Telegram Bots in Action: Why You Should Implement Them and How to Avoid Mistakes

Telegram is an extremely popular messenger today. More than six months ago, the number of its active users exceeded 1 billion and continues to grow. This is hardly surprising, as the platform is actively and comprehensively developing, introducing new work formats, expanding opportunities for launching advertising campaigns, and offering a wealth of opportunities for effectively promoting individual products, services, and brands in general.

Modern businesses can also gain a wealth of unique opportunities through the additional use of a Telegram bot—a special script created manually by the developer or using specialized design programs. This allows you to significantly simplify some routine and repetitive tasks by automating them. It can also be used to accept inquiries from potential buyers, translate messages from foreign languages, provide quick and easy flight bookings, transcribe audio, and more.

Telegram bots themselves resemble classic conversations in this messenger. All information transmitted through these scripts maintains high levels of confidentiality and security, as do all user actions. The advantage of such bots is that they can be used for both commercial and personal purposes. For businesses, they can be used to provide information about the business itself and its products and services, send personalized offers, motivate audiences to purchase, collect orders, and move potential buyers through the sales funnel until they need help from a real specialist.

The modern market offers numerous opportunities for promoting such bots. Specifically, this idea can be realized through Telegram Ads, relevant catalogs, influencers, and more. But for all these opportunities to become a reality, it is important to approach the implementation as correctly and professionally as possible. The information presented in our review today will be of significant assistance here.

In particular, we will now dwell in detail on why modern businesses need a Telegram bot. We will consider what practical solutions can be built on its basis for different types of companies. We will also get acquainted with the main types of Telegram bots. We'll look at several of the most popular builders that can help you create a standalone solution as easily and simply as possible, and we'll also provide a number of recommendations to help you complete this task as simply and efficiently as possible. We'll also provide additional tips to help you effectively launch a Telegram bot, as well as examine the main risks and dangers you may encounter during this process. This information will help you better understand the specifics of this issue and implement the upcoming work as efficiently and risk-free as possible.

Why does your business need a Telegram chatbot?

If you're wondering why your business needs a Telegram bot, consider the practical benefits you can derive from this solution. Here are just a few of the most obvious:

• Access to a global audience. Telegram continues to grow rapidly and expand its reach. As of 2025, the messenger will have over 1 billion monthly active users (MAU) worldwide. This makes the platform an ideal channel for reaching a diverse audience, from young entrepreneurs to global market giants, including those from Europe, the US, and Asia. For example, an online clothing store can easily attract local customers through a bot, offering personalized recommendations based on geolocation, while simultaneously expanding to the global market without additional marketing costs.
• 24/7 support. A Telegram chatbot can act as a reliable virtual assistant, available to potential customers 24/7, seven days a week. This aspect is especially valuable for businesses with international clients, especially in environments with significant time differences. It will instantly respond to inquiries and handle common questions about order status or delivery, even at night. Imagine: a customer from the US messages at 3 a.m. your time, and the bot confirms product availability, offers payment, selects related products, and more. In other words, it performs all the actions that will increase customer satisfaction and reduce churn by at least 20-30%. And this isn't just idle speculation, but data taken from the platform's research.
• Increased customer loyalty. Personalized and fast service via the bot creates a sense of care. Ultimately, the average user will experience a pleasant and convenient interaction with the brand, strengthening their emotional bond with customers. Alternatively, a bot can send personalized offers based on past purchases: "Do you like coffee? Here's a 15% discount on our new line of flavors!" As small business case studies on Telegram show, such messages can increase repeat purchases and loyalty by approximately 40%.
• Automate routine tasks. A Telegram bot simplifies daily operations, automates order acceptance, provides answers to FAQ (i.e., the most common questions), and provides reminders about payments or promotions. This frees up your staff to focus on more strategic tasks. Alternatively, implementing a bot in a restaurant's messenger app will automate the process of accepting table reservations. It will then integrate with the calendar and send reminders to guests an hour before their visit, reducing the incidence of no-shows and incomplete cancellations by approximately 25%. As a result, hours of manual labor are significantly saved.
• Communication savings. Interaction via the Telegram bot is completely free, with no message limits, which is especially important when using SMS or email newsletters, where each contact costs money. Even with a sizeable subscriber base, such as 10,000 subscribers, you can send updates about new products or promotions without any costs. Such solutions are especially useful for small businesses. In practice, even small food delivery services have managed to save over $500 per month by connecting a Telegram bot to their customer service.
• High message open rates. Statistics show that messages from the Telegram bot are opened approximately 60-90% of the time. This is significantly higher than email newsletters, where open rates have fluctuated around 20% for the past several years. This is all thanks to notifications and the ingrained habit of users checking the messenger. For example, order status notifications are read almost immediately, increasing engagement and sales conversion by over 50% compared to more traditional communication channels.
• Data collection and analysis. The bot collects valuable information about customer preferences for any business, from frequent requests to peak activity times. The obtained data can then be used for in-depth analysis and improved strategies. In e-commerce, this could be cart analysis: the bot records abandoned purchases and offers discounts, helping to segment the audience and increase customer retention by 15-20%.
• Integration with AI tools. Connecting artificial intelligence to the bot can automate complex dialogues, analyze requests, and offer personalized recommendations, making communication more natural and meaningful. Here, we suggest you study the material "Connecting a Telegram Bot to ChatGPT" to complete the upcoming tasks yourself. For example, for a fitness app, a bot can generate customized training plans based on user responses, processing thousands of scenarios and increasing satisfaction by at least 35%, as demonstrated in successful cases from 2025.

If all these points are relevant to your business, then it's time to think about creating a Telegram chatbot.

Solutions for Different Business Sectors with a Telegram Bot

Now let's take a closer look at how a Telegram chatbot can be used in different business areas:

1. Online stores. Telegram bots are ideal for optimizing online commerce, simplifying order processing directly in the messenger and minimizing customer churn due to slow service. For example, a bot can integrate with a product catalog, allowing customers to browse the selection, add items to their cart, and checkout immediately, without having to visit the website. Experience shows that this solution can reduce checkout time by almost 40%, while increasing conversion rates by 25%. Furthermore, setting up automatic payment or delivery status reminders helps combat abandoned carts. The bot automatically sends a notification saying, "Your order is awaiting payment - confirm within an hour for fast delivery." This ensures a significant return of at least 30% of, so to speak, abandoned purchases and increases loyalty.
2. Service businesses, both online and offline. In the service industry, chatbots can significantly simplify customer interactions by offering convenient appointment booking without calls and providing instant access to a service catalog. This saves both time and resources. For example, in a beauty salon, a bot can display the stylists' schedule, offer appointment slots via the message "Choose a haircut time: 2:00 PM or 4:00 PM?", and confirm bookings with Google Calendar integration. This significantly reduces bounce rates. Clinics and medical centers can also automate the process of selecting specialists and booking appointments, and even send appointment reminders 24 hours in advance. This not only helps save up to 50% on SMS notification costs but also helps encourage repeat business. For example, a bot can offer discounts on the next visit or upsell, increasing the average bill and customer base.
3. For infobusiness and education. In these niches, Telegram bots automate the entire event cycle, from participant registration to onboarding and follow-up, providing people with information and materials, which also contributes to improving the quality of services. For example, for an online course, a bot can register students, send links to lessons, and reminders about deadlines, for example, "Your marketing module is available - take the test by Friday." You can also launch a personalized selection of books based on preferences, whether detective stories, historical fiction, or science fiction. This can increase engagement rates by an average of one-third and ensure higher repeat sales. Furthermore, bots effectively maintain communication with the audience, sending them personalized offers or conducting surveys for cross-selling. This ultimately increases loyalty from the target audience, and with it, revenue by 20-40%, helping to retain subscribers in a competitive environment. For the B2B segment. In this environment, developing a Telegram bot scales the lead generation system by integrating with Telegram advertising to collect contacts and deliver personalized communications, ultimately accelerating deals. For example, targeted advertising directs traffic to the bot, where the lead answers qualifying questions, such as "What's the budget for CRM?", and the data is automatically captured in amoCRM for transfer to a manager. These solutions help increase lead conversion and shorten the sales cycle by several days or even weeks. The Telegram bot can also attract leads by regularly sending case studies or webinars, thereby improving qualifications and closing deals without unnecessary email campaigns. All of this is extremely relevant today, as remote interactions are rapidly growing.

Consider how to use a Telegram bot specifically for your business, and then you can move on to a more detailed exploration of this indispensable business assistant.

Getting to Know the Main Types of Telegram Bots

Considering the fact that chatbot technology itself is actively developing, the market already offers a wide range of solutions for various niches and tasks. Here are some of the most popular and in-demand solutions:

• Classic Chatbot. This solution is designed for repetitive and routine tasks. Its use is appropriate for absolutely any company, regardless of its market niche. This can be used for both goods and services. Alternatively, you can customize your bot to become a reliable assistant during the habit-building phase. It can help each individual choose the optimal workout program, nutrition plan, and curate a selection of healthy lifestyle resources.
• Chatbots for scheduling services. The main purpose of such bots is that users can trust them to handle repetitive and routine tasks, particularly within the context of the services provided by the company. For example, with a delivery service, such a bot allows customers to track their orders, receive up-to-date information on parcel delivery times, and calculate estimated delivery times and costs. Medical institutions, as mentioned above, can set up appointment booking and cancellation services, as well as provide information on test results with the ability to download the necessary information. Bots can also help identify "hot" leads, remind them to schedule their next procedure, and offer related services.
• Chatbots for online stores. In this case, you can create a full-fledged store within the messenger, where customers can select products, place orders, pay for them, and track delivery. You'll also get a fully-fledged consultant who will respond to user inquiries 24/7, including at night and during peak hours. This allows you to work with multiple users simultaneously, guide customers through the sales funnel, and create customized offers. This allows you to engage your own specialists only when a non-standard task needs to be solved.
• A chatbot as an administrator's assistant. If you have your own Telegram channel, such a bot can become your reliable assistant not only when working with your target audience but also when collecting and analyzing statistical data. In particular, such technical solutions can collect information about the number of visitors, their interests, preferences, and regions. You'll also have the ability to create scheduled publications, automatically add reactions to posts, track user activity in chats, and launch filters to combat spam.
• Chatbots for content. An excellent solution for SMM specialists, account managers, and anyone working in the digital marketing niche. You can trust these chatbots to download videos and audio content from social networks, add watermarks to images, count characters in posts, and perform a number of related tasks.
• Telegram chatbots for delivery services. By correctly programming scripts, you can automate the order acceptance process, transfer user contact information to your CRM system, and track shipments using their tracking number. Food delivery services often implement similar scripts for their partners, helping them report daily on completed orders, inform about changes to terms of cooperation, send information about new events, and more.

Telegram bots will be simple and easy to use for regular users as well. When interacting with it, people will see important information and then communicate using commands, selecting the appropriate buttons in the menu. There are many similar solutions available today, designed for various specifics and business sectors. Alternatively, you can take one of the template solutions, adapt it to your needs, use specialized builders, or write all the necessary scripts yourself.

How to Create a Telegram Bot: Practical Recommendations and Tools Creating a Telegram bot without extensive programming knowledge is a reality thanks to specialized builders. These platforms allow you to set up a bot in just a couple of hours, from a simple menu to a full-fledged store with integrations. You simply need to choose the most appropriate tool depending on the tasks at hand. A free plan is suitable for small businesses, while a premium plan with analytics is suitable for larger businesses. Now let's take a look at the most popular services for 2025 and their current prices:

1. Bottap. An easy-to-use builder for multifunctional bots aimed at small businesses with a focus on automated communication. Key features include an intuitive menu with buttons, contact forms for lead collection, online store integration, online scheduling with a calendar, unlimited mass mailings, CRM integration, including amoCRM or Bitrix24, and content protection against copying by adding watermarks to files. Alternatively, you can easily create a bot for scheduling a consultation: the client selects a slot, pays a deposit, and the bot syncs with Google Calendar, reducing calls by 70% and increasing lead conversion by 25%. This is ideal for services that require quick response to requests. A free plan with basic features is available for up to 100 users. Paid plans start from $1 and go up to $12 per month, depending on the number of subscribers and mailings. An autopayment option for 10-15% discounts is available.
2. Botobot. A specialized tool for creating a full-fledged online store in Telegram with a focus on e-commerce. Features include a dynamic product catalog with photos and videos, a shopping cart with automatic checkout, integrated payment options, online chat with support for consultations, sales analytics including reports on orders and popular items, integration with online cash registers for fiscal control, and a CRM for data transfer. A use case example is a small cosmetics store setting up a bot with 50 products. Customers add items to their cart, receive delivery from a courier service, and receive tracking information. Recommendations, such as "Similar product: cream for 30% off," can further increase the average purchase order. This builder is suitable for retail, where quick sales are essential without a website. A free plan is available for up to 20 products and includes basic analytics. Paid plans start at $3 and go up to $38 per month, with increasing limits on products and traffic. Cryptocurrency payments were added in 2025.
3. Botmaker. A marketing and lead generation platform with a web interface, built right into the bot. It offers increased convenience for teamwork. Features: sending messages and newsletters pre-segmented by tags, collecting requests via forms, detailed analytics, including opens, clicks, and conversions, and webhook support for custom scripts. Here, you can optionally create a bot for conducting customer surveys. "Rate our service" messages are sent and reviews are collected, the database is segmented, customer retention is increased, and feedback is automated without email. Perfect for SMM and sales funnel automation. Price: There is a free plan limited to 100 subscribers with basic newsletters. Paid plans - From $13 to $258 per month with premium analytics and API access. The developers recently introduced a white-label plan for agencies starting at $50/month.
4. Puzzlebot. A flexible builder for complex, multi-level bots, suitable for advanced scenarios with a visual editor. It offers extensive functionality, including custom newsletters with time- or action-based triggers, private commands for admins, user bots for statistics with behavior tracking options, integration with payments and CRM, and spam protection. An educational project is an example. A webinar bot is being created through which participants will register, receive reminders about new meetings, and receive materials. The administrator will also see engagement analytics, which will help increase traffic by 40%. Ideal for information businesses that require branching conversations. There is a free plan that includes up to 150 subscribers and a set of basic commands. Paid plans range from $4 to $20 per month, with limits on bots and resources, including channels and chats. Recently, we updated the professional plan, starting at $8 per month, with AI integration.
5. Chatforma. A universal, no-code builder for Telegram and other messengers, with a focus on omnichannel. Its features include visual scripting, CRM integration, payment acceptance, analytics and A/B testing for email campaigns, and lead generation forms. A simple use case: a cafe chain creates a bot for displaying menus and taking orders. Customers can select dishes, pay, and receive a QR code for delivery tracking, integrating directly with the kitchen. This solution can speed up service by 50% and reduce the likelihood of errors by 30%. This option is an excellent solution for HoReCa and multichannel services. Pricing is as follows: there's a free plan that includes up to 500 messages per month, and paid solutions ranging from $15 to $99 per month with unlimited emails in the PRO version. Telegram Ads integration has been added, and pricing is stable.
6. ManyChat. A global leader in marketing for the Telegram messenger, as well as social media platforms like Instagram and Facebook, with a focus on sales automation. Features include e-commerce templates, GPT-powered AI chat, audience segmentation, integrations with Shopify and eBay, and ROI analytics. An example of this would be an online gadget store. Here, a bot can be created to generate personalized recommendations. After searching for "smartphone under $300," it will offer suitable solutions, along with convenient payment and delivery methods. This approach reduces the time it takes for buyers to find the right model, thereby increasing conversion and collecting feedback for improvement. Ideal for international businesses with strong marketing. The free plan allows you to manage up to 1,000 contacts and access basic features. Paid plans start at $15 per month (Pro) and go up to $145 (Enterprise). These plans include a built-in API and a range of customized solutions. Telegram Premium support is available.

Get familiar with the features of each of these builders and evaluate the solutions you need to implement in your chatbot. This will help you choose the right option for you.

How to Create a Telegram Bot Yourself: Additional Recommendations

We already mentioned above that you can develop a Telegram bot yourself using a programming language such as PHP, Node.js, Java, Go, or Python. The last option is the easiest to learn. Furthermore, there are now many ready-made libraries with pre-designed templates. If you choose Python, the sequence of actions will be as follows:

• Install the python-telegram-bot package, then select a wrapper for the messenger API;
• Develop a script for it, including the functions your bot should have and how it should respond to questions;
• Register the bot in Telegram;
• Configure your bot's connection to the messenger server;
• Configure all the necessary buttons and teach your bot to respond correctly to certain user requests.

But again, to complete this work, you will need some programming knowledge.

Chatbot Specifics

Experience shows that a Telegram bot is This is a great option for collecting leads, improving service quality, and automating many related tasks. However, to increase efficiency, you must add your unique value proposition—that is, what exactly the tool should accomplish. This could include providing a consultation, a checklist, booking an appointment, etc. You can also use this bot to set up various newsletters and ensure a high level of automation of sales funnel, from lead capture to retargeting via email or phone.

However, there are a number of niches where working with such a bot can be challenging. One such option is news channels. This has its own specific features, namely:

1. High competition in the niche. There are currently a large number of channels dedicated to news on Telegram. This means the niche is oversaturated, and the more channels there are, the higher the cost of acquiring a single subscriber.
2. Content specificity. Here, attention is paid to how user-friendly it is and how visually appealing it is. Its uniqueness is also important. Copying news from one channel to another won't achieve anything. What's needed is a truly original, professional presentation. No chatbot can save this situation if you're making me work on my own content.
3. Traffic acquisition methods used. If clickbait is too cheap, the audience will eventually lose interest in your posts and unsubscribe. To prevent this, you'll need to launch direct posting, adding high-quality traffic to your channel. Alternatively, you can use platforms like Instagram, Facebook, YouTube, and even Telegram Ads as sources.

Here we're talking about niches where relying entirely on chatbots isn't practical. Without a competent approach and high-quality traffic, it will be extremely difficult to survive in a highly competitive environment.

What to do if there are no sales?

Without detailed information about your niche, sales mechanics, and current funnel, it's difficult to offer a precise plan of action. However, general strategies adapted for Telegram bots in 2025 will help diagnose and fix the problem. Start with self-analysis. Here, it's important to evaluate where your traffic is coming from and how your bot interacts with users. Here are a few key principles with practical steps and examples to help you drive sales:

• The key to success is high-quality audience acquisition. If your traffic is cold or doesn't match your target audience, conversion to sales will be zero, even with a perfectly configured bot. Properly acquired users are 50% of the way to a sale: they are already interested and ready to interact. Therefore, it's important to focus on relevant sources in Telegram: launch Telegram Ads with interest targeting. For example, for a gadget store, target an audience interested in tech and also place native ads in relevant channels. Good results can be achieved by setting up personalized selection in the bot.
• Warming up with content to build trust. Direct sales from the first messages is a turn-off. Your audience needs to "get to know" you and form their own opinion. This can be achieved through valuable content. Build a content funnel in your Telegram channel leading to the bot. It's a good idea to start with educational posts, whether tips or case studies, and then move on to lead magnets like free guides, and only then use the offer in the bot. A 2-4-week content plan with A/B testing of posts will help you implement everything as effectively as possible.
• Analytics for measurement and optimization. Without data, you're blind: set up UTM tags through Google Analytics or the built-in analytics of your builders to track traffic sources, monitor metrics such as open rates (target 60-90%), button clicks, conversion rates, and churn. Collect everything from interaction time to abandonment reasons (using bot surveys). It's a good idea to integrate your bot with your CRM for a complete dashboard, as well as analyze and test changes weekly to ensure your bot's ROI exceeds 200%.

Use these tips to revitalize your messenger account and attract a purchasing-ready audience. Increasing metrics like CPM, CPC, and CTR, increasing channel subscriptions, and reducing subscription costs will help you know you've completed all your work correctly. You should also monitor whether targeted actions, such as comments, form submissions, bot conversions, or website clicks on UTMs, are increasing. This means you need to use an analytics tool and regularly monitor key metrics.

Content Creation and Promotion Nuances

Another challenge when working with Telegram channels is high-quality content. Only this can attract people's attention and ensure they return again and again. At this stage, the following recommendations will be of significant help:

• Study your competitors' accounts, as well as the topics they cover and what interests their audience most;
• Create a checklist of topics worth addressing and discussing in your posts;
• Consider the optimal publication frequency for your specific situation: don't overcrowd your space; publishing about two posts per week is sufficient;
• Don't rely on catchy headlines; instead, attract your audience with professional and informative posts that provide value to people.

We'd like to point out that Telegram Ads offers excellent promotion opportunities. However, it's important to understand that moderation is mandatory. You can also run YouTube integrations, Meta ads with channel links, and connect to various external traffic sources.

If you decide to use Telegram Ads, it's important to understand that accessing the platform will cost you approximately €500. Furthermore, you shouldn't expect rapid sales, as the platform itself is media-based, meaning it focuses on increasing awareness, warming up the audience, and building stable communications. To see how your advertising is performing, you'll need to test it every three months. It's also a good idea to partner with partner channels on mutually beneficial terms. When monitoring performance, pay attention to reach metrics, topics, reactions, and audience relevance.

Can everything be promoted on Telegram?

Telegram has restrictions on advertising certain topics considered complex or sensitive. These include microdosing and psychedelic mushrooms, including promotion of alternative therapies; alcohol and tobacco products, including beer, cigarettes, or vapes; pharmaceuticals, such as over-the-counter medications or dietary supplements with questionable effects; intimate topics, including escort services or adult content; and even volunteering, such as fundraising campaigns, if they don't comply with the platform's strict rules.

For these categories, only native promotion is permitted, meaning organic integration into channel content, without direct advertising. Use of the official Telegram Ads platform is strictly prohibited here to avoid policy violations. It's important to remember that even native placements aren't suitable for all channels: many administrators refuse to collaborate with such topics due to the risk of being blocked. Therefore, working with such channels requires a special approach, including careful partner selection, a focus on educational content, and adherence to all the nuances of Telegram moderation.

Summing Up

All the information we presented in today's review indicates that Telegram in 2025 is a fairly effective channel for media promotion, building strong brand awareness in the market, and increasing loyalty among the target audience. A tool such as a chatbot, including one with the ability to utilize artificial intelligence technology, will significantly assist in implementing such projects. However, it's important to understand that without real work on the channel and a professional approach to its content, success is indispensable. This means you need a real person to handle all of this work.

But even here, you can simplify your work somewhat, including finding topics that interest your audience, as well as automating some of the work, including autoposting. This involves connecting mobile proxies from the MobileProxy.Space service. We invite you to follow this link to learn more about the functionality of this technical solution, its current pricing plans, and to take a free two-hour test drive. If you encounter any technical difficulties or need expert advice, please contact technical support. Customer requests are processed 24/7.

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