Massliking to attract target audience

Modern social networks are not only a platform for direct communication with like-minded people, friends, acquaintances. It is also an effective way to promote your own business, attract the target audience, as well as an opportunity to provide direct communication. During such communication, you can form the most trusting relationships, show your competence and reliability. Therefore, one of the most important tasks facing every business, regardless of which platform it plans to launch its work through, will be attracting subscribers. That is, it is important to have an audience with which you will subsequently interact.

And here one rather important question arises: how to attract people to your account? Even if you do everything right, if you work hard to promote your profile, no one can guarantee you a quick influx of audience. In most cases, with correctly organized work, the number of subscribers will increase. The rate of this growth will not always satisfy the needs and wishes of account owners. So what to do in this situation? One of the most effective solutions to this problem today is the use of mass liking. In this case, we are talking about promoting personal pages on social networks by multiple likes on various publications, posts, user comments in order to attract people's attention and receive feedback from them: the same likes or subscriptions.

As part of today's review, we will dwell in more detail on what problems mass liking can solve and what restrictions on such actions exist today in the most popular social networks. Let's get acquainted with the main varieties of this technique and talk about strategies that give maximum results in practice depending on a particular goal. The information provided will allow you to navigate this issue in more detail and ensure an influx of users to your pages on social networks.

Perhaps you will also be interested in such a question as mass registration of accounts on social networks.

TOP tasks that mass liking is designed to solve

Likes on social networks are a way to show that you liked the material presented in the post, that you consider it expert, useful, interesting. That is, it is a way to express your own sympathy. And if you like another user, then with a high degree of probability you will arouse their interest. When they see your reaction, they will most likely go to your account to get to know you better. Here they study the presented materials and also like each other, including simply as a thank you. But if they like what they see in the profile, if your products or services seem interesting to them, then, most likely, one like will not be enough - the person will subscribe to your profile.

It is on this principle of attracting a user audience that mass liking is built. It will involve mass placement of likes in the accounts of users who can be attributed to your target audience in order to receive a feedback. That is, from the main tasks that mass liking will solve, we will highlight:

1. Promotion of an account on a social network. This will be facilitated by an increase in the number of positive reactions on your page. Platform algorithms always check such actions. And here everything is clear: the more positive reactions a publication evokes, the more interesting it is for people and, as a result, it should be pulled up and displayed more often in the feed.
2. Attracting a loyal audience to personal business pages. If you correctly draw up a portrait of your target clients and direct mass liking to them, then with a high degree of probability you will get new loyal subscribers who will be interested in your page, as well as all those services or goods that you supply to the market.

Practice shows that this technology is most often used in the social network Instagram, although it can be safely applied on many other platforms. Imagine this situation: you go to your page and see, let's say, that the last 15 publications with your children are marked with "hearts" and they all come from one account - an online store of children's clothing. Perhaps your first impression will be the same as from open advertising and you will simply pass by. But, we cannot exclude the possibility that you will still decide to look at the page of this online store, so to speak, out of curiosity. Will you then perform some target action or put a like? Here everything will depend on what exactly you see in this profile. If there are really original clothing models, good prices, if there are interesting recommendations, publications, then, with a high degree of probability, you will not only like the posts you like, but also subscribe to this channel for subsequent interaction.

What we described in the example is the natural behavior of any person. That is why mass liking works great in practice. But the main thing here is not to overdo it. It is important to do all the work so that the system does not perceive them as cheating, does not attribute them to illegal. It is advisable to also use classic social media promotion methods in parallel with this. This is what will allow you to minimize the likelihood of blocking and pessimizing your accounts in social networks, but at the same time ensure a decent influx of interested users to the personal pages of the business.

To minimize possible problems, it is important to understand which platform you plan to work with and focus on the limits set by it on the number of likes and other nuances.

What restrictions on likes are in effect today in social networks

We would like to immediately draw your attention to the fact that none of the social networks that are presented on the market today support mass liking. Moreover, the platforms have provided for a number of actions designed to combat mass cheating of likes. In particular, they have set limits on user actions. That is, as soon as a certain number of reactions are received from the same device per day, you will not be able to set more. Let us repeat that such restrictions are currently in effect in absolutely all popular social networks today:

• Instagram. This platform does not publish exact limits on the permissible number of likes or other reactions. But you can still determine approximate limits based on user actions. Thus, the average limit for accounts here will depend directly on how long the page has existed on the network. For those who have registered relatively recently, the permissible norm is 10-40 likes per hour or 400-1000 likes per day. If your profile has been on the social network for more than six months, then the permissible number of reactions increases to 30-50 per hour or 800-1200 per day. It is also recommended to take a break of a couple of minutes every 10-50 likes. As soon as you reach the permissible limits, the platform will simply stop allowing you to perform these actions. That is, as soon as you click the corresponding button 2 times, it never becomes active. There is also a warning about the inadmissibility of spam. If you neglect these recommendations, the account will almost immediately end up in the shadow ban. That is, the information presented on it will be displayed in measured doses. Also, in case of repeated violations, blocking or even complete deletion of the personal page is possible. The so-called "eternal" ban is also practiced here, which also includes complete deletion of the account.
• VKontakte. This platform will be highly suspicious of absolutely all mass activity, including if you, as an ordinary user, start to like quite often. So, if you put about 15-20 likes in a row from one account, the platform will require you to enter a captcha confirming that you are not a robot. If you miss this action or make a mistake when doing it, your page will be blocked for a while. If you put about 300-400 likes per day, your account will be frozen. To minimize such problems, it is recommended to take short breaks, about half an hour every 5-10 likes. At the moment when the platform asks you to enter a captcha, it is better to stop and return to work again after a certain period of time. If you still decide to violate the limits, then you run a high risk of getting your account blocked. As you collect such bananas, their duration will increase. As a result, your account will be completely blocked and removed from the platform.
• Odnoklassniki. This provides for blocking pages for violations specified in the license agreement. This also applies to automated scripts. If you perform work on the platform that resembles the actions of bots or the promotion of subscribers, the system will definitely detect such an action and block your profile. If we talk directly about the limits on the number of likes, then there are also no clear instructions, but an analysis of user profiles shows that you can run into such a restriction if you put from 500 to 3000 likes per day. Here you will have a chance to remove the restrictions. To do this, you need to contact the site administration and explain that your actions were random and one-time. Emphasize that you simply really liked the material and decided to mark absolutely all publications, or that your phone fell into the hands of a child and he performed all these actions on your behalf, or provide other excuses indicating that it was an accident. But with such accounts you should be extremely careful in the future. If the violations occur again, then with a high degree of probability the page will simply be deleted.
• Facebook. The rules of this social network indicate that you cannot interact with content posted on the site with a very high frequency, regardless of whether automatic or manual methods are used. Here the limits will be in the range of 10 to 50 per hour of work or from 400 to 1200 likes per day. Again, it is very important to observe the intervals between their placement, so as not to attract additional attention to your activities. And when you reach certain limits, Facebook will temporarily limit your ability to put likes. By the way, this platform shows increased concern for the comfort of its users, so it very carefully monitors suspicious actions and immediately blocks them. If you violate the limits, you can fall under a temporary restriction of actions or your page can be blocked for a period of 12 to 72 hours. If the violations are systematic, the administration may decide to delete your profile from the platform completely.

But let us repeat that none of the social networks indicate a clear number of limits on likes and does not say when reaching what indicators your account will be blocked. The figures that we have given above are calculated based on the analysis of user profiles. In addition, such limits will be directly affected by how long your account exists on the platform, how active you were on it before this period of time, as well as a number of other factors. But in any case, it is not worth putting an ill-considered number of likes on any of the platforms.

What types of mass liking are used in practice?

We have already mentioned above that in this case we are talking about setting reactions to user posts. That is, in any case, the result will be the same - the "heart" next to the corresponding publication is highlighted after you click on it, and the system notes for itself that a person liked this material and counts the number of such likes and on this basis promotes it in impressions. But the way in which these works can be performed will differ from each other. In particular, you can put likes manually or automate the solution to this task. Accordingly, there are 2 main categories of mass liking:

1. Manual.
2. Software.

Now let's take a closer look at the features of each option.

Features of manual mass liking

In this case, we are talking about the fact that the account owner independently marks those publications that he liked by clicking on the corresponding button. Here, profiles are manually selected in accordance with the portrait of the target audience. That is, all pages are monitored and those that most closely match the description of a potential buyer of the business are selected. The bet here is on people who are interested in those goods or services that your business supplies to the market. In this case, you need to very carefully monitor the number of reactions posted and take breaks from time to time. This will help you avoid suspicions from the site. We have discussed above what approximate hourly and daily limits are in effect today in a particular social network.

If we talk about the advantages of this solution, then first of all it is worth highlighting the absence of payment for promotion. That is, physical labor is used directly here. And if you do this work yourself, then you will not have to waste money in vain. In addition, in the course of solving the assigned tasks, you will be able to personally get acquainted with the accounts of potential clients, additionally sort them and choose for yourself those that, in your opinion, are capable of providing the highest conversion rates. But still, there are also disadvantages here. Here are the main ones:

• you will need to spend quite a lot of time and effort to select the accounts to which mass liking will be applied;
• setting up reactions itself will also require a lot of time: we remind you that you will need to do this work every day in order to attract a large user audience to your pages;
• the work itself will be quite monotonous, boring, and uniform, but there will be no guarantees of effectiveness here: no one will tell you in advance whether your actions will cause a backlash from consumers, such as a subscription or at least a “like of gratitude”.

These features allow us to confidently say that manual mass liking is more likely an option for not very large-scale campaigns, for cases when you need to attract a small number of users to your account. Otherwise, you will spend too much time and effort, which may not be justified in practice.

Features of software mass liking

In this case, mass placement of likes in social networks will not be done by a person, but by specialized software. Today, special mass liking services, scripts, bots, and cloud technologies are used to implement these tasks. To start them, you need to register on the appropriate site and log in to your account on the social network. We would like to draw your attention to the fact that using this service via a smartphone will require you to additionally assign permission to access geolocation, as well as to manage certain functions. This is what puts your personal security at risk and significantly increases the risk of blocking your account. This will be especially relevant if your connection is carried out from different IP addresses. Therefore, a more reasonable solution in this case would be to use software products and services via personal computers, laptops.

But in any case, you will have to perform preliminary settings, that is, set the rules on the basis of which the service you have chosen will work in the future. In particular, we are talking about targeting parameters, which will allow you to determine the target audience of your business for interaction. As soon as you enter the appropriate parameters, the program will start working, automatically putting likes on publications from people who may potentially be interested in your products or services.

Software mass liking also has its advantages and disadvantages. In particular, the strengths here are the simplicity of the work, that is, you just need to initially set a number of simple parameters, spending about 5 minutes on this work, and then bots or services will automatically put likes to your target audience. But one of the serious advantages here is that the program is able to independently track limits, thereby avoiding close attention from the social network.

But there are also a number of disadvantages that must be taken into account. We are talking about such things as:

• Low control on your part. You must understand that both your devices and personal accounts will be managed by a completely third-party program. The human factor is excluded here, there is no instant reaction to changing circumstances. That is, there is a banal adherence to the algorithm.
• A fairly high risk of blocking an account. This disadvantage is a consequence of the previous point. Despite the fact that such services monitor the permissible limits, they still do not have flexibility. They do not respond to those signals from the system that will force an ordinary user to stop and not cross the line.
• Deterioration in the stability of the user's device. The services themselves that will put likes are quite demanding on hardware, that is, their work can slow down your computer, which will reduce the convenience and efficiency of other tasks.
• The need to make a payment. All those services for mass liking that are presented on the modern market are paid. Yes, the cost here is low, but still it is present.

If we compare manual and software mass liking, we can say that the first will be safer to use, the second is more convenient. But, regardless of which solution you choose in practice, we strongly recommend that you additionally use other methods of promotion in social networks. If you use only mass liking itself, you will not get the desired result. The fact is that attracting people to your personal pages is only part of the key task facing a business representative. It is also very important to interest people, to hold their attention. That is, you must offer truly relevant and high-quality products or services, launch various interactive activities that engage the audience, provide interesting solutions in material terms, etc. This means that in parallel with mass liking, full-fledged work with your profiles must be carried out.

Modern social networks are quite loyal to some automated solutions. So today you can easily launch delayed posting. But as soon as you violate the rules in force on the site, for example, launch cheating, automatic likes or other mass actions, the social network will immediately block your account. That is, in order to receive income from mass liking, you need to think through your own work to the smallest detail and make sure that you do not run into blocking or any other restrictions.

If you still decide to use this method in practice, then additionally connect the analytics service. This is what will allow you to control your audience reach, monitor its growth or, conversely, the loss of subscribers and make timely decisions. It is imperative to monitor the engagement rates of potential buyers (ER, ERR). This way, you will be able to understand how the platform reacts to your use of mass liking and whether it worsens the reach. Thanks to this, you will be able to assess the potential risk and make the most informed decision on the advisability of using this technique in practice.

Mass liking strategies that can be used in practice

Once again, we draw your attention to the fact that you will not be able to achieve the desired result by simply cheating likes. Moreover, you can seriously harm your account on social networks and reduce to "nothing" all the work that you have done earlier. That is, we would still recommend abandoning software solutions and relying on manual work. Yes, it will require more time and effort from you, but the result will be more stable, reliable and effective. In parallel with this, you should think through a comprehensive strategy for developing your own profiles in order to make them truly attractive to the target audience. But here a lot will directly depend on what goal of massliking you set for yourself:

1. Increasing the number of subscribers. To implement this idea, you first need to create a portrait of your target audience. Here you should take into account gender and age, interests, number of subscribers and publications in the profile, activity. This is what will allow you to choose the category of users who will be most loyal and will respond positively to your actions. If you focus your attention on people who are not interested in your products, those who are absolutely neutral about social networks, then you should clearly not count on increasing subscriptions. Therefore, it will be important for you to use specialized parser programs in order to collect information from user pages, sort it and select for yourself those accounts to which mass liking will be directed. You can also work with the audience of your closest competitors to check those who mention the name of your product or service in the comments. In this case, you will need to subscribe to the account of such a person and leave literally a couple of likes on his publication. This is what will significantly increase the likelihood of a mutual subscription. But here it is important for you to make your profile as attractive as possible, because this is the only way to arouse interest in the audience. Otherwise, people will simply pass by your subscriptions. And the main thing here is not to rush. Act systematically, gradually. Believe me, in this case the effect will be much more impressive. And most importantly - without any restrictions and risks from the system.
2. Increasing the engagement rates of the target audience. In this case, your main task will be to increase the activity of those subscribers who are already in your profile. That is, you do not need to focus on a third-party audience, but to like your own subscribers. To do this, just go to their profiles from time to time and respond to their publications. Here you can choose the most active audience, the one that already interacts with your content, further spurring their interest with your own creative special offers. Here you can put marks not only on the publications themselves, but also on the comments. Moreover, the system can perceive your actions and users as higher attention to people, which will also entail an increase in engagement and satisfaction from subscribers. Here you should also be prepared that after you like a person, he can write to you in a personal message. It is very important to answer him here, and quickly enough. At this stage, you can connect a chat bot that will answer the most common questions, provide a potential buyer with the link he needs or redirect him to a manager if more detailed advice is required. In this case, it is also important to develop your own accounts for the community, launch only high-quality and useful content, think through each post to the smallest detail. Make your illustrations and cards bright. Such that would attract the attention of the audience, show your creativity. And only in this case you will be able to make sure that the people attracted by your likes become regular customers of your business.

It does not matter what goal you set for yourself when launching mass liking — it is important to continue active work aimed at developing your personal account and business as a whole.

Summing up

Mass liking is a technology that is quite actively used today in social networks for mass liking of comments or user publications. It is used to promote accounts in social networks, attract the attention of subscribers, and increase their level of engagement. Here you can use both manual and software approaches, but in the latter case, you risk getting blocked and restricted by the system. In practice, this approach will give a good effect only if you perform comprehensive work with your site, if you develop it, offer the audience truly interesting and useful solutions.

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