the tone of the messages. This is implemented thanks to the built-in AI assistant BrandGPT. The report displays the dynamics of the total number of mentions, as well as fluctuations in positive and negative reviews. Also, if you go to the personal account of the platform, you can write a response to this or that user directly from here.

Among the advantages of this solution, we highlight:

• availability of a mobile version of the product;
• the ability to undergo free testing before purchase;
• the ability to track the tone of mentions, video services;
• convenient, quick filter setting by key queries;
• selection of competitors and analysis of mentions of them, work with influencers.

Among the disadvantages, users highlight quite expensive tariffs, as well as the lack of an option for scheduling publications.

DataLocator Service

DataLocator is software designed to monitor mentions of brands in various media, social networks. It works in real time and is based on a neural network. Supports a wide variety of platforms, including the RuTube video hosting. It can be used as a classic web application or as a cloud product. There is no free version or even a trial period. To evaluate the capabilities of the service, you will need to purchase a basic tariff plan, paying about $ 15 per month. In this case, you will get access to 5 topics and over 60 million sources. Analytical reports can be received by email or to a personal account in the WhatsApp messenger.

To start working with DataLocator, you will need to go to the "Mentions" tab, and then in the "Links" section, specify all the sources from which you would like to collect mentions and analyze them. The service will generate a report in the form of a visual dashboard with diagrams and add it to the "Statistics" tab. Here you get access to general statistics, including additional aspects of mentions, such as tonality, sources, tags, and you can additionally use a demographic filter.

Among the advantages of DataLocator, we highlight:

• a wide selection of platforms for monitoring: media, review sites, video services, blogs, social networks, messengers;
• the work is carried out using neural network algorithms;
• the ability to track the tonality of mentions, determine the geolocation, gender of the author;
• the report can be downloaded in the most convenient format for you;
• simple and convenient integration with additional services via API;

One of the most significant drawbacks is the lack of a free version and even a trial period. And there are only 2 paid tariffs: basic and maximum. There is no mobile version of the software either.

IQBuzz Service

IQBuzz is an online platform capable of monitoring various services, thereby ensuring brand reputation management, user opinion analysis, competitor and audience tracking. It can be used when working with various platforms. Users will have the opportunity to test the product for a week (a corresponding request is sent to the developers by email). The paid plan starts at about $10 per month and will include monitoring of 3 main topics and 3 more subtopics. It will be possible to additionally connect one more user.

The report will be provided in the form of a visual dashboard, which will display basic information about the number of mentions, the mention of a keyword per day, as well as information about engagement indicators, coverage, the number of authors mentioning a particular word, unique resources per month. If desired, you can track the dynamics of documents where your keywords were indicated for any period of time. Additionally, you can generate reports on topics, document types, sources, find out where the authors of publications are currently located, etc. To start a search, you can even use complex criteria. There are custom search operators here, and you should focus on them when making settings.

The main advantages of IQBuzz:

• the ability to work with most sites, including monitoring video services;
• a free trial period, reasonable rates;
• the ability to track the tone of mentions.

There are no mobile applications here, and work with bloggers is not provided.

Getting to know the services for content analytics

In order for your strategy for promoting your business on social networks and promoting the accounts themselves to be as effective as possible, it is important to understand how highly the user audience rates this or that content. That is, each publication, each post must be analyzed without fail, the number of likes, comments, reposts measured. This will allow you to make adjustments to your own strategies and offer the audience the material that will obviously be interesting to them.

FeedSpy

FeedSpy is one of the most convenient content analytics services in social networks such as X, Instagram, Odnoklassniki, Pinterest, VKontakte, Facebook, as well as the Telegram messenger and YouTube video hosting. It is presented in a cloud environment. As part of the free tariff plan, you can work with one platform and download up to 5 analytical reports. For about $5 per month, you get full functionality and an unlimited number of downloads, but for one social network. That is, you will need to purchase a separate tariff for each platform.

To start working with this service, you just need to attach a link to your community or a specific user. After that, you will receive a list of posts with basic characteristics. Additionally, you can set sorting by publication time, comments, likes, reposts. If you click on the “Filter by quantity” button, you will receive a selection of publications, built from the largest number of comments to those where there are none at all.

FeedSpy allows you to analyze individual pages and generate a report in the form of a table, line graph, bar chart for a weekly period of time. If you hover the cursor over the charts on a specific day, you will see analytics for that date.

The main advantages of this service include:

• the availability of a free plan, and not only during the trial period;
• there is an option to select competitors;
• a wide range of options for generating reports: Excel, png, jpeg, svg, pdf;
• the ability to analyze the activity of the user audience for a certain period of time.

There is no mobile application here, and there are no dashboards either. Some also consider the limited parameters for filtering and sorting posts to be a disadvantage. There are only likes, reposts and comments here.

Getting to know the cheating monitoring service

This solution will be useful for those who plan to work with opinion leaders and would like to determine whether they used cheating when developing their account. Thanks to this, you will be able to choose an influencer who will really have an active and fairly large target audience.

AntiDogs Service

Probably the only free product in our selection, but it works exclusively with the VKontakte social network. If you are interested in the so-called “eternal access”, then you will have to pay about $6 for it. In this case, you get lifetime access to this service, as well as the ability to clean your account from inactive, blocked users an unlimited number of times.

To detect cheating, you will need to enter the corresponding link to the account in the search bar of the service and click on the "Scan" button. A few seconds of waiting, and you will see information showing what percentage of the audience is real users, and what was cheated artificially.

The main advantages of this solution include:

• quite broad functionality within the free version of the product;
• maximum ease of use, quick results;
• the ability to clean pages from blocked, deleted users.

But you must understand that the work will be carried out exclusively with the VKontakte social network. In addition, there is no mobile application and no way to sort the user audience by age or other criteria.

Getting to know the services for parsing the target audience

In order to build the most accurate targeting parameters when working in social networks, in order to understand what kind of audience your business should focus on, you must create a so-called "portrait". Specialized parsers will help to significantly simplify the solution of this problem.

VK.Barkov.Net Service

Here, consumers are presented with a universal set of tools that allow them to find an audience on such platforms as Telegram, VKontakte, Odnoklassniki. Here, consumers are offered a one-day tariff plan for about $5, or you can pay about $10 and use this service for a month without restrictions.

Initially, you will need to log in to the site, and then specify what information you would like to collect: community or groups, individual users, comments, posts, etc. You also select the areas from which the collection will be carried out: by competitor groups, communities with similar topics, filtered categories. Key queries, gender, age, location and other parameters are set as settings for searching the target audience.

The main advantages of the VK.Barkov.Net service include:

• the ability to collect audience data on thematic communities, individual users;
• parsing can be performed in the most popular social networks, where the widest audience is represented;
• the ability to collect contact information left by users in the public domain.

The disadvantages are quite trivial: the lack of a mobile version and free tools.

PromoPult Service

PromoPult is a fairly universal product that combines the functionality of collecting information about communities and individual users. Suitable for working with the VKontakte social network. To use this tool for free, you just need to register on the service. Next, you simply add a link to the community where your target audience is represented, set the corresponding keywords. Subsequently, you will be able to edit the list, adding new phrases to it and deleting those that have already lost their relevance. If necessary, you can also add negative words, set group characteristics, and adjust the number of intersections. As a result, you will see how many subscribers from your group are also members of other communities and get a list of them.

The report can be viewed online or downloaded as an XLSX document. Main advantages:

• free to use;
• opportunity to choose a suitable report format;
• target audience portrait collection can be performed both by groups and in relation to the users themselves;
• opportunity to see the intersection of audiences in different groups;
• you can use the collected audience as a basis for setting up future advertising campaigns.

The main disadvantage is the limited use, in particular only the VKontakte social network. This also includes the lack of a mobile version.

Summing up

We hope that all this information that we presented in today's review will help you choose services for promoting your accounts on social networks and other online platforms that will meet your needs in terms of functionality and price. But in any case, you should have tools at your disposal that will allow you to create a portrait of the target audience, collect analytics and provide statistics on your accounts, as well as competitors' pages, analyze the quality of the content, and monitor mentions. If you plan to work with bloggers, then be sure to check their accounts for cheating. Delayed posting will also be a useful solution for automating work. We have already told you about all this in detail. It remains only to decide on the choice.

But, in any case, you should understand that such work will very often involve multi-threaded actions, exposing you to increased risk from the system. There is also a risk of losing confidential information, blocking when working with sites, when performing certain actions, which will negatively affect the effectiveness of marketing in social networks.

Mobile proxies from the MobileProxy.Space service will help prevent this, ensure confidential, safe work on the Internet, bypass regional blocking and any other restrictions. Affordable tariffs in combination with wide functionality, simplicity and ease of use, high security indicators - these are new standards of modernity when working on the network. And all this is received by everyone who decides to take advantage of our offer in practice.

You will also have the opportunity to test this product absolutely free of charge for 2 hours before purchasing it. So you can make the most appropriate and balanced decision for yourself, which will become the basis for the most functional and secure work on the Internet. More information about MobileProxy.Space mobile proxies can be found at the link https://mobileproxy.space/en/user.html?buyproxy.

Share this article: