What you need to know about the work of a content manager

Recently, in parallel with the development of the Internet and all those technologies associated with it, a huge number of new professions began to appear. So, if it is necessary to think over a general strategy for filling sites and other resources, a content manager comes into play. He creates selling texts, reviews, analytical data, graphic content and performs a huge number of related works. As a result, you can create a resource that will attract the attention of the user audience, increase conversion rates, improve perception on the part of subscribers, visitors, and increase the recognition of your brand as such.

Within the framework of this review, we will dwell in more detail on what tasks will be included in the responsibilities of a content manager, and highlight the skills that this specialist should have. We will provide the main KPI criteria inherent in this profession. We will get acquainted with a set of tools that can greatly simplify the work of a content manager. We will tell you how a novice specialist can find a job and where companies can look for employees for themselves. The information provided will help both those people who are choosing a promising direction for their professional activity, and directly the owners of various Internet resources who would like to improve the efficiency of their work, ensure a stable influx of leads and, accordingly, income.

Getting to know the profession of a content manager

By and large, the responsibilities of a content manager will include full management of the content creation process for a particular resource. That is, the specialist will need to ensure that the website, social networks or any other platforms belonging to the business constantly display useful and relevant information for clients, monitor the regularity of its updating, and replenishment with fresh materials. That is, this person decides where and when certain materials will be published, forms them, posts them.

It turns out that in their work, the content manager coordinates the actions of a copywriter, SMM specialist, marketer, editor, graphic designer. By the way, not every business can afford such a large number of performers. Therefore, in practice, the content manager very often takes on all this work, turning into a kind of universal soldier who will manage absolutely all resources belonging to one business.

That is, the responsibilities of the content manager will include three key aspects:

1. Creating a content plan. This is a kind of general strategy for developing a business in the online space. It describes all the stages that will need to be implemented as part of promoting a business on the network. It indicates which sites will be involved, what publications and in what sequence they will be posted here. If necessary, you can always make changes to the content plan, adapting to current trends. But the basis will always remain constant.
2. Content creation. Initially, a content manager is a profession that coordinates the work of other specialists working on the creation of a website. That is, he must give each of them a technical task, order, what results and in what time frame he expects from them. If the company cannot afford third-party specialists, then the content manager independently prepares both text and graphic content for all sites, and also posts it. Here it is important to make sure that the material attracts the audience, is useful and interesting for them.
3. Collecting analytics. Regardless of what task is currently being discussed, its results must be constantly monitored, analyzed, and strengths and weaknesses identified. As a result, it will be possible to make adjustments to the content plan, thereby increasing the efficiency of the work launched. That is, only by controlling the entire process can the overall performance be improved.

The volume of work that a content manager will face daily is quite large. His responsibilities will include finding performers of certain tasks, drawing up the content plan itself, and issuing technical assignments for all employees. And all this must be completed within a strict deadline. The content manager must check the finished materials and make adjustments to them if necessary. He must also select platforms for posting publications, because for effective promotion it is necessary to work not only with the company's own resources, but also with third-party services. And all these stages must be kept under strict and constant control. His responsibilities also include communication with consumers, clients, reactions to their requests, and handling negativity.

By and large, the content manager's responsibilities will include building the brand's reputation, as well as maintaining it, monitoring modern trends in a particular niche and implementing them in their own materials, competitive offers, etc.

Only a person who has certain knowledge and professional skills can provide all this.

What a content manager should be able to do

In order for the content manager's work to be as productive and effective as possible, and to bring the desired result to the business, it is important that the specialist has the following knowledge and practical skills:

• Writing text content. It is not enough to write beautiful texts here. It is also necessary to learn how to adapt them to the interests and characteristics of a particular target audience, the platform on which they will be posted. They should also be useful to people. But it is equally important to make text content also adapted to the requirements of search bots. This is what will improve their ranking and, as a result, ensure effective promotion to the top of search results.
• Getting acquainted with the features of SEO promotion. For the most part, a content manager must create a semantic core, on the basis of which subsequent content will be prepared to fill the site, and be able to correctly fill in tags such as title (heading) and description (short description). The keywords themselves will need to be correctly distributed throughout the text itself, headings and other elements present on the page in order to avoid overspam, but to obtain a result that will allow the page to receive high responses from search engines.
• Processing graphic and video content, working with media files. To obtain material ready for publication, it is important to supplement the text content with images, videos, links. Here it is important to take into account what platforms the material is intended for. As a result, it is important to obtain a single, complete picture that would allow readers to better understand the topic that you are covering.
• Layout. Regardless of the topic in which the work is planned, the content manager must be well versed in HTML and CSS. That is, to understand how to publish material on a particular platform, how to remove creeping garbage from the code. By the way, the last point will be relevant even for those specialists who work with a dual site management system. Yes, it makes the work much easier, but it still requires comprehensive control and understanding where to look for problems and what they look like in principle.
• Understand current modern trends. In order for the material to interest users, it is necessary to choose the right topic. It should be interesting and informative. But it is also important that it touches on current market trends today. This is one of the key aspects of effective user audience coverage.
• Be able to analyze the results obtained. In order to see that the materials presented on the site really work in social networks, it is important to monitor the main indicators. This means that the content manager should have analytics services at his disposal, such as Yandex.Metrica and Google Analytics. With their help, you can see which pages attract more attention from the audience, which are read to the end, and which, on the contrary, are closed literally immediately after opening. All this will allow you to make adjustments to the compiled content plan, thereby increasing the effectiveness of the work.

KPI indicators of a content manager

KPI, that is, key performance indicators, is a tool designed to monitor and evaluate the work of individuals, as well as groups and entire departments, companies, allowing you to assess how effective the implementation of the launched business strategy is. If we talk about this coefficient in relation to a content manager, then the following points should be highlighted:

1. publication of articles, posts, formation of e-mail newsletters in accordance with the deadline specified in the content plan;
2. engagement, namely communication in comments, placement of likes, counting the number of reposts, content promotion;
3. increasing the number of people visiting a particular page of the site, an account in social networks;
4. the duration of stay on the site or on a personal page within one connection;
5. publication of exciting and relevant content, which will automatically contribute to increasing the visibility of the site in search results;
6. the number of leads and the level of sales on the network: actions that will be implemented within the framework of a well-thought-out strategy in combination with educational content and competent promotion should automatically work to attract the target audience and increase the level of sales.

Everything we talked about above allows us to make one simple conclusion - the work of a content manager is not as simple as it might seem at first glance. A person must thoroughly understand a huge amount of material, be able to think creatively, be as collected as possible in order to control a large number of parameters. And there is still a huge amount of work to be done related to text and graphic content. And not only that.

But the modern IT market offers significant assistance in performing all these tasks. In particular, we are talking about special tools that will speed up and simplify the daily work of a content manager. Now let's look at the main solutions in more detail.

Modern services at the disposal of a content manager

As we have already said above, the modern market offers a huge variety of tools that can greatly simplify the work of a content manager. For greater convenience, we will divide all these software solutions into five separate groups:

1. Working with text content.
2. Photo processing.
3. Working with video materials.
4. Creating infographics.
5. Processing audio content.

Let's consider the available and easy-to-use solutions presented in each of these categories.

Services for working with text content

This category presents everything that will improve the quality of texts that will fill the site or pages on social networks, simplify the work with their creation. In particular, we are talking about:

1. Advego. It will be indispensable when working with SEO texts. Shows existing errors, keyword spam, text wateriness, and its nausea.
2. Glavred. Shows the presence of stylistic errors in sentences, thereby improving the readability of the material.
3. Text.ru. One of the highest quality and most convenient services for checking the uniqueness of text content. Among other things, it also shows the wateriness and spam of the material, grammatical and spelling errors.
4. Language Tool. A tool that checks the grammar of texts. One of the main advantages is that the program works with thirty different languages of the world.
5. Grammarly. This tool is worth using for those who work with English-language content. It will improve the quality of the material by displaying errors and incorrect stylistic expressions.
6. Gufo.me. Allows you to delve deeper into a complex topic thanks to a selection of relevant dictionaries and encyclopedias.
7. Sokr.ru. With the help of this service, you can easily and simply understand the abbreviations and acronyms that exist in the Russian language today. One of the main advantages is regular updates.
8. Sinonim.org. This is one of the largest dictionaries of synonyms, using which you can avoid spam when writing texts even on narrow and specific topics.
9. Vocabulary.com. This is not just a translator from English. In addition to direct translation, it also explains the meaning of a word or phrase. It will be especially convenient when working with complex terms.
10. Reformer. Allows you to visually assess the quality of the text by adding markup, headings, lists, and quotes. As a result, you will be able to make adjustments to the structure of your material, making it more convenient to read and perceive.
11. WebCanape. An indispensable assistant when working with headings. It will offer you several options for headings for a text on a particular topic. You will just have to choose the most suitable option for yourself.
12. Typographer. Use this service to remove unnecessary spaces in the text, correct dashes and hyphens, quotation marks.
13. 8nog. A program that accurately counts characters in the text and removes double spaces, if any.
14. SpeechPad. This is a speech recognition program. Use it if you need to transcribe an interview as quickly as possible, record communication with a customer by phone or via audio messages.
15. Topwriter. A program that can compare two separate texts, determining their uniqueness in relation to each other. Moreover, it automatically offers several options for replacing certain phrases, which will increase the uniqueness of the material.
16. Stihi. An excellent program for creating creative content. Easily and quickly selects a rhyme for any word. You can use it to create an unusual and eye-catching title.

Photo processing software solutions

When working with the content of sites and profiles on social networks, it is very important to pay attention not only to text, but also to graphic content. It should be beautiful, harmonious, original, but at the same time unique. The following programs will allow you to get such a solution with minimal time and effort:

1. Canva. One of the most popular online graphic editors today. If you are already tired of Canva, you can try Crello. This is a newer tool that will work great when working with materials for posts, stories.
2. Little Card Editor. With this program, you can quickly glue text and images, presenting them as a single block, thereby eliminating displacement relative to each other.
3. Remove.bg. Uses artificial intelligence technology to remove the background from the image, focusing directly on the central element.
4. ImageSplitter. An excellent option for working with Instagram, as it allows you to split the original photo into three separate parts for publishing to the feed social network.
5. Unfold. Designed specifically for creating multifaceted collages and a series of stories.
6. Easil. Offers a huge variety of templates, fonts and color solutions that allow you to create unique graphic materials, including for social networks.
7. Image Resizer. With this tool, you can crop a photo to any format in a few clicks.
8. Flaticon. Designed specifically for working with flat-style icons.
9. ColorScheme. It will help with the formation of ideal color compatibility, thereby allowing you to create truly stylish and high-quality images for websites and social networks.
10. BeFunky. An online editor that will help you with image processing, including adding various filters to them for collage production.
11. VSCO. Also designed for processing photos. Users highly rated it for the presence of a huge number of original filters.
12. Recitethis. Will help add an inscription or quote to the picture. It is an easy-to-understand online editor.
13. Pablo. Adjusts the image for publication in a particular social network.
14. RawPics. Designed to convert images, reduce their size.
15. Optimizilla. This is an image optimizer that works on advanced photo compression algorithms, both with and without loss of quality. Allows you to get a reduced image size in JPEG and PNG formats.

These are the solutions that will help you do without the help of professional designers when preparing materials for publications. But the most suitable photos for subsequent processing can be found on special stocks. Today, there are quite a lot of services that offer free images. As an option, this can be Pexels, Kaboompics, Pixabay, ISO Republic, Freeimages, Dreamstime, Unsplash, etc. But if you wish, you can thank the creators of the photos, including with money to their personal wallet.

Services that will help improve your work with video content

In the work of a content manager, significant attention should also be paid to interaction with video content. And here the following solutions can be indispensable assistants:

1. Supa. A good option for working with social networks, as it allows you to create short videos in just a few clicks.
2. Voxgun. This is a program with which you can independently create animated videos using a pre-selected template. A similar solution is used when preparing stories and posts on social networks.
3. Storeo. It is worth using in the work of those who would like to form short 15-second clips for the same stories from large videos.
4. Quik. With this program, you can create and edit videos, adding original transitions, music, and specific graphics to them.
5. UpsalesLab. A full-fledged video constructor that will allow you to create a video from photos. It automatically synthesizes speech and automates all related processes.
6. Renderforest. This video editor has over 400 templates developed specifically for promotional videos, presentations, slide shows, advertising materials. With its help, you can also create an animated logo for your brand.
7. Animaker. This is currently the largest animation library in the world. Choose the solutions that will be most effective in your work.
8. WeVideo. A fairly good video editor with a set of basic functions for working with videos. Here you can upload source files not only from your computer, but also directly from social networks.
9. Lumen 5. It works on the basis of artificial intelligence, allowing you to automatically create short videos. It has an impressive library of video content.
10. Wave. This is a kind of media file stock. Today, their number has already exceeded 200 million. They are presented in more than 30 different formats. Along with such materials, you can also work with your own videos here.
11. Animoto. A program that will also help create a short video from photos.

Programs for creating infographics

In order to make your publications on social networks or prepare professional material for posting on a website, a content manager often has to work with infographics. We are talking about creating various diagrams, graphs and other materials that enhance the visual perception of the material, allowing you to convey important information most effectively. The following services have proven themselves well in work here:

1. Piktochart. It has proven itself excellent when working with analytical data. It is convenient that Excel documents can be used as source files here.
2. Infogram. Convenient, easy-to-use interactive infographics that can be used not only when working with websites, but also when creating presentations.
3. Creately. If your work involves creating fairly complex, multi-level diagrams and charts, then pay attention to this program. Yes, it will be more difficult to learn than other options, but it will also provide many more opportunities.
4. Venngage. It provides a large number of ready-made templates that simplify the work, allowing you to see the final result in advance. Provides the ability to make individual settings, including changing color schemes.
5. Google Charts. It provides the ability to build more than ten types of different diagrams.
6. Visual.ly. It contains a huge variety of free templates with which you can create diagrams, graphs, and charts. This is a kind of large-scale library of ready-made infographics, collected from different countries of the world.
7. SlidesCarnival. A very easy-to-use tool that will allow you to create the simplest diagrams in a few clicks, for example, for presentations.
8. Cacoo. With this application, you can not only create, but also publish diagrams, launch them for shared use, which will be especially important when working in a team.
9. Visme. This service presents everything that will allow you to get unique and at the same time original infographics. You are provided with a huge selection of free fonts, images, icons.
10. Smile Templates. Here you will find free PowerPoint templates, among which you can find excellent solutions for creating infographics, including business presentations.

Programs for improving the processing of audio content

When creating various publications, a content manager often faces the need to process audio content. At the stage of performing these works, the following programs will provide you with significant assistance:

1. Audionautix. Here you can select original music for your video projects, creating posts and stories for social networks. In this case, you will not be required to provide copyright for such content.
2. Anchor. This is a full-fledged hosting for creating podcasts. The main advantage is that you can use it absolutely free of charge.
3. Audacity. Using this program, you can edit audio absolutely free of charge, including with several tracks.
4. GarageBand. A program developed specifically for work on Mac devices. Here you can play music, record it, and send it to others.
5. Free Audio Editor. If you are just starting to work with audio content, then pay attention to this application. It is quite simple and intuitive. But the only functionality here will be recording and cutting fragments.
6. Audioblocks. This is a fairly impressive collection of audio files, sound effects, and music that you can use as a base in your work.
7. Ringr. With this program, you can create a communication environment when recording podcasts where several people will be present. In this case, the track of each participant will be recorded separately.
8. Music for makers. This service is an online storage of audio files.
9. Opinion podcast. This is a full-fledged mobile application developed for iOS devices. It has quite good functionality.
10. Buzzsprout. With this program, you can record, publish, edit podcasts directly on the desktop of your device.
11. Acoustica Basic Edition. A fairly professional tool that allows you to create high-quality audio recordings. It is offered to users in a free and paid version, which differ in functionality.

Let's summarize

The profession of a content manager is this is something that will require quite a lot of time, effort, including studying all the specifics of this area of professional activity, choosing suitable programs for work, developing your own strategies that can provide good results in practice. But the earnings in this niche are also quite good. On average, an experienced content manager earns about $30-$50 a day. But everything here depends on which company you will cooperate with, what amount of work will have to be done. One thing is to work with business promotion in social networks and quite another is to develop a large-scale strategy for the site.

With all this, the profession is quite promising, since Internet technologies continue to develop. Almost every business, in parallel with the offline environment, also forms an online presence for itself, and often even more than one. And this means that despite the fairly high competition in the market, you, as a content manager, will be able to find your customers. The social network LinkedIn can be of significant help in this, since it is where the profiles of applicants are mainly posted. To ensure that your candidacy is noticed by customers, write an interesting cover letter.

If you are looking for a job through a job exchange, then adapt your resume to the specifics of each company. If you see that the vacancy states knowledge of English, write a cover letter and the resume itself in English, thereby immediately showing that you really know the language well. By and large, even your personal social network profile can be an excellent resume that will demonstrate your professionalism and wealth of knowledge in the field of content marketing.

As soon as you delve into the essence of this work, study the specifics and the tools we talked about above, choose the most suitable solution for yourself, you will significantly simplify your daily work. Part of the process will be automated, which will ultimately save both time and effort. But we want to draw attention to the fact that not all of the above services are available for use in a particular country in the world. And if it turns out that you have regional restrictions, you will not be able to use these solutions. At least without an additional assistant, in particular mobile proxies from the MobileProxy.Space service.

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