How to start sales on Avito: fast, simple, effective

Today, to start your own business on the Internet, it is not necessary to create your own website, invest huge amounts of money in its development and subsequent promotion. To attract a user audience, familiarize yourself with your products, services, you can use third-party platforms. In today's review, we will talk about the Avito bulletin board. Depending on the specifics of your business, in particular its scale, type of goods, geography of sales, this platform can become both an additional and the only online representation of your company.

Let's take a closer look at the benefits that can be obtained from trading on Avito, we will tell you what rules to follow in order to create an ad that will really work. We will provide a number of additional recommendations that will make your interaction with the platform as effective as possible.

Advantages of launching sales on Avito

About 50 million people visit Avito every month, and the number of active ads has already exceeded 60 million. There is a huge selection of product categories, ranging from clothing, shoes, strollers, toys and up to electronics and household appliances. By and large, you can sell absolutely everything on Avito except for unlicensed software, counterfeit products, medicines and medical services, jewelry, weapons, tobacco, alcoholic beverages, and narcotics. It is also prohibited to provide financial services or sell securities. You can offer everything else to the consumer market. Along with new things, used ones are also presented here. Moreover, there is demand for both the first and second categories.

Even before starting work with Avito, you need to understand that the platform mostly works in the C2C format. It assumes that both the seller and the buyer are end consumers and there are no intermediaries or resale. Due to this, the level of trust on the platform is quite high. Recently, the B2C model has also begun to appear on Avito, in which entrepreneurs can create their own bulletin board and then work directly with it.

Among the most significant advantages characteristic of this platform, it is worth highlighting:

1. Simple and quick start of a business. You won't have to spend time and resources on creating a website or business profile (relevant when working on social networks and many other platforms), launching advertising campaigns, thinking through strategies.
2. A fairly impressive set of tools that will be useful for business development. In particular, this could be advanced statistics, automatic renewal of ads, creating store pages with a set of special offers, adding detailed descriptions, photo and video content. There are also quite a few solutions for promoting ads, which will make your products more visible to a wide user audience.
3. The presence of instructions, as well as regular publications by Avito employees of materials that will be useful for you. They will help you to get a more detailed understanding of the features of working with the bulletin board, the tools presented here, and to choose a tariff that will be most beneficial for you.

Creating the most effective ad on Avito

To start sales on Avito, you will need to create an ad and set up the acceptance of applications in it. It would seem that there is nothing complicated here. But practice shows that some ads on the board work effectively, while others, on the contrary, show extremely negative results. If you analyze this situation in more detail, you can understand that the whole secret here is in the correct design of your offer, as well as in compliance with the rules that are currently in effect on the site. In order not to create ads on Avito by trial and error, use the following recommendations:

1. Take a comprehensive approach to choosing the product you want to sell. You must understand what value it brings to potential buyers. Therefore, you should initially study the demand, evaluate the number of competitors, their offers, ideas, product reviews. That is, choose what is in demand. It is clear that there is no point in selling goods that have been hanging on the bulletin board for months and are not being bought.
2. Determine the price. The site does not have any built-in pricing tools. By and large, each buyer can sell the product at a price that is acceptable to him. But you must understand that too high a price will lead to the fact that buyers will leave orders with your competitors. And vice versa, too low a price will lead to losses. In addition, too cheap goods arouse suspicion among buyers. Often they simply consider them to be of poor quality and pass by. In order to decide on a suitable price tag, study the offers of competitors for a similar product, determine its cost, and then set a suitable option. Also keep in mind that very often potential buyers ask for an additional discount. Therefore, if you initially priced your product, say, at 1,000 rubles, you can set a price tag of 1,200, and then drop these 200 rubles. This way, the buyer will be satisfied with your loyalty, and you will sell the product at the price you expected. Avito offers quite convenient ways to adjust the cost of goods, which will allow you to experiment to your heart's content and set the most suitable current offers for yourself.
3. Select the category to which you will assign your product. This is where you will need to start creating an ad. Today, Avito offers quite a large number of sections, which are further divided into subsections. As an option, for example, goods for children are divided into clothes, shoes, toys, strollers, accessories for the children's room, etc. It is very important to determine which category and subcategory your product belongs to. Most Avito buyers do not use search engines, but rather the built-in filter system to search for the goods they need. That is, they choose the appropriate category and subcategory. And if it turns out that you make the wrong choice, potential customers simply won’t be able to find your product.
4. Think of an attractive title. This is what buyers will pay attention to first. Avito allows you to write up to 50 characters in this column and you should use them to the maximum. That is, you can already write the key advantage of your product in the title. You can add the brand name to the title itself, if it is well-known, a key detail or a characteristic. Such information will allow a person to see what kind of product is in front of him even before directly going to its card and studying the characteristics.
5. Write a product description. If your ad title attracts the attention of a potential buyer, he will go to your card and study a more detailed description. It is largely based on this that the decision to place an order is made. This means that you need to present your product as professionally as possible, provide the data that can interest people. The obligatory part itself will directly depend on what product we are talking about. If it is a wardrobe item, you can specify the material, possible color options, highlight the fittings, tell what other things it will go with, for what occasions it is suitable. But in any case, the description should contain information such as characteristics, parameters, properties. In no case should you include calls to participate in any sweepstakes in the description, do not highlight the advantages of the store itself without linking it to the product. This is what is prohibited on the site today. By the way, only ads in Russian are allowed for publication.
6. Upload photos. Photo content must be of high quality. In the pictures, you need to show all the details of your product, including the smallest nuances. It is important to adhere to maximum honesty here. Even if there is some kind of defect on the item, it is better to say about it now and give an additional discount than for a person to discover it after the purchase. This is fraught with complaints, negative reviews, which will cause general harm to your subsequent work on Avito. If desired, you can also add video content by pre-uploading it to YouTube. Among the prohibitions here, it is worth highlighting the presence of watermarks on photos, contact information, the use of words such as "urgent", "promotion", crossed out prices, etc.
7. We provide data for feedback. Avito provides for interaction with potential buyers by phone or through correspondence directly on the platform. That is, when creating an ad, you will need to indicate your phone number and even the best time to receive calls. You will also need to indicate your location.

All that remains is to save all the settings and your ad will be added to the board. To respond to potential customers' requests in a timely manner, you can enable notifications or use the Avito mobile app.

Additional recommendations for increasing sales efficiency on Avito

To help you easily and simply attract the attention of potential buyers, use the following recommendations:

• Choose the right time to post ads, especially when working with seasonal items. So, summer items can be sold from mid-spring until about mid-summer, while buyers begin to pay attention to winter clothes from the second half of September, but by the end of February, interest in them will drop significantly.
• Indicate large populated areas in your ads. Even if you are located in a small regional village, it is better to indicate the regional center or some large city. This way, more people will see your ad. In addition, if you want to target audiences from different cities, you can create several ads indicating these same cities. But in this case, you will need other photos and descriptions, since the uniqueness of the content is important for Avito.
• Build the right communication with customers. Communication should be professional, polite, correct. Answer all questions, even those that seem stupid to you. That is, it is important not to ignore a potential customer. If you are selling a single item, then remove the ad only after you have received full payment for it.
• When setting the price tag, include discounts in advance. Even if you give in a little to the buyer, you will increase the likelihood of a successful sale many times over. You can also provide an additional discount for the purchase of several items or several units of the same product, for pickup, etc.
• Approach the creation of text and graphic content as professionally as possible. Be sure to indicate the exact characteristics of the product. Where relevant, provide a size chart with measurements for the main parameters. Understand that in many ways these aspects will influence the decision of a potential buyer.

Let's sum it up

In principle, working with Avito can be simple and convenient, but at the same time effective in terms of sales. In order to create a really high-quality ad that will attract buyers, you will not need to make any excessive efforts or spend money. But you should still understand that the number of available free publications on this bulletin board is limited. Moreover, this figure may vary depending on the product category you are working with. And if this is not a problem for individuals, then for businesses all such limits are extremely undesirable. In principle, you can use paid packages for 1 and 7 days, gradually extending them. But there is a simpler solution, namely connecting mobile proxies from the MobileProxy.Space service.

In this case, you can create an unlimited number of ads on the site, and the system will simply not notice such work. The whole secret is that publications will come from different IP-addresses, and if desired, even from any geolocations. That is, the site will not see that there is one person behind the entire mass of ads. In addition, mobile proxies will provide you with high levels of privacy and security of the Internet, protect you from unauthorized access, bypassing regional restrictions and more.

Follow the link https://mobileproxy.space/en/user.html?buyproxy to learn more about mobile proxies, their functions and capabilities, current tariffs. You can also take a two-hour test for free. We are sure that you will immediately appreciate all the advantages that this tool provides when working with the Avito classifieds.

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