Twitch streaming service: features and nuances
Twitch — is an online platform for live streaming. Here anyone can start their own broadcast or view materials posted by other users. Many people compare the service with YouTube, considering them to be some kind of analogues, but this is absolutely not true. The main difference here is that Twitch does not work with recordings, but with direct, live communication with content creators. It turns out that people come here to watch someone play this or that game in real time and at the same time communicate with their viewers. This allows you to gain knowledge and skills that will be useful in your own work. Along with gaming topics, you can also find many broadcasts on music, popular shows and podcasts, art, and simply active live communication. For a small fee, you can even ask the streamer to perform this or that music according to your request.
Recently, the site has begun to actively develop, attracting the attention of an increasing number of user audiences. On average, one session here lasts from 3 to 8 hours. If you cannot devote that much time to viewing or you are interested in other materials from a particular streamer, you can watch them in recordings. But there will be no direct communication here.
As part of this review, we will talk about the user audience of the Twitch streaming service. Get acquainted with the features of its use as a viewer and as a streamer. Let us highlight the features that made this site so popular among the user audience. You may also be interested in the question how to work with the Facebook &Instagram audience.
A little about the Twitch audience
Given the fact that most of the content that is generated on this site is dedicated to computer games, there is an opinion that the majority of the user audience — These are teenagers, gamers. Initially this was indeed the case. But as the platform expanded and new topics were launched, user content also underwent significant changes.
So, today the vast majority of Twitch users (65%) — these are men. Female audience — that's 35%. The age division is as follows:
- 16-24 years: 41%;
- 25-34 years: 32%;
- 35-44 years — 17%;
- 45-54 years: 7%;
- 55-64 years: 3%.
As you can see, it is clearly impossible to say that only young people are represented on the site.
Besides, Twitch — This is a multinational platform, as it is represented in different countries of the world. It is also in high demand in Russia. The Russian Federation closes the top five leading countries that generate the highest traffic to the platform. And if we talk directly about the language of the content, the volume of Russian-language broadcasts is second only to English-language broadcasts.
This figure allows us to confidently say that Twitch can be an excellent platform for launching your own business related to broadcasting on various topics.
How does Twitch work?
We have already said that this platform allows you to solve two key problems:
- View content.
- Start your own broadcasts.
Let's take a closer look at each category.
Twitch as a viewer
In this case, we are talking about the fact that you will act as a spectator. That is, it will be possible to view content from any category in real time or in recording. Often the broadcast itself involves showing a video with audio commentary from the presenter. If this is game content, then the game process itself and voice recommendations, as an option, on completing a particular level, artifacts used, etc. will be recorded. It is also often supplemented by chat correspondence. Here, users can ask questions that interest them in real time and receive answers both in the same chat and orally during the broadcast. Chat also allows you to exchange messages with other viewers, both in general and in private correspondence.
If you like material from a particular streamer, you can subscribe to it, and completely free of charge. But if you want to get more functionality or just simply thank a person for useful content, there is also a paid subscription available. By the way, to view streaming channels, you don’t even have to register. However, if you plan to participate in correspondence or use other functionality of the platform, you will still need to create your account.
Twitch as a streamer's tool
In this case, it is assumed that you create your own channel on the site, where you will broadcast your own material on a particular topic in real time. Moreover, such a solution can become a permanent income for you. The platform allows you to earn income in different ways:
- Subscription fee. There is a fixed amount of $4.99 per month of use. Subscription provides users with access to exclusive content.
- Bits. These are virtual gifts that viewers can give to one or another streamer as gratitude for the content they liked directly during the broadcast. One greeting is enough to share a beat. For each such bit in the chat, the streamer is awarded $0.01. The amount is small, but in the end, with the successful development of the channel and the recruitment of a large number of regular viewers, monthly earnings can be quite impressive.
- Advertising. Like on any other platform, streamers can make pauses, filling them with advertising. In this case, the money comes from advertisers. But here the streamer will not be able to control which viewers are shown which advertisements. The only thing he can do is choose the most appropriate time to stop the video.
- Sponsorship money. A fairly common practice on many video hosting sites, including YouTube and other platforms. Assumes that streamers are paid for their work by individual companies. Often there is personal benefit here, such as unobtrusive advertising of a particular product, game, that is, promotion of a certain product for a fee.
In practice, there are often combinations of several ways to earn money, which allows you to increase income from streaming.
The secret of Twitch popularity
Today, Twitch is in fairly high demand both among viewers and those who create their own content here. This was facilitated by a number of advantages:
- The presence of an impressive gaming community. Specialized groups gather a huge number of people who are interested in a particular game. Thanks to live commentary, players create the effect of presence. Moreover, here viewers can gain the knowledge and skills that will help them move further in their account.
- The opportunity to receive a stable and fairly good income. Many of those who started their streams here as a hobby eventually made quite a good career. They received even more opportunities to earn money after the platform was acquired by the giant Amazon and integrated it with its own Amazon Prime service. Thanks to this, it became possible to launch the purchase of games by viewers directly in streaming mode.
- Availability of reviews. Today, on this site you can find a huge variety of information on any topic. If we talk about games, here are the broadcasts of Minecraft, Fortnite and Rocket League. Moreover, it is possible to gain access to new games before they even go live.
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