Creating a brand name: neural networks to help

Creating a brand name: neural networks to help

Brand name — this is what will subsequently be associated with your company by potential clients and buyers and will be striking. This is what will allow you to stand out from your competitors and be remembered. And come up with a worthy name — this is a very difficult task. Here you want to get away from banality and sameness, to get something unique, unusual, but at the same time something that would be associated with the goods or services that you supply to the market and would evoke a positive response from the audience.

Now let's look in more detail at how to come up with this very brand name. Let's look at the key principles of what it should be and what decisions to avoid. Let us show you how neural networks can help with naming. We will also list 10 services that will do an excellent job of generating a brand name. You might also be interested in reading about how to talk about your brand through social networks.

The role of naming in brand formation

Beautiful, consonant brand name — it's just one part of your business. Yes, it is very important, but nevertheless it cannot be called key. If you analyze the situation that has developed in the modern market, you can easily see one simple pattern: iconic trademarks became such not because they managed to come up with an original name, but because they launched products on the market that were highly appreciated by the user audience . That is, initially people were offered a good product or service, and then the name itself was promoted.

In practice, there are often cases when companies change their name directly in the process of their work. The most striking examples of this — Google, which at the stage of its creation was called BackRub, or Pepsi, which was originally called Brad's Drink. Few people know, but the first name of Instagram was Burb.

But, nevertheless, this does not mean that when coming up with the name of your company, you can take absolutely any word that first comes to your mind. But also slow down the process of launching a brand, postponing this stage for an indefinite period of time just because you haven’t managed to come up with a really worthy name — not an option either. In any case, you will always have the opportunity to make adjustments later if the need arises. But there is also a possibility that you will simply get used to the name and after a short period of time you will not want to change it.

But in any case, you must understand that naming is designed to solve one very important task: to build a clear association with your company among the user audience, to promote self-establishment in the market and strict separation from competitors. But all the other tasks, including the development of the company, making a good profit, prospects, as well as a huge number of factors that can be attributed to commercial success — this is already the result of a high quality product and a successful advertising campaign.

In the phrase from the famous cartoon “Whatever you call the boat, that’s how it will float” there is still some truth. Yes, it’s clearly not worth spending weeks, or even months, on this process, but a negligent attitude — not an option either. Now let's look at a number of key factors that need to be considered at the stage of creating a brand name.

There are no strict recommendations and rules that must be followed when choosing a brand name. But still, if we approach this issue as comprehensively and correctly as possible, we can still identify a number of key principles that should be guided by in this process. In particular, it is necessary to take into account the following points:

  1. Brevity, memorability, ease of pronunciation.
  2. Uniqueness and dissimilarity with other names.
  3. Association with goods or services that the company provides.
  4. Flexibility.

Let's look at each of these aspects in more detail.

Brevity, memorability and ease of pronunciation of the brand name

Imagine a situation where you saw or tried a product somewhere. You really liked it and would like to buy it again. But you couldn't remember its name because it was very complicated and long. How to deal with this situation? Go to all the stores trying to find the product you like? Ask your friends if they have seen something similar, describing the product literally on your fingers? Poking around the Internet trying to see the product you are looking for? Most likely, most people will not do the first, nor the second, nor the third. Most potential buyers will simply forget about the product, even if they really liked it, if it turns out to be difficult for them to access.

That is, a complex name — this is something that can harm a business. It will make it more difficult for the target audience to access products. People won't be able to find it online or in stores. Therefore, when choosing a brand name, try to choose something that will be simple and easy to remember, and will work at the level of both thinking and visual perception.

By the way, the search engine Yahoo! appeared on the market about 4 years earlier than Google. It’s just that at that time it was called “Jerry’s guide to the world wide web.” (literally translated it sounds like Jerry's Guide to the World Wide Web). In principle, this name hides the essence of the search engine itself. The creators showed their creativity. But could you remember this name the first time? Are you comfortable pronouncing it? The company realized its mistake and rebranded, but time was already lost and the search engine never became popular in the market, despite its fairly good functionality, thoughtfulness and user-friendliness. We will not say 100% that the reason for the failure is hidden in the name itself, but the fact that it contributed – this is a fact.

Don’t make the mistakes that this company made in its time: eliminate a complex and difficult to remember name.

Uniqueness and difference from other names

Today there are thousands of perfume manufacturers in the world, but only one of them is Chanel. Of all the companies that put bags on the market, there is only one Gucci. Even take the same pizzerias, and then Domino’s — this is one in a million. But each of these names is heard by millions of people. That is, there are names that are well known in their niche. Those that are instantly associated by the user audience with a specific group of products.

In this case, it is important to understand what market you are targeting. If you plan to work in the field of local business in one city, then you can simply call your burger joint “Burger” and that will be enough for the local audience. If they like your burgers, they will come to you and recommend you to their friends. But you shouldn’t expect that with such a name you will enter the world market and that it will evoke a strong association among people. If you are focused on a larger scale, you need to show maximum creativity and creativity to come up with a unique name that is not similar to other names, like Gucci, Chanel, Domino.

Associativity with goods or services

We will not say that this is a mandatory requirement, since everything here is not so clear and unambiguous. But still, if you manage to come up with a name that will be mentally attached by your customers to the goods that the company supplies to the market, this will be very good. This way you can improve associative thinking, which will ultimately have a positive impact on the perception of your brand by the user audience.

Surely few of you know that the Nike brand got its name in honor of the Greek goddess of victory Nike. Basically, sport and victory — These are two interrelated indicators. The fact that Apple got its name from the apple farm where Steve Jobs worked part-time for several years before opening his own corporation is also a fairly little-known fact. But this is more of a whim rather than a practical decision that has anything to do with the products being manufactured. But the advantage in this situation is that Apple is at the top of the phone book. Was Steve Jobs confident that his apple would be so successful in the global market when he founded the company? Who knows. Years passed before the whole world started talking about this brand, and people began to associate Apple gadgets with premiumness, something elite, presentable. That is, this is the case when the secret of success is hidden directly in the high quality and manufacturability of the product itself, and the name has simply become an effective and easy-to-remember addition.


In this case, we are talking about the fact that the name should be such that the company has the opportunity, as it operates in the market, to change to the needs of the business, to adapt to current trends, that is, to always keep up with the times. If you make a mistake at the stage of developing a name, if you tie the name to the main product, then this will not allow you to subsequently discover new horizons for yourself and launch other products into production. You should always leave room for future development, making adjustments to changing market trends.

For example, today various keto supplements are in quite high demand among consumers. And if you decide to work in this niche, you can make a good profit here and now. But who knows what will happen to this trend in a few years? There is a possibility that soon the consumer market will not even remember about such products. And what should you do in this situation? Close your business just because you called it Keto Protein? You could repurpose yourself into producing other products from the same niche, but such a name will not leave you any room for maneuver. Therefore, when coming up with a name, immediately evaluate your own prospects. Are you planning to develop and expand your business? Come up with a name that would be universal in any situation.

Decisions to avoid when naming a brand

Along with the general recommendations that should be followed when developing company naming, there are also principles that, on the contrary, should be avoided. This is something that can harm a brand and stall its development. In particular, we are talking about:

  • Disclosure of all company secrets. In an attempt to get closer to the target audience, many brands want to put some unique feature into their name. Alternatively, the watch brand The 5TH sells its products exclusively from the 5th of each month and only for 5 days. This has become a kind of unique feature of the company, but few buyers know this nuance. Those who are especially curious can read the history of the brand and find out all the details in person. But the manufacturer did not call itself “a five-day watch seller from the 5th of the month.” That is, the name managed to capture the essence of the brand itself without fully revealing its history. And such a solution can rightfully be called one of the most successful on the modern market.
  • Avoiding intrigue. You should avoid too literal names. Using the example of the same burger shop we talked about above. The fact that you call it "Burger" will sound so literal that customers will eventually stop associating the name itself with your company. Their attention will be focused directly on the product. And it is presented on the market by many manufacturers. They simply won’t be able to distinguish you from another burger joint operating in the same city.
  • Excessive limitation. This is what we talked about above with the example of “Keto Protein”. There is a possibility that at a certain point in time your company will simply outgrow this product and decide to expand, but the number of customers will not increase. People will simply be guided by the name. They won't understand that you have other products besides keto supplements. That is, we think about the future.

Neural networks in naming: prospects for use

In any case, in order to come up with the ideal name for a brand, you need to show all your creativity, originality, and creative approach. And in practice this turns out to be very, very difficult. But today artificial intelligence is ready to come to your aid. Now there are quite a lot of neural networks on the market that can be trusted to perform an impressive range of tasks related to brand naming, in particular:

  1. Generation of ideas. In the event that you already have several ideas, navigate them and choose the best option — this is a simpler task. Using a neural network, you can create an unlimited number of potential names, and then decide which one will be the most acceptable and interesting for you. But in order to get the highest quality option, you will need to set the input parameters for the neural network with high accuracy and indicate what exactly you would like to get in the end. Today, artificial intelligence can analyze semantics, take into account the sound of words and context, and offer original, original combinations. With their help, you can get a lot of ideas to think about and ultimately choose one of them.
  2. Analyze emotional impact and sound. Modern neural networks are able to recognize and analyze not only the sound, but also the phonetic features of words and phrases, and determine the impact they can have on a person. That is, with the help of artificial intelligence, you will be able to understand which combinations will evoke a lasting association and positive emotions among potential clients. By the way, similar solutions can already be found in call centers today. Here they are used to classify calls and route them to the most appropriate consultants.
  3. Conducting research and analyzing it. Modern neural networks are able to work with huge amounts of data and process them. This makes them an ideal tool for market research, studying user audience feedback, and competitor analysis. Thanks to the intelligent processing of the received data, they will be able to identify the most successful trends in the names of certain companies, and based on this, offer you several ideas that already take into account the preferences of the user audience.
  4. Checking the uniqueness and availability of the name. You can't always be sure that the name you choose for your own company doesn't exist somewhere else. If this point is not given due attention, it may turn out that two companies with the same name appear on the market, which is unacceptable for any business. Neural networks will help identify the fact that the chosen name already exists on the market. They explore Internet resources, social networks and will help you find those names that sound similar or are close enough in meaning. This will avoid confusion and problems with copyright infringement and related proceedings.

Despite all its functionality, the neural network — it is just a tool in the hands of the user. You can use them to generate ideas, perform mechanical checks, and process large amounts of data. But still, the key task of naming, namely the human perception of the context, the brand strategy itself, and awareness of the portrait of the target audience, will have to be solved by you, as the brand owner, yourself. That is, the final decision will be yours in any case. That is, use the neural network as an assistant that simplifies and speeds up your work. Artificial intelligence is quite suitable here.

Now let’s take a closer look at the TOP 10 neural networks that will help you generate ideas for your own brand name.

TOP 10 neural networks for generating names for brands

In order for the neural network to give you options for brand names that will suit you, you need to indicate what exactly you would like to get in the end. In particular, one of the key parameters in this case will be to set keywords or associations related to your brand, target audience, services provided, and even the mood that you would like to display in the name of your company. You decide individually which tool to use in this process, especially since there is plenty to choose from:

  1. ChatGPT, built directly into the SMMplanner service. One of the significant advantages of this solution is that the neural network will be absolutely free for users of the platform. In addition, SMMplanner itself can be used for free for 7 days as testing. And let’s immediately make a reservation that this is the only available option for Russian users. You can find it on the platform in the section for SMM specialists.
  2. ChatGPT. This is already a household name in the field of neural networks from Open AI. The more detailed you indicate your preferences, the more accurate the answer you will receive. If you expect maximum functionality, then you should opt for the paid version of the neural network.
  3. Bard. This service is presented to the user audience by the Google search engine. Also free to use for absolutely everyone, but not available in the Russian Federation. Allows you to generate brand names, predicting user wishes with high accuracy.
  4. Renderforest. This neural network is designed specifically to generate a brand name and its logo. One of the most significant advantages is that the results will be given not only in English, but also in Russian. In addition, with its help you can check for the uniqueness of the name and even register a domain with an approved name.
  5. ChatSonik. One of the alternatives to ChatGPT, but without any restrictions from OpenAI. It is offered to users in both paid and free versions. The only thing to keep in mind is that the free version allows you to generate no more than 10,000 words in one month. In principle, this volume will be quite enough to create variants of the brand name. But to solve other more global problems, you will have to switch to the paid version.
  6. ChatInfo. A neural network with fairly standard functionality, including creating a brand name. There are several paid tariffs that differ in their working capabilities. But in principle, it is possible to generate a name for free and even without registration.
  7. Namelix. A free neural network that will do an excellent job of generating a brand name. To get started, all you need to do is specify keywords and literally describe the specifics of your brand in one sentence. The name is generated exclusively in English, but you can also provide basic information for creating them in Russian.
  8. CopyMonkey. The service itself is paid, but users are given the opportunity to perform 3 free generations within one week. If you think through your concept in detail before sending a request, then these possibilities will be quite enough for you.
  9. Creatosaurus. An artificial intelligence network designed specifically for copywriters. Capable of creating various text accompaniments, including generating brand names. You can create up to 2000 symbols for free. When developing a brand name, such limits should, in principle, be sufficient. The only thing is that for the work to be correct, you should select the “Analogy Generator” option in the work field. Otherwise, the system will give you slogan options.
  10. Anyword. A universal neural network that, among other things, can also handle generating a brand name. There are no free plans as such, but users can test its functionality for one week. In order to choose a suitable name for your brand, this period will be more than enough.

As you can see, there really is plenty to choose from. The main thing is to do all the work correctly and correctly. How to do this, read on.

Step-by-step instructions for creating a brand name

So that the process of naming your brand goes as quickly and simply as possible, we recommend following our tips step by step:

  • Define as precisely as possible the purpose and value of your brand. You must clearly understand what principles it is built on and convey them to your target audience. These ideas will become the basis of the future name of your company.
  • Analyze your own target audience. You must understand what style of communication will be most appropriate in this case, what preferences and interests your potential clients have. So, if you are targeting older people, then you should rely on stability, confidence, let’s say on the eternal classics. If the emphasis is on the younger generation, then here you can be creative and show your originality.
  • Using neural networks, generate several ideas. Set a list of keywords that relate to your brand and the values we talked about above. There is no need to create hundreds of possible options. To begin with, it will be enough to get at least 10 more or less suitable solutions. The greater their number, the more difficult it will be for you to ultimately make the right choice. If necessary, you can also try to play with synonyms, rearrange the words in the name, and evaluate what the abbreviation will look like.
  • Check the selected option for uniqueness and availability. This solution can also be implemented using artificial intelligence. At this stage, you must make sure that your company will not be confused with any other, that you will not run into copyright violations.
  • Run testing with your target audience and get feedback from them. This can be done through social networks or some other communication channels. Here it is important for you to find out people’s real opinions about how well the name you have chosen sounds, how easy it is to remember, and what it evokes.
  • Add audio and linguistic elements. Any name should be as simple as possible not only in perception, but also in pronunciation. It is important that users remember it easily. This is what we talked about at the beginning of the review.

To summarize

Yes, the process of creating a brand name is quite complex, painstaking, and responsible. At this stage, it is necessary to take into account a huge number of nuances and evaluate the advantages and disadvantages of a particular solution. Using neural networks, you can significantly simplify this work, but in any case, the final decision will always be yours. But we want to draw attention to the aspect that of all the neural networks that we talked about above, only one is available in Russia, and that is the one that works through the SMMplanner service. To get maximum functionality and avoid various restrictions and blocks both directly when creating a brand name and when working on the Internet in general, take advantage of the offers of the MobileProxy.Space service and connect mobile proxies.

In this case, you will have an intermediary server at your disposal, which will replace the real technical parameters of your device with its own data, which will ultimately ensure confidentiality and security of your work on the network, provide access to sites from different countries and regions of the world, in including neural networks blocked in Russia today. Follow the link to learn more about the features of this solution, current tariffs. You will also have the opportunity to take advantage of a free two-hour test to see how stable and fast the neural network works through this mobile proxy.

We would also like to draw your attention to the presence of a large number of built-in services, in particular for determining the IP-address, measuring Internet speed, and checking accessibility ports, etc. If any difficulties arise in your work and you need competent advice, support specialists are in touch around the clock, without weekends or holidays.

Share this article: