Competent SEO site optimization: getting acquainted with meta tags

SEO-wise website optimization: getting to know meta tags

One of the main tasks that every owner of the – bring your resource to the TOP-10 search results. So it will be displayed on the first page of the results of processing user requests, which means that the probability that users will go to it will be much higher. And if at the same time your content or products turn out to be worthy, then, congratulations – your client. But achieving the goal is not as easy as it might seem at first glance. Therefore, for its implementation, the services of SEO-specialists are involved. For new sites, the development strategy is developed from scratch. But those resources that are already on the Internet need SEO-optimization.

Properly carried out work – a pledge of high site indexing, which greatly increases its chances of being at the top search results. And one of the important tasks here is assigned to metadata. Let's take a closer look at this point. Let's consider which meta tags should be used when SEO-optimizing a resource, let's get acquainted in more detail with each of them. We will show you how to check these indicators on your site. We will also show you how to intensify website promotion using mobile proxies.

Getting to know meta tags

Meta tags – a set of components designed to structure the accompanying information on the site page. They are no longer designed for people, but for search robots, specialized software, browsers and are designed so that they can read the information that is intended for them. Yes, there are meta tags that will be useful to users as well. As an example, the Title, which will be displayed in the page description on the browser tab and in the search results as the title of the snippet.

Today, a huge number of meta tags are provided, divided into groups such as NAME, HTTP-EQUIV, CONTENT. But since now we are talking directly about SEO optimization, then specialists need to pay attention only to NAME and tags such as:

  1. Title.
  2. Description.
  3. Robots.
  4. Keywords
  5. Viewport

Let's take a closer look at each of the categories. We also want to note that the headings and subheadings in the article also refer to meta tags.


Although we have attributed the Title to the meta tags, but, in fact, it is not. But it is very important for SEO-optimization. It should be filled in for all pages of the site without exception. The information placed in this tag will be used by search robots in the process of determining the relevance of the page. You can read more about how search bots work here. The Title is not displayed on the page itself, but it is always present in the search results and in the browser as a title.

This is a sort of title for the page, containing key information about the page. Although there is no limit to the length of the header, browsers will only display a certain number of characters. So, Google – it is 55-60, while Yandex has – 45-55 (with spaces). That is, it is important that a complete thought fits into the selected number of characters. Here you need to specify exactly what this page displays. Be sure to include the main keyword. It is formatted as follows <title>Title<title>


Also an important SEO-tag containing the meta description of the page. Initially, it was displayed by browsers in search results. But experts quickly realized that it could be used to manipulate search results. Browsers have responded to this and now they are generating a description based on all the content on the page. But in their work, search bots are still guided by the Description when determining the relevance of the page.

This tag is written as follows: <meta name="description" content="Page description">. And again: there are no restrictions on the length, but only a certain number of characters will be displayed in snippets. It is difficult to name single digits, because they are constantly changing. For example, the following display restrictions apply today:

  1. Google: desktop search is limited to 135-175 characters, and mobile – 100-120 characters.
  2. In Yandex: desktop search is limited to 160-260 characters, and mobile – 100-160 characters. But it is possible to click on the "Read more" button, and the description will expand to 500 characters.

Spending resources to increase the given description – there is no point, because users will not see this information, and search bots in general can perceive such a sheet as spam. Moreover, important information should be placed in the first 100-120 characters.

Remember: Description is written for all pages of the site!


This meta tag is designed to provide search bots with permission or prohibition to index the page. Several commands are provided:

  • index/noindex: indexing enabled/disabled;
  • follow/nofollow: indexing of links allowed/forbidden;
  • all: allowing both the page and links to be indexed at the same time;
  • none: simultaneous prohibition of indexing of both the page and links;
  • noarchive: Prevents search results from displaying a link to a cached copy.

This meta tag is written as follows: <meta name="robots" content="index,follow"/>. The values specified here will be understood by all search engines without exception. If you wish, you can specify for which browser these restrictions apply (instead of the word "robots" you should specify "googlebot" or "yandex". If this tag is not specified at all, search bots will index all pages by default. And if conflicting values are found, they will choose the positive option.


While meta tags were first introduced, search engines had a significant influence on them when ranking pages. Even today, Yandex takes into account the content of Keywords, comparing it with the content itself. But still, it does not indicate the influence of the page position in the search results. But if you abuse keywords too much, then search bots can take it all for spam, which at best will cause page pessimization, and at worst – will throw it out of the index altogether. If interested, we suggest reading how to remove an IP-address from spam databases.

When filling in this meta tag, you should adhere to the following form: <meta name="keywords" content="key 1, key 2, key 3…" />. Allowed number of requests – no more than 10. But keep in mind: the same phrases must be present on the page without fail.


The Viewport meta tag gained particular relevance after search bots began to take into account the adaptation of an Internet resource to display on mobile devices. And this – one of the ranking factors. That is, you should not neglect this meta tag. The only thing you need to know: its spelling – this is the task of template developers, not SEO specialists. But the fact that it exists and that it should be used is worth knowing.

This meta tag is written as follows: <meta name="viewport" content="width=device-width, initial-scale=1">. The content of the meta tag «width=device-width» tells the browser that the width of the display window should be automatically adjusted to the width of the screen of the device on which the page will be displayed. And the number "1" next to the label initial-scale indicates that the window will not be scaled, for example, when the screen is rotated.


Everyone who works on SEO-optimization of the site should start getting acquainted with it by checking the correctness of the meta tags. Also, the scope of work on the SEO audit will include checking:

  • semantic core;
  • internal and external factors;
  • behavioral factors of representatives of the target audience, etc.

Yes, the work ahead is complex and diverse. But only in this way it will be possible to ensure high-quality ranking and effective indexing of the site pages, which will be the key to promoting the resource to the top of the search results.

Why use mobile proxies for SEO

SEO-optimization – a rather complex and multifaceted task that requires an integrated approach from specialists and a lot of free time. But some of the boring and routine tasks that you will face can be automated. Take at least the same data parsing. It is very convenient when the program itself collects information that will become the basis for promoting your resource, structures and systematizes it. But the problem is that the anti-fraud system will quickly identify automated actions and block access.

An additional connection to the work of mobile proxies from the MobileProxy.Space service will help prevent such problems. In work, they will replace the technical parameters of your device with their own. Due to the dynamism, you will constantly access the network from a different IP-address and geolocation. That is, the system will not be able to notice violations and, accordingly, will not apply any sanctions. Mobile proxies will also be useful to other professionals working on the network, including arbitrators, SMM , marketers, followers, etc. Among the distinctive features of mobile proxies from MobileProxy.Space, we highlight:

  • providing each user with a private channel with unlimited traffic and access to a pool of almost a million IP-addresses;
  • the ability to change the address in the workflow automatically, on a timer or forcedly, using a link from your personal account;
  • changing your own geolocation, cellular network operator to bypass regional blockings;
  • simultaneous operation via HTTP(S) and Socks5 protocols, which is implemented by connecting to parallel ports;
  • 24/7 technical support.

Here you can learn more about the functionality of mobile proxies from MobileProxy.Space and buy them for effective implementation SEO-optimization.

Share this article: