Web page: types, functions, features
It is difficult to find a person who does not use the Internet today. Here we find the information we need, entertainment, educational, text and multimedia content. In order to provide users with information in a simple and understandable format, a web page is used. Each of you has seen them and understands what they look like. Well, not everyone really understands what a web page is, what types it is, and what functions it performs. If you are planning to launch your own website, you must understand what information should be presented in a particular block. You also need to know how to create this very web page and how to work with it in the future. Understand what problems may arise and how to solve them.
We will now dwell on these issues in more detail.
What is a web page
Web page, also known as the website’s internet page — This is an electronic document filled with text, graphic, audio or video content. To view it, web browsers are used, or as we used to call them browsers. It is from them that access to the Internet and subsequent work are provided. Today, users are offered a huge variety of different browsers. The most common solution is Google Chrome, Yandex Browser, Opera, Firefox, Safari, Internet Explorer.
To store all Internet pages, special hardware is provided with a large amount of memory — server. Today there are a huge number of such servers all over the world. They interact with each other, forming a huge network that connects users from different countries and regions of the world. The server's responsibilities include processing all requests that come from browsers, as well as finding a response to them and sending it to the user device. In such interaction, the address of the page, also called the URL, plays an important role. It contains important information on the basis of which the system identifies a particular web page. Each of them has its own unique URL, through which both the system and users find it on the network. It contains the following data:
- protocol name: http:// or an encrypted version of the protocol https://;/li>
- domain name: will look like www.site.ru;
- path to a specific page of the site: in our case it is written as www.site.ru/page1.
Varieties of web pages
Several pages that have the same domain name, design, are related to each other by topic, are called an Internet site or web resource. Depending on the purposes for which they are used, there is a classification into 4 large groups:
- Informational. Such sites include various news portals and resources dedicated to a specific topic. That is, this is the place on the network where users can find the information they need.
- Commercial. They are created by online stores or other companies in order to attract the attention of the user audience to their activities. These can be either full-fledged multi-page sites with product catalogs, or small landing pages, created for the presentation of a particular brand, product, service.
On the site, all pages are combined with each other using navigation elements and links that allow users to easily move between different catalogs and sections. If you study the structure of URLs, you can see the hierarchy of each individual page, which greatly simplifies navigation. How many pages will be on one site — This is an individual decision of its owner. For some companies, just one page will be enough to convey information about their activities, while others have millions of them. These giants include various social networks, video hosting sites, marketplaces and even Wikipedia.
What functions does a web page perform
If we talk about the functionality of web pages, then it is worth highlighting 3 key areas:
- Providing user-generated content in any and all formats. This can be informational, commercial, entertainment material, presented in graphic, text, multimedia format.
- Ensuring interaction with the user audience. For the most part, all sites have a contact block where visitors will find information for direct communication with representatives of the website. Interaction also includes the presence of a shopping cart for adding products before purchasing them, a block with customizable filters that allow you to quickly find the desired information. Also, most of the resources allow you to ask questions, leave comments, etc.
- Organization of an online business showcase. This will contribute to simpler and more convenient communications between the audience and the company representative, familiarization with the goods and services provided, and increased brand awareness in the market. The company logo is often placed on the website page. It maintains a given style, color palette and everything that allows you to visually perceive information. All this will allow visitors to build a visual relationship between the site and your brand, making it easy to distinguish it from its analogues. And this is what helps increase loyalty and the level of trust.
For the most part, each page of an Internet site immediately performs all these functions simultaneously. That is, all of them can provide information about goods and services, simple and convenient navigation, a feedback form, and adding goods to the cart. If this is an online store, then it will provide information about current discounts and bonus programs. That is, on it you can get the most complete amount of the data that interests you, making a minimum of transitions between other pages.
What are the main elements of a website?
Surely, while browsing the Internet, you have already become acquainted with more than one page or website. They are very diverse, because each owner, when creating it, would like to stand out among competitors, make his resource as convenient and useful as possible for users.
But still, despite the apparent differences, the structure of most of the pages is the same. There are no generally accepted norms and requirements, but it still turns out that there is a certain template that is recognized as the most convenient for users, search engines. And website developers everywhere use it when creating certain portals. Moreover, thanks to this similarity, users do not have to navigate the page for a long time: literally on an intuitive level, they will understand how to find the information they are interested in.
So, a standard website will consist of the following key elements:
- Hat. This is the top line, which is the same for all pages of the site. It often remains visible even if you move between directories and subdirectories. At the very beginning they basically put the name of the company, its logo, if there is one, and then — search bar, contact button, shopping cart, button for registering or logging into an account, etc.
- Top menu. Here are the main sections of the site that the user can navigate between, quickly moving to the block that interests him. What elements will be located here directly depends on the type of site. So, if this is an online store, then most likely there will be a link to the main catalog of goods, to promotional offers or sales, purchase and delivery features, contact information, the “About the company” block, useful articles, etc.
- Side menu. For the most part, it is provided on the left side of the screen. This solution is very convenient for sites with a large number of pages and complex catalog structuring. In the case of an online store, sections with products will be placed here, which will be convenient for users to navigate when they are looking for this or that product. A filter system can also be provided here, which greatly simplifies the search for the required solution. The side menu can be hidden if necessary. Users will call it by clicking the mouse.
- Body. The main, main part of any web page that is filled with content. A text description, graphic material, video, and links to go to other pages will be posted here. The ease of use of users and the speed of finding the necessary information depends on how well thought out this part of the page is. Particular attention is paid here to structuring. Text material is divided into paragraphs and supplemented with images and videos. Lists must be used. When working with this block, it is necessary to take into account not only the convenience of users, but also the requirements of search engines. The latter will process your content before adding it to the index, that is, allowing it to be returned in response to user requests.
- The basement or as it is often called the footer. This is the final element of the Internet page, which is located at the very bottom. This is a kind of logical conclusion to the site header. That is, the company name and logo, and contact information will also be located here. Often this also includes information about general blocks that may be of interest to users: terms of payment and delivery, certificates, partners, offer, block with questions and answers, etc.
Regardless of what information you decide to add to certain blocks, the structure must be observed. This way, first of all, you will increase the convenience for your users, which will allow them to quickly find the information they need and structure it to suit their own needs.
Main types of Internet pages
If we analyze all the Internet pages that are currently available on the Internet, then depending on how the material is generated and displayed here, we can distinguish 2 separate large-scale groups:
- Static. Already from the name it is clear that such pages always retain the same appearance, regardless of how long users interact with them. That is, they are filled with certain material, which is always stored on the server. They are issued by the system in response to sent user requests without any additional transitions or modifications. The advantages of this solution include fairly high loading speed, reliability and functionality in operation. They are not difficult to create and require less brainstorming to complete. But so that such pages do not look too boring, same-type, monotonous, they often implement certain interactive elements. This could be a product gallery that scrolls through itself at a given time interval, a built-in chat with company representatives, multimedia content, a search bar with an embedded auto-completion option. That is, this is all that will allow you to rid your static page of uniformity and crowding and make it more useful and interesting for the audience.
- Dynamic. Such pages are capable of changing their content in real time, focusing on momentary user actions, as well as a number of additional parameters. They may contain elements that will change at a certain interval, regardless of whether you overloaded the page or not. Dynamic pages are not stored on the server, because the equipment is not capable of saving each of the variations. And there is no need for this, because each time some are formed in a special way depending on user requests. In terms of functionality, dynamic pages are much broader than their static counterparts. They look more attractive, are more convenient for users, and take into account their needs and wishes. Another significant advantage of dynamic pages — adaptability to any type of device. You can view them with equal convenience on a personal computer, laptop, tablet, smartphone.
Now that you know what an Internet page is, what blocks it should consist of, what types it is, and what tasks users can solve, it’s time to move on directly to getting acquainted with its creation. By following our recommendations, you will be able to complete this work as quickly, competently and simply as possible.
Creating a website: practical recommendations
All Internet pages, regardless of their type, are created using program code. But the approaches here will be different for both static and dynamic resources. Thus, when creating static portals, hypertext HTML markup language is used. JavaScript is used to expand functionality. Visual design is carried out using the CSS language. Initially, the code is written, followed by – domain structure, the page itself is thought through, the placement of text content and images on it. After the preparatory work is completed, the saved file is uploaded to the server folder on the selected hosting.
Compared to static ones, creating dynamic sites will be more complex and time-consuming. There are a lot of nuances to consider here. So, along with fairly standard interface design, it will also be necessary to put a lot of effort into developing the server part itself, the so-called backend. The presence of dynamics, as well as broader functionality and their complexity requires specialists to have deeper professional knowledge. Along with the languages that we have already talked about, above, you need to have a good understanding of server technologies, in particular PHP, Python, Ruby. Adequate knowledge of databases will also come in handy.
But the modern IT technology market offers users simpler and more effective solutions to the problem. Today you can create a website without even having deep professional knowledge in programming. It is enough to find the most suitable project management system for yourself, where a large number of ready-made solutions will be presented in the field of creating even complex dynamic Internet sites. The most popular and quite widely demanded solutions today include 1C-Bitrix, WordPress, Drupal, Joomla. Basically, each of these services has its own advantages and disadvantages. But if you take a closer look at all this, you can choose the most suitable solutions.
Modern website developers also come to the rescue of solutions such as website builders. Their effectiveness and convenience will be especially appreciated by those who are just beginning their acquaintance with this area and are not looking for any complex individual solutions. Among the most popular website builders that are already actively used in practice today are Creatium, uKit, Tilda, Tobiz. The very essence of the work here is to individually assemble a website page from individual blocks. This is a kind of constructor with a large set of ready-made templates, which in the end you can simply edit to suit your needs. Yes, if you compare the functionality of website builders and project management systems, the former will still be significantly inferior to the latter. But if you don’t want to delve into a complex decision, if you don’t have experience in creating websites or design development, then you won’t find a better solution than designers.
In principle, using constructors, it is possible to create an Internet page on almost any site. At least where this solution can be implemented from a technical point of view. Such portals include:
- All kinds of catalogues, directories and other similar services, where companies register only to improve their online presence. That is, a business registers in an electronic catalog, and then creates its own page in it, briefly describing the scope of activity and the services provided. Often such catalogs are studied by service providers who are looking for new markets, other business representatives who are looking for new ideas, and business partners. That is, having your own page in an electronic catalog or directory can give a new impetus to the development of your business.
- Social networks. Today social networks — it is not only a place where like-minded people gather, where interest groups are created. This is also one of the most popular and effective solutions for business development. Here, almost every company will find its target audience, be able to interest it, and attract it to its catalogs. All that remains is to create your own page, fill it with useful and exciting content that will really attract users, and then develop it.
- Freelance exchanges. There is a huge number of personal pages of both freelancers themselves and small companies that create their pages to attract a user audience, clients, and customers. The more presentable your page looks, the more professional its content is, the more chances of success you will have in achieving your task.
- Blogs, including all kinds of online representations of popular magazines, recommendation services and other platforms where information materials of one kind or another are regularly posted. In principle, absolutely anyone can create, maintain and develop their own blog. The main thing — find ideas that can really interest people and encourage them to return to your pages again and again.
- Marketplaces. This site contains millions of pages, the vast majority of which — These are product cards for a particular store. To create your online presence here, it is worth developing more than one page and paying attention to its content and design. But, using website builders, you can do this as quickly as possible, simply, since all pages will be as similar as possible. That is, you will only need to choose one template, adjust it to your own discretion, choosing one or another color scheme and fonts, and then create individual product cards.
That is, we can say with confidence that today site builders &mdash ; this is one of the simplest, most convenient, but at the same time effective solutions for developing Internet portals, especially those that do not have too serious requirements.
How to ensure work with Internet pages
In order to provide the user audience with the simplest and most convenient work with your website and individual pages, it is necessary to provide a number of tools for interaction. So, this can be scrolling, clicking on certain buttons, moving between pages using a link, filling out a feedback form, etc. It is very convenient if you implement a search option. The user will simply need to right-click to open the corresponding menu, enter in it the phrase that you want to find on the page and start the process.
Sites that you will work with frequently are often pinned to browser bookmarks. To do this, you need to click on the corresponding icon in the address bar. So, in Opera it will be a “heart”, in Mozilla Firefox — “asterisk”, in Yandex.Browser — "checkbox". If desired, the user will be able to save the page directly to their device through the “Save As” option. Next, simply indicate the location where you want to save the file you need and select the most suitable format for yourself: “entire document”, “document as a pdf file”, “texts, structure”.
In the same way, you can save pictures separately and open them in a new tab. Modern Internet pages also allow you to save the links present on them, print individual pages, while configuring individual parameters.
This is not all the functionality that can be implemented on modern Internet pages. Browsers are also expanding their functionality. So, most of them already support voice text playback, reading mode, and short retelling. Neural networks are used to implement some of these solutions. That is, the functionality is constantly expanding, which makes it possible to make the work of modern users with Internet portals more convenient, faster, and in some cases even intuitive.
What problems may arise with Internet pages?
If you did everything correctly, then your Internet pages are already up and running. Now all that remains is to control their availability to search bots and the audience. And this is one of the key aspects of success and satisfaction of the user audience with your resource. But still, in practice, errors may occur that will lead to the site stopping: it will be inaccessible to users: either the entire site or individual pages. The most commonly observed problems are:
- The page is out of date. If you see this message, it means that the local copy of your page is out of date, that is, there is a newer version of it. The solution here will be simple and banal: updating the page itself.
- The page has been moved. A similar error occurs if its address has changed. For the most part, resource owners warn their clients about this by providing a link to go to the site.
- The page slows down the browser. There are many reasons for such an error, and you will not be able to immediately understand what happened. It will be necessary to systematically eliminate factor after factor. Initially, you should clear your cookies and cache and use an antivirus program to exclude the presence of a virus. There is a possibility that your page has become slower due to connected extensions. Disable them one by one, checking whether the download speed has changed or not.
- The page is not responding. The browser will immediately give you a number of reasons why this error may have occurred. This may be a lack of Internet, or an incorrectly entered address. There may also be a problem with cookies. If the problem is the latter, then you will have to simply delete cookies through the settings.
- The site does not provide a secure connection. If you see such an error, then there is a high probability that your built-in antivirus is blocking such a connection on its own, believing that you want to go to a page containing certain dangers. If you are ready to take risks, then simply disable the program for a while or adjust the settings. The problem may also be an erroneous time or date, which are always synchronized by the system with network services during the process of authenticating your personal data.
That is, to ensure the stable operation of your web page, you need to make the correct browser settings, provide protection against viruses, unauthorized access, and monitor the stability of its operation mobile proxies from the MobileProxy.Space service will provide significant assistance with this. With their help, you will ensure a secure and confidential connection and will be able to access any sites, including those to which access is prohibited by law.
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