Why Facebook accounts continue to be banned: let's look at the main reasons
The article content
- Facebook bans: we understand the reasons
- The account structure that can be called ideal from facebook's point of view
- Why are there so many profiles in an ideal structure?
- What are agency advertising accounts?
- Facebook pages: how things are with them today
- Is it possible to set up multiple profiles on one computer?
- What are the ways to restore a limited account on facebook?
- Let's summarize
Working with social networks opens up quite a lot of opportunities for businesses in terms of attracting target audiences and increasing interest in the products and services provided. However, such actions are associated with quite serious risks and limitations. In practice, there are often situations when accounts are blocked and, unfortunately, very often without the right to restore. This problem is especially common when working with the Facebook social network. And if you try to understand the current situation, if you ask the site or other specialists about how to deal with such bananas, then in most cases the answer here will be the same: it is necessary to comply with the rules and recommendations regarding advertising activities that are regulated by the Meta corporation.
And it seems that such recommendations are quite natural and justified. But still, practice shows that, even following all the requirements, the risk of getting blocked by the site is quite high. So why does this happen? Why do accounts get banned again and again? And here the reason is quite banal: attempts to protect users from fraudulent activities. The fact is that quite a lot of so-called "black offers" are launched through Facebook. This is what has a negative impact on users, causes quite a lot of indignation, complaints. Therefore, the system has improved its algorithms and identifies any suspicious actions. Those that, in its opinion, can carry a potential risk for users. Therefore, if your actions on the social network seem suspicious to the system, that is, if they fit into the template algorithms, then with a high degree of probability, the accounts will simply be blocked.
So what to do in this situation? You just need to know what restrictions exist today on Facebook and choose the most suitable ways to bypass them. This is what will allow you to effectively work with advertising on the social network without any risks. What exactly are we talking about and we will talk about in today's review. We will tell you why Facebook blocks accounts, get acquainted with the "ideal" structure of publications and we will provide a number of recommendations that will help you create advertising without any risks of falling under the close scrutiny of the platform's algorithms.
Facebook bans: we understand the reasons
Let's assume that you work in the field of traffic arbitrage. You launch a new account on a social network, have chosen a truly "white" affiliate program for yourself and strictly follow all the recommendations indicated on the site. Will this protect you from blocking? No. There is a high probability that your account will be banned. And the whole point is that for Facebook, user experience is much more important than earnings from advertising. This is the very principle of the site and we will not give any assessments here. The main thing is that users positively evaluate these features. And this is what makes the platform so popular and in demand to this day, despite the presence of a huge number of other social networks on the market.
By and large, Facebook is forced to take stricter measures, since recently a lot of dishonest content has begun to appear on the platform, things happen that threaten the safety and convenience of users. All this has led to the fact that the platform's algorithms have become more stringent, preventing all possible illegal actions. So, today Facebook can classify the following behavioral factors as suspicious:
- Launching several accounts from the same IP address and subsequent work with them. By the way, multi-accounting is prohibited in all social networks and its detection is fraught with immediate blocking. But Facebook also checks cookies.
- Using the same payment methods in multiple Facebook Business Manager accounts. This is something that the system will immediately identify as multi-threaded work on the platform.
- Attempt to launch Facebook Business Manager immediately in a new profile. It is better to refuse such an action and start working with the platform through a personal account, “warm it up” a little, and only then connect business options.
- The same profile is connected on multiple devices and in different countries. Even if you have only 2 connections, but coming from different countries of the world in the management of one account, Facebook will detect this action and attribute it to illegal.
- A second attempt to launch an advertising campaign after one of the profiles has been blocked. Usually, such a restriction applies to pages where they did not even bother to change the domain name or make any other adjustments, thanks to which the system would not be able to compare two profiles and identify their similarity.
That is, you should be prepared for the fact that if Facebook detects at least one of these actions, it will perceive it all as suspicious activity and block the account. In some cases, the problem can be solved by contacting the site's support service. But the likelihood of this is quite low. Practice shows that unblocking occurs in no more than 20% of cases. The remaining 80% of banned profiles remain “under lock”.
The account structure that can be called ideal from Facebook's point of view
To minimize the likelihood of being blocked by the social network, to ensure decent scaling, it is important to adhere to several simple rules. So, the “ideal” structure for Facebook will be the following:
- Using two separate Facebook Business Managers. One of them should be used directly when working with advertising, and the other - for placing pixels.
- Using three profiles on the Facebook Business Manager where the advertising will be launched and two where the pixel is placed.
- All advertising accounts belonging to agencies and linked to Facebook Business Manager must adhere to the following rule: only one advertising account should go to one domain name or page. This is the only way to avoid restrictions.
- For placing ads, use only those Facebook pages that were created long ago. You shouldn't use new pages here. Actions from them will look extremely suspicious to the system.
The rules are quite simple, but if you follow them, you will significantly increase your chances of stable work and will be able to avoid blocking.
Why are there so many profiles in an ideal structure?
One of the most common mistakes that almost all arbitrageurs and advertisers make is using only one administrator profile in Facebook Business Manager when launching ads. This is something that is really fraught with serious restrictions and can cause a negative reaction from the site and lead to a ban. The fact is that blocking a profile will immediately entail the curtailment of all your business activities. All the settings that were made in your business manager will also be banned. And you won't be able to do anything about it, you won't be able to connect another profile. By and large, it is still possible to restore a limited account, and such services are often offered by a number of insiders. But still, such "pleasure" is not cheap, and no one will give you any guarantees. Therefore, it is better for you to be on the safe side from the start than to try to fix the situation when it is already critical.
That is why we recommend creating at least 3 separate profiles in each of the Facebook Business Managers where advertising will be launched. It is optimal for you to have 2 administrator profiles (main and backup), as well as another one for the employee who will be involved in launching advertising campaigns. Where you will place the pixel, you will only need 2 profiles belonging to the administrator. And you should never use them to launch advertising. The main task here will be to add people, connect additional payment methods and perform a number of other tasks assigned directly to the manager. In the event that one administrator profile falls under restrictions, you will have a backup. This means that you will be able to continue your work.
All work related to launching advertising campaigns and monitoring them should be performed from a separate profile. Ideally, it should be assigned to a separate person who will launch your ads, manage them, and make appropriate adjustments on the page. This way, you can minimize the risks of running into ad blocking, regardless of whether you are working at the level of an advertising account, personal profile, or business manager. Even if such a profile falls under restrictions, you can easily delete it from Facebook Business Manager, and then add another profile here and continue working from it.
All ads can be managed from the administrator profile until it becomes possible to add a new profile for an employee who will be handling advertising. But you should definitely not delay this: we have already said that you risk having your main profile banned. If we take into account the reliability of the profiles themselves, then from the system's point of view the highest quality ones in this regard will be:
- Profiles that have passed the recovery stage. This applies to those solutions that were banned as a result of ID verification. If users subsequently managed to confirm it, the account will be unblocked. Moreover, it will display messages about profile recovery. It turns out that they have passed the verification stage, that is, they are perceived by the system as more reliable.
- Real profiles that have existed on the site for a long time. In this case, the oldest profiles will be the most reliable. There are business representatives here who often contact the owners of such accounts with a request to rent them for professional activities. This is a paid service. Average prices on the market today are from $50 to $100 per month of use. It cannot be said that there are many people willing to rent out their Facebook accounts, since many users value their well-deserved reputation and are not too eager to give up their profiles for advertising.
Here, everyone chooses the most suitable way to get a reliable profile. But still, according to many experts, the best option would be to buy restored profiles. Namely, buying. In this case, you get a proven option at your complete disposal and can use it without any restrictions. Only in this case you need to approach the choice of the supplier very responsibly, since there are many people on the market willing to make money on this. Often, "fake" ones are given out for restored ones. profiles, and the system will detect them very quickly in the near future, first of all.
What are agency advertising accounts?
Agency advertising accounts are those profiles that belong to the relevant services that directly cooperate with Facebook. For them, the likelihood of blocking is minimized, and there are no spending limits literally from the first day of registration. Moreover, even if such accounts are blocked, you can contact representatives of the social network via a direct line and restore them. And from such profiles, you can launch creatives that are currently classified as "gray". But we would like to immediately draw your attention to the fact that everything will depend on the offer itself.
Today, this market segment is represented by a fairly large number of large players who massively launch advertising campaigns within agency accounts. Unlike regular accounts, they are more reliable and can be easily scaled. But here it is also very important to take a responsible approach to choosing a partner for cooperation. Practice shows that providers of such accounts often neglect technical support later, and the reliability of the profiles themselves can be very questionable.
In order not to take risks, it is better to rely on proven solutions even if they turn out to be more expensive in practice. Most of these agencies are ready to cooperate with those business representatives who are ready to spend more than $10,000 monthly on advertising on the social network. You can find such platforms on specialized forums, conferences where arbitrageurs gather, etc.
Facebook pages: how things are with them today
Gradually, the strengthening of control over the Facebook platform has also affected the pages. Most often, new pages are banned if you decide to launch advertising on them. Unfortunately, this can happen in practice even if you decide to work with white offers, that is, when everything should look as natural and honest as possible for the site. And here you can return to the recommendations that we gave above, in particular in the context of using older pages.
Another good option in practice can be called placing ads on a page created in the same Facebook Business Manager. Here it is worth launching a separate portfolio page that has no direct connection with your structure, and then add here the profile of the specialist who will be engaged in your advertising promotion, assigning him editor rights. This way you will get a solution that will be more positively perceived by the social network. And this means that you can easily launch your advertising from here. But in the event that the page still falls under restrictions on Facebook or is assigned a low rating, you can easily get rid of it by simply deleting the profile of your advertising specialist and that's it.
The most common ways to prevent Facebook page blocking include:
- Using old pages based on the principle that the older it is, the better it will be for you. Most likely, many of you or your friends have pages on the social network that were created quite a long time ago. You can safely use them, literally making adjustments to the name. If this cannot be done, then look for people willing to sell you their own pages. Depending on the fee you offer, there will certainly be those willing.
- Use agency pages. We have already talked above about what they are and what benefits they bring to business. Particular attention should be paid to those pages that belong to Facebook Business Manager agencies, since they are practically not blocked by the system and are perceived by it as more reliable.
- Bet on restored pages. Again, here we are talking about those that were blocked as a result of incorrect ID verification, and subsequently this problem was fixed, and the site was convinced of the correctness of this parameter. And if it turns out that such pages are quite old, you can be sure of the most loyal attitude from the site.
If you are betting on old or restored pages, then it is important to make a number of simple improvements. In particular, it is recommended to fill out the "About Me" page. And here we are talking not so much about you telling about your company, but about entering correct information in the section on privacy and legal information. This is what will allow the site to see you as an official legal entity promoting its business and services. Linking an IG account will give your page even more credibility. If there is a practical opportunity to implement something like this, then never neglect this opportunity.
Also, we must not forget that the platform has an extremely negative attitude towards those profiles and pages where only advertising information is published. To avoid such a problem, do not forget to publish informational and educational materials on your pages with a certain regularity. It is optimal to initially post from 1 to 3 messages per day for 1-2 weeks before you finally start launching advertising. By and large, the more time passes from the moment you start working with the profile until the launch of advertising, the better. That is, the likelihood of blocking in this case will be minimized. But here it is imperative to remember that all posted content must be unique. If you simply publish materials presented on your competitors' pages, you risk getting your account banned for plagiarism as well.
Before you proceed directly to publishing ads, initially place a small ad, with which you can simply warm up the audience's interest in your page. Ensuring consistently high engagement on your Facebook page will also help strengthen trust. To do this, you just need to publish materials that will be interesting to the audience with enviable regularity. That is, it is initially important for you to win their recognition, earn their trust, and show your authority. Advertising launched for trained users will prove to be much more effective in practice.
Also, do not rush with the launch of conversion ads. On new pages, as an option, you can initially launch a small advertising campaign for likes, providing here a small daily payment of about $ 10 for 3-5 days. Advertising for likes should be maintained constantly with a certain frequency. And don't forget to publish content on your own page at least once a day. To make your stories look as natural as possible, to captivate your audience and encourage people to visit your pages every day, think through a content plan in advance. That is, you should plan what you will tell people. But at the same time, don't forget to monitor how the audience reacts to your publications in order to be able to make timely adjustments if necessary.
It is worth launching conversion ads at the stage when you have already formed a warmed-up audience, when the platform is convinced that you are using its capabilities not only for advertising, but also for regular communication, interaction with potential clients and people in general. In parallel with this, you can also launch an advertising campaign designed to increase audience engagement with a payment of $5 per day. This will also help build trust and form a group of subscribers who are as loyal to the business as possible.
The only exception in this case is the use of agency pages. Due to higher loyalty from the site, it will be possible to launch advertisements here immediately after concluding the relevant agreement. That is, in this case, there is no need to waste time and effort on warming up the audience and winning loyalty from the social network itself.
Is it possible to set up multiple profiles on one computer?
We hope that now you understand how important it is to use multiple profiles when working with the Facebook social network. This will be the basis of the ideal structure, which will be subject to minimal blocking by the site, thereby ensuring sufficiently high performance and stability. Now all that remains is to understand how to implement all this as correctly as possible so as not to fall under Facebook restrictions. So, in this case, you will have to:
- Get your own profiles. These can be your personal social network accounts, or pages borrowed from relatives and friends. You can also buy them. Let us remind you that in the latter case, you should bet on either restored or the oldest profiles.
- Choose the most suitable antidetekt-browser for yourself. This is a solution that will ensure the substitution of the digital fingerprint of your profile, thereby hiding your real identity. It turns out that your subsequent work will be carried out through a certain virtual machine that creates unique parameters for each profile. Now both you and any members of your team will be able to connect to the same account from different devices, including from different countries of the world. But at the same time, for the system, these actions will look as if the work is being carried out from one device. The modern market offers a wide variety of anti-detect browsers. It will not be difficult to choose the most suitable option for yourself.
- Select reliable private mobile proxies and connect them to the anti-detect browser. The fact is that it is possible to provide a digital fingerprint substitution on the network only by using an additional intermediary server. It is responsible for substituting the IP address and geolocation. We would like to warn you against using free proxies right away. They will have very low functionality, speed, and in some cases their use will be associated with increased risks for the user. Remember the expression that there is no such thing as a free lunch. That is, in any case, you will have to pay something. And it is good if it is viewing ads. It is much worse if your personal data is leaked when using such servers. Don't want to take risks? Bet on mobile proxies from the MobileProxy.Space service. Here you can get acquainted in as much detail as possible with the functional capabilities of this product and see for yourself how high-tech and advanced the solution can be in your use.
Now you have at your disposal a sufficient number of profiles for stable, safe and functional work with the social network Facebook. But the most remarkable thing is that the probability of their blocking will be minimized. This means that you will be able to freely launch your advertising campaigns, including using different pages, ensuring the widest possible coverage of the target audience represented on this platform.
What are the ways to restore a limited account on Facebook?
But still, it is impossible to exclude the possibility that your account will be blocked by the social network. The fact is that the platform really cares about the comfort and convenience of its users, constantly improving its algorithms. If you use the recommendations we provided above, you can minimize the likelihood of restrictions from the site. But what should you do if you have not yet managed to connect mobile proxies and an anti-detect browser to Facebook, but have already fallen under restrictions?
First of all, it is important to file an appeal. And here, as a reason, always select the "Other" option. Here you need to explain in as much detail as possible why you were blocked. Thanks to the presence of this description, you significantly increase your chances that a real person, not a bot, will handle the complaint. And this is what will improve the likelihood of unblocking. That is, you will show that you understand the reason for the blocking and are ready to fix this problem. If you initially select the "I'm not sure why I was restricted" option, then you will significantly reduce your chances of a successful outcome.
But even if your attempt to restore your account is ineffective, you can turn to services with insiders that specialize in resuming the work of blocked pages. Yes, these services are very expensive. Here you need to compare the benefits to yourself and the material costs. If you have already done a lot of work, then most likely it is inappropriate to start from scratch, lose your audience, and disrupt the stability of your income. Just never forget to be careful. Today, there are a lot of scammers working in this area. There is a chance that they will take money from you, but they will never restore your account, or they will not even make any attempts at all. Therefore, it is important to ask for evidence of effective previous work.
Let's summarize
Working with the Facebook social network provides businesses with a lot of opportunities, opening up access to a huge audience of solvent consumers. Here it is important not only to withstand the competition, but also not to fall under the restrictions of the platform itself. This will be especially relevant in the case of launching advertising campaigns. If your account gets blocked, then all previous work will be trivially reduced to zero and you will have to start all over again. Yes, there is a possibility of account recovery, but everything is very ambiguous here. In particular, the type of offer itself seriously affects this, whether your application will be reviewed by a real person or a bot running under the control of artificial intelligence. And even using the services of insiders also does not guarantee high efficiency.
Therefore, it is in your interests to worry about the security and stability of your account on the Facebook social network in advance. And here one of the most effective solutions will be the use of an anti-detect browser and a mobile proxy server from MobileProxy.Space. Even before purchasing, you can take advantage of a free two-hour test and see how advanced and high-tech the solution will be at your disposal. Along with bypassing social network blocking, using this product also provides you with privacy and security of work on the Internet, bypassing various regional restrictions and more.
You can also use free additional services to find out your IP-address, check port availability, measure the Internet speed and perform a number of other tasks, which allows you to ensure the most functional and convenient work on the network. Also at your service will be a professional technical support service, working around the clock and instantly responding to user requests. This is what will ensure the most stable work with the social network Facebook and the Internet in general.