Unique video and photo content for social networks and more

Those times when almost any Internet user could take someone else's photos, video content that had gained a large number of views, add them to their accounts and literally immediately start earning impressive funds from a magnetized profile, fortunately, are in the past. Modern networks have begun to monitor publications more carefully. Bots constantly monitor the content that is submitted for posting, improve their own algorithms for detecting violations. More serious sanctions have become, so to speak, for illegal actions, up to and including a complete blocking of the account.

Today, in practice, there are already widespread cases when, due to inexperience or unwillingness to pay due attention to the uniqueness of content, a personal page ends up in a ban for posting a photo or a short video on it. Such phenomena are typical for most modern social networks, including Instagram, Facebook, TikTok and even for the YouTube video hosting service, namely YouTube Shorts. By the way, TikTok can rightfully be called one of the most capricious social networks in this regard. Here you can instantly get a shadow ban for non-unique creative work. The algorithms are set up in such a way that only original materials in all respects are allowed to be distributed.

Why are we saying all this? Because today all those who work with social networks and other similar platforms should pay special attention to the uniqueness of published materials, in particular photo and video content. We will talk about how to do this work as correctly as possible, with minimal time and effort in today's review. We will tell you how social networks check videos for uniqueness, we will provide the TOP-5 methods, using which you can ensure good indicators of the originality of published materials, as well as tools for implementing such ideas.

How Instagram, YouTube and other social networks check the uniqueness of creatives

To ensure effective work in social networks, promoting your graphic and video creatives, it is important to understand how the bots of the platforms are structured and work, how they check such material for uniqueness.

So, social networks for the most part, when performing this work, use both bots and real people. In particular, content is checked for uniqueness in the following sequence:

1. Automatically. At this stage, bots are involved. They are pre-configured by the system to identify videos that grossly violate the rules of the platform. At this stage, the publication metadata is checked, which contains information about the date the video was created, its technical parameters, and the device where it was recorded. The hash sum is also taken into account here — a unique digital fingerprint consisting of a set of arbitrary characters of a fixed length. It is assigned to each material created by the user. That is, at this stage, the work is performed using built-in software. Search bots also directly study the content of the video itself, that is, both the video and audio tracks. It may happen that your material will be banned only because it contains musical fragments that violate copyright.
2. Manually. In this case, real people — moderators — will be involved in the check. Their responsibilities include a more detailed study of the material in order to identify not particularly obvious violations. Those creatives that seem to have passed the bot check, but still raised certain suspicions, are sent for manual verification. That is, in this case, the moderator will make the final decision on whether to allow the material or not. Most materials that are not allowed to be published are returned back with notes explaining the reason for such a refusal. If your creative has returned, but there is no explanation for it, you can contact the site's technical support service for more detailed clarification of all the nuances.

That is, in order for the platform to accept your material, it is important not to violate the rules of uniqueness. If you decide to use one of the free videos located on the online space as a basis, then you will need to perform its complex processing, that is, you will have to change the metadata, hash sum, make adjustments to the video material itself, replace its audio track. Only after this can you expect that the video will pass the uniqueness check of the bot in social networks and will not cause additional suspicions from them. In the event that you change only one of the parameters, without doing anything with the others, then, on the contrary, you will cause increased attention from the bots, which will necessarily entail additional checks.

By the way, passing the moderation stage with non-unique content cannot be considered a guarantee of its effective work. In practice, there are often cases when the disqualification of the video does not appear in the monetization section, since the platform will still see that your material is not unique. That is, in this case, your creative will hang on the platform and even have every chance of getting into the recommendations, but you will not be able to make money on it.

All this speaks of one thing - the need to carry out complex work aimed at making video and photo content unique before posting it on social networks. We will talk about how to do this correctly below.

How to increase the uniqueness of creatives: basic recommendations

First, let's start with general recommendations that will be universal for both video and photo content. The first thing that needs to be implemented here is to select the source material. This can be either one video or several, which you can ultimately combine together and get the desired result. So, now you need to decide what to do with this material in the future. And here you have 5 possible options:

• Leave everything as is, that is, do not make serious adjustments. In this case, you will simply need to run your material through a metadata cleaning service. This approach, in principle, gives a chance to pass the moderation of social media bots, but there will still be a fairly high risk of getting banned, thereby causing serious harm to your account. Let's say the chances are 50/50. If you pass moderation for this material, you will be able to collect targeted traffic on a ready-made bundle, while spending a minimum of money and time.
• Make minor adjustments to the creative, using special editors. So, you can slightly crop a photo or video, add an element to them, including a button, text, adjust the brightness, contrast. This method of uniqueness can also include changing the size of the final file and its resolution. With regard to videos, you can use techniques such as changing the volume, adding sound effects or an audio track on top of the existing one, speeding up or, conversely, slowing down the video sequence. After completing such transformations, you will need to make a copy of the finished material and run it through the metadata cleaning service we talked about above. The final product will already have a much better chance of passing the bots and moderators' check without any problems. But you should still understand that light adjustments in this case will not be enough. You will have to work on the content.
• Creating materials from scratch. This approach is what guarantees 100% receipt of unique material. But it is only suitable for those who have certain knowledge in this area, are ready to spend a significant amount of time searching for ideas, composing, gluing or cutting individual elements. That is, in this case, you literally collect the finished material piece by piece. The main difficulty here will be in finding an idea. As a result, you should get bright, unusual material that evokes emotions in viewers. In some cases, you can use the editor to add additional features to the material, such as arrows, buttons, graphics, etc. The bots of the sites will easily pass such publications, since the material will really be unique. But again, in this case, you spend a lot of time and effort on its creation. Moreover, if you work with several accounts in social networks, that is, you have connected multi-accounting, then you will need to create such unique materials for each personal profile. That is, if you have 50 accounts, then you need to create 50 unique videos or photo creatives. Moreover, all this must be implemented in the shortest possible time. So that the material does not lose its relevance. Is this option suitable for you or not? Most likely not. And this means that you should pay attention to other methods.
• We use a video uniqueizer. The essence of this method is that the program can correct your creative so that the artificial intelligence, on the basis of which social network bots work, can identify it as unique material. In essence, this method is quite similar to what we talked about in the second method, that is, in just a few minutes you are offered a selection of ready-made creatives. The only difference is that here the elaboration will be deeper, such that the system will not be able to identify. In addition, the advantage here is that all the work is done by programs, and not by you personally. We would like to immediately draw your attention to the fact that most of the programs presented in this category are paid.
• Contacting designers to create material. This is also a paid solution, but in comparison with the previous option it will cost you a larger amount. But at the same time, you can be sure that you will get the perfect result without any intervention on your part. That is, you initially prepare the technical task, and the designer works on its implementation, thinks about where and what buttons will need to be placed, how to increase attractiveness and, of course, ensure guaranteed uniqueness. By using the services of third-party specialists, you will not have to order the production of a video from scratch. You can take a ready-made creative and increase its originality with minimal costs.

As you can see, working with video and photo content for social platforms and related platforms is quite an extraordinary task. But, nevertheless, it can be implemented both independently and with the help of third-party specialists. If you still decide to do this work yourself, then now we will get to know in more detail how to implement everything correctly. In particular, we will provide general recommendations and tools that can be used in practice for working with video content, as well as for photo materials.

General recommendations for making video creatives unique

We have already talked about general recommendations aimed at making video content unique, but now we will consider all the main solutions in more detail:

• Add frames, filters, effects to the video sequence, as well as other elements. In this case, you can also use rotation by several degrees, mirroring in a vertical or horizontal plane, blurring, changing sharpness, adding pixels to certain elements.
• Making adjustments to the audio track by adding white noise, re-recording the text accompaniment, including in another language, or changing the creative itself. You can also replace the music or overlay another track on top of the existing one. It is also common practice to use materials that do not have license fees. That is, we are talking about those audios that are not protected by copyright and are freely available on the Internet. Such tracks are presented on specialized sites. In particular, they are even in the YouTube library. Moreover, you can pass your video through paid voice-over services, overlaying them with currently popular tracks that are allowed for legal use.
• Changing the metadata of the video material. In this case, we are talking about adjusting its resolution, source code. At this stage, special services are used - uniqueizers. But we want to draw your attention to the fact that here it will not be enough to change, for example, the hash or clean the metadata. Modern social network algorithms will easily detect such superficial changes and immediately block both the video and the accounts where they are posted.

In this case, different services can be used to make the content unique.

Tools for increasing the uniqueness of video content

All the tools that the modern IT market provides in the field of increasing the uniqueness of video content can be divided into separate blocks:

• Telegram-Bots. This category presents software solutions that allow you to get unique creatives for posting in various social networks, video hosting sites and even search engines. In practice, the following programs have gained popularity among users: ClickLead_media, Video Uniq, Uniq Dolphin. We would like to draw your attention to the fact that such tools do not perform work by, so to speak, one click. In order to obtain an option that search engine algorithms will pass through moderation, several processing cycles are used, which involve, among other things, the use of different bots and online services. But the advantage of such solutions is that they can mostly perform batch processing of creatives. To launch this tool, you will need to run the source material through a bot. Initially, you launch the video as through a regular personal message in Telegram, and then download the finished result and send it to data encryption. If desired, you can develop a personal bot for yourself that will efficiently handle the tasks and will take into account your individual wishes for creating unique creatives.
• Graphic editors. This category presents products that will allow you to make adjustments to videos by changing their configuration. As an option, here you can use rotation at a certain angle, adding unique images or elements, etc. In the modern market, such services are presented in a fairly wide variety for users with any level of advancement. That is, both beginners and industry experts will be able to find many suitable solutions in this market segment. Thus, editors such as Adobe Premier Pro, Movavi and Sony Vegas are in high demand among specialists. A simpler and more versatile solution that even children can figure out is Canva. We would like to draw special attention to the CapCut video editor, developed specifically for performing all actions on processing video content directly from a smartphone. It provides a huge variety of fonts, popular effects today, such as blur. There are also cinematic filters, overlays, stickers, transitions. This is all that will allow you to quickly and efficiently increase the uniqueness of your original video. Also, with its help, you can remove the background or people, combine different layers, including videos and pictures, add screenshots, connect them with dynamic transitions. It is also possible to use uniquelizers from NPPR, in particular profitweb.tools, ffmpeg. Here, of course, you will have to spend a lot of time to understand how all the scripts work, to create the most correct sequence of actions for yourself. But at the end, you get a really good option for publishing on social networks, without fear of running into blocking by the system. But again, we repeat that it is clearly not worth doing work here by literally one click, since in this case the algorithms will easily detect your manipulations and apply appropriate sanctions. Moreover, you can combine different services in your work, which will improve the final result.
• Using artificial intelligence technologies. This is the option that will allow you to get professional-grade videos with minimal time, effort, and money. Among the options that you can use in practice in this segment, we highlight Synthesia Colossyan D-ID Hour One, Elai, HeyGen DeepBrain AI, InVideo AI. To launch them into work, you will need to make a high-quality description. Most of these neural networks work with a large number of languages, from 50 to 150, have a built-in free media library, and an automatic translation function into video. Here you can also find solutions that can independently generate text and integrate it into a video, convert a photo into a full-fledged video, lasting several minutes. There is also the ability to replace people's faces, which in itself will increase the final uniqueness. But all these services will be paid to use. The cost here is different and primarily depends on which package plan you choose for yourself. On average, the price starts at $20 per month. You can test some solutions before buying, using the demo version.

We would like to draw your attention to the services that work only with voice acting. For example, you can create a music file based on a text description, start working with your own soundtracks, etc. As you can see, there are many options and everyone chooses the one that is most effective, convenient and easy to use.

Recommendations for increasing the uniqueness of photos and images

Along with video content, you also have the opportunity to increase the originality of any images, including photos. Here you can also use different solutions, including their combinations in order to get the maximum result. In particular, we are talking about the following methods of uniqueness:

1. Change the image size. We would like to draw your attention to the fact that it is better to make small images from large ones than vice versa. This way you will ensure high quality of the image and will be able to increase its uniqueness, albeit slightly.
2. Change the file size. Such a solution will also indicate to the algorithms in social networks that the file differs from the original. But again, it is important not to degrade the image quality and ensure its unimpeded upload to the profile, since the platform may not be able to handle heavy files.
3. Add contrast. And here you can play with the saturation of shades of the main elements of the photo or the background. When checking, bots will be able to count such a change as a unique solution and skip your publication post.
4. Use blur. An interesting and popular tool today, which involves rearranging a number of pixels. As a result, the shades and content of the photo are slightly blurred. The main thing here is not to overdo it, otherwise perception is lost.
5. Changes in the brightness and sharpness of the picture. Here you can play in any direction, making the pictures darker or, conversely, lighter, highlight individual elements and reduce the sharpness of others, attracting people's attention and making the image unique for social network algorithms.

As in the case of video content, there are also several tools for increasing the originality of pictures. But we would like to draw your attention to such a tool as NConvert. We will talk about how to work with it below.

Features of the NConvert service

NConvert is one of the simplest, most convenient services to use, which will allow you to create unique photo content for social networks without much time and effort. One of the most significant advantages of this solution is that it will be completely free to use and is suitable for any platform. This is a kind of image converter that automates the editing of any pictures. Today, the “Photo Processing” section contains over 80 actions. Moreover, you will have the opportunity to save different editing scenarios in order to eventually choose the most suitable option for yourself and use it later, take it as a basis for future work with different images. This solution will be especially convenient for those who would like to provide all their creatives with a similar and easily recognizable look.

From the main functional capabilities characteristic of this service, we will highlight:

• Convenient editing of metadata.
• Making adjustments to brightness, contrast, saturation and a number of other parameters.
• Cropping an image, rotating it at any angle, changing its size and performing other transformations.
• Applying filters, including sharpness, blurring, embossing and many other solutions that give the image a touch of uniqueness.

As soon as you launch the service, the main working window will open in front of you. It has a simple and logical interface. The entire work process can be described in the following steps:

1. Add the image you plan to work with to the dashboard. Here you can upload one or several images at once.
2. Click on the “Add action” button. After that, you will see a large number of submenus where you can select the actions you would like to apply to your photo. We will consider them a little below.
3. Editing metadata. This work can be done after the image itself has been corrected. To do this, go to the "Images" tab and make all the necessary adjustments here.
4. Debug scripts. This action is necessary so that you do not have to re-configure a new script each time. You will be able to save several options and then select the appropriate solution for yourself each time you perform work. To save a script, after completing the entire editing chain, you need to click on the icon with the image on the "Save" button. It is located at the bottom of the active working window in the "Presets" menu. You save it to your computer, assigning an easily identifiable name. This way, you can easily find each scenario and use it when editing a particular photo. You can also export this scenario using the corresponding button located at the bottom of the active panel.

By and large, this completes all your actions in working with the NConvert service. And now, as promised, let's get to know the editing tools in more detail.

Main editing tools in the NConvert service

To make your image unique, the NConvert service offers several tools:

• Rotation. From the name itself, you can judge that using this option you can rotate the image by a certain angle. This command is located in the left part of the active working window. All these changes that you make will automatically be displayed in the right part of the window. Initially, check the box in the menu “Smooth”. This will eliminate sharp transitions and make your image more natural. After making changes, click on the "Apply Transformation" button and then click on "Convert". The program will make the necessary changes and automatically download the finished image to the folder you specified in the "Output Data" menu.
• Reflection. If you change the creative, you need to update the preview. To do this, click on the button with the image of an eye at the top of the working window. The display tool in this service works both in the horizontal and vertical areas. All further saving of the finished version is performed according to the scenario described in the paragraph above.
• Adding noise. You can find this tool in the general menu of actions “Miscellaneous”. Here, we initially set the type according to Gaussian and adjust the noise intensity that suits us. Again, we start the conversion process, look at the finished result and, if you are satisfied with it, save the finished image to your folder.

Also in the arsenal of the NConvert service there is a huge number of other scenarios for debugging and uniqueness of photo content. To use them, you will need to simply select the appropriate option, and perform all further actions in the same way as we described above. Universality of work with different tools is one of the key advantages of this service. This is what significantly simplifies and speeds up the work.

Let's sum it up

As you can see, the uniqueness of photo and video content is as important a criterion as the originality of the text content of your website or profile on a social network. This means that if you can ensure the most effective and stable operation of your accounts, you need to approach the implementation of this task as comprehensively and professionally as possible. We have described in detail how to do this in today's review.

But, regardless of which tool for editing photo or video content you choose, you will need to delve into the specifics of working with it. This is the only way you can create creatives that will not only be highly unique and will not cause complaints from social network algorithms, but will also be attractive, original and interesting for the user audience.

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